Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter

“How will this software get my users laid” should be on the minds of anyone writing social software (and these days, all software is.)

“Social software” is about making it easy for people to do things with each other: meeting, conversing, sharing, collaborating.

A n n o y i n g n e s s Freedom

• Identity • Presence • Relationships • Reputation • Conversations • Groups • Sharing

Scary Idea #1 Radically lower the bar for participation No registration. None. Nada. Zilch.

The Tragedy of the Commons

everyone’s attention

Fred Rescues the Neighborhood Squirrels Views 5,348,838 Comments 48,710

Optical Effects of Special Relativity Views 45,866 Comments 153

Scary Idea #2 Trusting (some of) your users What if everyone could edit everything?

Oil The value of the information is more important than the individual authors. Water Information from credible authors is more reliable.

Channel Rules 1. No whining 2. No colours or other formatting, especially in automated scripts. 3. Do not paste code (or anything) on the channel. 4. If you feel you have been unfairly treated, abused or just aren't getting your money's worth ($0), see Rule #1.

Scary Idea #3 Life is the world’s biggest MMORPG What if you embraced the game- like aspects of your profession?

Slashdot

How Moderation Happens

“A soldier will fight long and hard for a bit of colored ribbon.”

“Even though points on Consumating were redeemable for absolutely nothing, not even a gold star, our members had an unquenchable desire for them.”

Scary Idea #4 Bad stuff happens It’s OK for bad things to happen as long as the community has ways of dealing with them.

“So, Lone Starr, now you see that evil will always triumph, because good is dumb.”

Don’t be dumb.

3138 Edits 1574 Users Ave: 1.99

Linux “I'm doing a (free) operating system (just a hobby) [...] I'd like to know what features most people would want.” Wikipedia “Humor me. Go there and add a little article. It will take all of five or ten minutes.”

1. Radically lower the bar for participation 2. Trusting (some of) your users 3. Life is the world’s biggest MMORPG 4. Bad stuff happens

Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter

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Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter Presentation Transcript