Facebook workshop

  • 7,208 views
Uploaded on

Simple presentation explaining how B2Bs, consumer business, individuals use facebook to promote their brand

Simple presentation explaining how B2Bs, consumer business, individuals use facebook to promote their brand

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
7,208
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • http://www.facebook.com/press/info.php?statistics
  • http://apps.facebook.com/visabusiness/
  • http://www.facebook.com/applications/Parking_Wars/31435010008
  • http://www.facebook.com/hubspot
  • http://www.facebook.com/WestFloridaComponents
  • http://www.facebook.com/Macworld#!/event.php?eid=6706129475&index=1
  • http://techcrunch.com/http://digg.com/

Transcript

  • 1. Facebook Workshop
    DeepanChakravarthy
    http://www.hashcube.com
    deepan@hashcube.com
    http://twitter.com/codeshepherd
  • 2. Statistics
    400M+ users
    550K+ apps
    250K+ websites integrated with f8
    100M+ access from mobile
    50% users login in any given day
    Average user has 130 friends
    Average user is connected to 60 pages, groups, events
  • 3. Demo
    Profile page
    Home page
    News Feed
    Live Feed
    Events
    Requests
    Dashboard
  • 4. Various Components
    Applications
    Pages
    Groups
    Events
    Facebook Connect
    Ads
  • 5. Application
    Most flexible
    Inside Facebook
    Most viral
    Invites, Email ids, Feeds, Profile FBML, Fan
    Games, Quiz, Polls
  • 6. Case Study – Visa Business Network
    Forum for SB owners
    Set goals
    Achieve goals with community help
  • 7. Case Study - Bing
    Bing acquired 400k fans in 1 day by advertising on Farmville
  • 8. Case Study – Public Enemies Movie
    Ingame advertisements
  • 9. Case Study – Parking Wars
    Parking Wars
    TV Show by A&E’s Television
    Facebook game
    400k+ users
  • 10. Apps Demo
    Farmvillie – virtual farming
    IMDB – movie reviews shared with friends
    weRead – book reviews shared with friends
    PVR Cinemas – book tickets online
    HP Contest – Win Mini Cooper
    Zoosk – most popular dating app on fb
  • 11. Pages
    Represent a brand or product or person or service
    Picture, Info
    Vanity URL, Twitter sync, Photo/Video Gallery
    Like, Polls, Blogs, Custom Apps
    Custom Landing Page
    Stream updates (Target language, location etc)
  • 12. Case Study - HubSpot
    12k fans
    Slideshare widget
    Youtube widget
  • 13. Case Study – West Florida Components
    Shop inside f8 page
  • 14. Pages Demo
    Travel – Southwest Airlines (fans fly free),
    Singapore Airlines
    Food – Pizza hut, CCD, Starbucks
    Media – NDTV, WSJ, BBC
    Technology – Salesforce, Cisco, Hubspot
  • 15. Groups
    Mass email facility
    Picture, Info
    Invite people
    Polls
    Stream updates
    No Custom app
  • 16. Groups Demo
    Employee Groups
    Common Interest Groups
    Bangalore Facebook Developers Group
    NUS
  • 17. Events
    Picture
    RSVP
    Invite
    When
    Where
    Home page
    Stream
  • 18. Events Demo
    Social Media Club Meetup
    Macworld
  • 19. Facebook Connect
    Outside of Facebook
    Registration and Login
    Friends Access
    Stream Updates
    Viral
    Analytics
  • 20. Facebook Connect
  • 21. Connect Demo
    Techcrunch
    Digg
    iPhone
    Xbox
    Android
  • 22. Ads
    Ads for applications
    Ads for pages
    Ads for non facebook pages
    Ads to generate “like”
    Organic Ads
    CPC, CPM
    Target age, location, sex, association
  • 23. Ads Demo