Analítica web - World Plone Day
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Analítica web - World Plone Day - Presentation Transcript
- 1 Internet Solutions www.codesyntax.com Analíticas web para la acción Lecciones de Avinash 2008ko azaroa
- ?
- Verificar Definir Medir Analizar Mejorar
- Accesos vs. abandonos
- Palabras clave vs. conversiones
- Evitar trabajar con valores absolutos
- Buscar siempre referencias, contexto
- Comparar periodos de tiempo
- Comparar con el promedio del sitio
- Comparar con la competencia
- Anotar lo que haya ocurrido
- Segmentar todo lo posible
- Comportamiento no-lineal de los usuarios nonlinemarketing.com
- Eskerrik asko!
- Gari Araolaza
- [email_address]
- Kredituak: Avinash Kaushik
- Google Analytics Evangelist
- http://www.kaushik.net
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