• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Analítica web - World Plone Day
 

Analítica web - World Plone Day

on

  • 987 views

 

Statistics

Views

Total Views
987
Views on SlideShare
986
Embed Views
1

Actions

Likes
0
Downloads
3
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as OpenOffice

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • 1

Analítica web - World Plone Day Analítica web - World Plone Day Presentation Transcript

  • 1 Internet Solutions www.codesyntax.com Analíticas web para la acción Lecciones de Avinash 2008ko azaroa
  •  
  •  
  • ?
  • Verificar Definir Medir Analizar Mejorar
  • Accesos vs. abandonos
  • Palabras clave vs. conversiones
    • Evitar trabajar con valores absolutos
    • Buscar siempre referencias, contexto
  • Comparar periodos de tiempo
  • Comparar con el promedio del sitio
  • Comparar con la competencia
  • Anotar lo que haya ocurrido
  • Segmentar todo lo posible
  • Comportamiento no-lineal de los usuarios nonlinemarketing.com
  • Eskerrik asko!
    • Gari Araolaza
    • [email_address]
    • Kredituak: Avinash Kaushik
    • Google Analytics Evangelist
    • http://www.kaushik.net