“How will this software get my
users laid” should be on the
minds of anyone writing social
software (and these days, all
s...
“Social software” is about
making it easy for people to do
things with each other:
meeting, conversing, sharing,
collabora...
A
n
n
o
y
i
n
g
n
e
s
s
    Freedom
• Identity
• Presence
• Relationships
• Reputation
• Conversations
• Groups
• Sharing
• Identity
• Presence
• Relationships
• Reputation
• Conversations
• Groups
• Sharing
Scary Idea #1

Radically lower the bar for
participation

No registration.
None. Nada. Zilch.
The Tragedy of the Commons
everyone’s


attention
Fred Rescues the Neighborhood Squirrels




Views
5,348,838
Comments
48,710
Optical Effects of Special Relativity




Views
45,866
Comments
153
Scary Idea #2

Trusting (some of) your users

What if everyone could edit
everything?
Oil
The value of the
information is more
important than the
individual authors.


Water
Information from
credible authors ...
Channel Rules
1. No whining
2. No colours or other formatting, especially in
   automated scripts.
3. Do not paste code (o...
Scary Idea #3

Life is the world’s biggest
MMORPG

What if you embraced the game-
like aspects of your profession?
Slashdot
How Moderation Happens
“A soldier will fight long and hard for a
bit of colored ribbon.”
“Even though points on
Consumating were redeemable for
absolutely nothing, not even a gold
star, our members had an
unquen...
Scary Idea #4

Bad stuff happens

It’s OK for bad things to happen
as long as the community has
ways of dealing with them.
“So, Lone Starr, now you see
that evil will always triumph,
because good is dumb.”
Don’t be dumb.
3138 Edits
 1574 Users
Ave: 1.99
Linux
“I'm doing a (free) operating
system (just a hobby) [...] I'd
like to know what features
most people would want.”
  ...
1. Radically lower the bar
   for participation
2. Trusting (some of) your
   users
3. Life is the world’s biggest
   MMOR...
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
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Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter

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delivered by Clay Shirky and Jeff Atwood at EclipseCon 2009, http://www.eclipsecon.org/2009/sessions?id=751

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Transcript of "Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter"

  1. 1. “How will this software get my users laid” should be on the minds of anyone writing social software (and these days, all software is.)
  2. 2. “Social software” is about making it easy for people to do things with each other: meeting, conversing, sharing, collaborating.
  3. 3. A n n o y i n g n e s s Freedom
  4. 4. • Identity • Presence • Relationships • Reputation • Conversations • Groups • Sharing
  5. 5. • Identity • Presence • Relationships • Reputation • Conversations • Groups • Sharing
  6. 6. Scary Idea #1 Radically lower the bar for participation No registration. None. Nada. Zilch.
  7. 7. The Tragedy of the Commons
  8. 8. everyone’s attention
  9. 9. Fred Rescues the Neighborhood Squirrels Views 5,348,838 Comments 48,710
  10. 10. Optical Effects of Special Relativity Views 45,866 Comments 153
  11. 11. Scary Idea #2 Trusting (some of) your users What if everyone could edit everything?
  12. 12. Oil The value of the information is more important than the individual authors. Water Information from credible authors is more reliable.
  13. 13. Channel Rules 1. No whining 2. No colours or other formatting, especially in automated scripts. 3. Do not paste code (or anything) on the channel. 4. If you feel you have been unfairly treated, abused or just aren't getting your money's worth ($0), see Rule #1.
  14. 14. Scary Idea #3 Life is the world’s biggest MMORPG What if you embraced the game- like aspects of your profession?
  15. 15. Slashdot
  16. 16. How Moderation Happens
  17. 17. “A soldier will fight long and hard for a bit of colored ribbon.”
  18. 18. “Even though points on Consumating were redeemable for absolutely nothing, not even a gold star, our members had an unquenchable desire for them.”
  19. 19. Scary Idea #4 Bad stuff happens It’s OK for bad things to happen as long as the community has ways of dealing with them.
  20. 20. “So, Lone Starr, now you see that evil will always triumph, because good is dumb.”
  21. 21. Don’t be dumb.
  22. 22. 3138 Edits 1574 Users Ave: 1.99
  23. 23. Linux “I'm doing a (free) operating system (just a hobby) [...] I'd like to know what features most people would want.” Wikipedia “Humor me. Go there and add a little article. It will take all of five or ten minutes.”
  24. 24. 1. Radically lower the bar for participation 2. Trusting (some of) your users 3. Life is the world’s biggest MMORPG 4. Bad stuff happens
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