Participatory Media June 2008

First for some background

Media Web: 1997

Media Web: 1997

Flash forward: Year 2008

Media Web: 2008

Media Web: 2008

What happened in along the way?

This happened

And This…

And This

Spot the difference? 1997: Everything is one-to-many

Spot the difference? 1997: Everything is one-to-many 2008: Everything is many-to-many

Before we proceed further A bit of jargon busting Social Media All media is social, it is not media if it is not social

A bit of jargon busting

Social Media

All media is social, it is not media if it is not social

Before we proceed further A bit of jargon busting Social Media All media is social, it is not media if it is not social Feedback loop Redundant. Feedback already completes a loop

A bit of jargon busting

Social Media

All media is social, it is not media if it is not social

Feedback loop

Redundant. Feedback already completes a loop

Before we proceed further A bit of jargon busting Social Media All media is social, it is not media if it is not social Feedback loop Redundant. Feedback already completes a loop. Web 2.uh oh Evolution is inherent to products, it is not a philosophical paradigm shift. Have you ever heard of a car 2.0 or a truck 2.0?

A bit of jargon busting

Social Media

All media is social, it is not media if it is not social

Feedback loop

Redundant. Feedback already completes a loop.

Web 2.uh oh

Evolution is inherent to products, it is not a philosophical paradigm shift.

Have you ever heard of a car 2.0 or a truck 2.0?

So, what is Participatory Media? It is about people being a part of the conversation through comments, forums, blogs It is something that widens the entry point for creation of content through blogger, wordpress, wikipedia It is something that allows everyone to participate than the select few Open for use (and abuse) by anyone with an internet connection It is something that amplifies your participation, mixes and mashes it up to create new contexts Citizen Journalism, Citizens for Earth

It is about people being a part of the conversation through comments, forums, blogs

It is something that widens the entry point for creation of content through blogger, wordpress, wikipedia

It is something that allows everyone to participate than the select few Open for use (and abuse) by anyone with an internet connection

It is something that amplifies your participation, mixes and mashes it up to create new contexts

Citizen Journalism, Citizens for Earth

The learning Uptake has been good, but not spectacular 20% contribute, 80% consume, 5% stinks up the whole place for the 100% Expect the unexpected: In what will be said (good and bad) In how much will be said (average comment length, regulars ) Inhow it will be said (local language comments)

Uptake has been good, but not spectacular

20% contribute, 80% consume, 5% stinks up the whole place for the 100%

Expect the unexpected:

In what will be said (good and bad)

In how much will be said (average comment length, regulars )

Inhow it will be said (local language comments)

The problem points It is hard to scale participatory media resource and time intensive Advertisers don't like it too much content can be very unpredictable Legal hassles comments have generated legal notices and much ire at times Inconsistency Both in terms of quality and quantity

It is hard to scale participatory media resource and time intensive

Advertisers don't like it too much content can be very unpredictable

Legal hassles comments have generated legal notices and much ire at times

Inconsistency Both in terms of quality and quantity

The Future Sometime towards end of 2007, on Wordpress.com, the top 3 blogs were http://icanhascheezburger.com http://politicalticker.blogs.cnn.com http://ihasahotdog.com/

Sometime towards end of 2007, on Wordpress.com, the top 3 blogs were

http://icanhascheezburger.com

http://politicalticker.blogs.cnn.com

http://ihasahotdog.com/

The Future 25 million page views per day on Wordpress.com alone Hundred thousand posts made on a daily basis 10k users join every day

The Future Discovering content through peers Youtube is becoming the default mode of video/music content Shared between peers (email, IM, blogs) Usage led by context, than by brand (Google News) RSS readers/Twitter

Discovering content through peers

Youtube is becoming the default mode of video/music content

Shared between peers (email, IM, blogs)

Usage led by context, than by brand (Google News)

RSS readers/Twitter

Thank you