A vector is a line that leads your eye
from one element to another.
A vector may be a visible line or an
It can be created by such things as a
gaze, pointing fingers or extended
Explain how vectors
work in the following
Images here are the nucleus
The margin images are subservient.
Elements in a layout can be
disconnected and marked off from each
other or connected. If elements are cut
off from one another they are strongly
Framing can be achieved by borders,
discontinuities of colour and shape, or
by white space.
Connectedness can be achieved by
vectors and devices such as
overlapping or superimposition of
Demands and offers.
Demand: subject looks out of the image
at the responder.
This establishes a connection between
subject and viewer.
Offer: The figure looks
The viewer is a detached
Subjective and objective
The viewpoints come from
the vertical and horizontal
Subjective viewpoints encourage the
viewer to adopt a certain stance
A high angle
gives the viewer
a sense of
Subjective images continued
A low angle
A straight on
eye level view
The viewer is not drawn into
involvement with the image. Meaning
comes from the symbolic connection
made by the reader.
A close up is
A medium shot is
A whole figure
framed is close.
A long shot is far
Lighting and Colour
Lighting creates mood
-Shadows may suggest concealment or
fear and despair
-Light, hope and inspiration.
-Soft light, romance.
Colour can be symbolic