Participatory Media: Overview

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Talk on Participatory Media given at CNN-IBN

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Participatory Media: Overview

  1. 1. Participatory Media June 2008
  2. 2. First for some background
  3. 3. Media Web: 1997
  4. 4. Media Web: 1997
  5. 5. Flash forward: Year 2008
  6. 6. Media Web: 2008
  7. 7. Media Web: 2008
  8. 8. What happened in along the way?
  9. 9. This happened
  10. 10. And This…
  11. 11. And This
  12. 12. Spot the difference? 1997: Everything is one-to-many
  13. 13. Spot the difference? 1997: Everything is one-to-many 2008: Everything is many-to-many
  14. 14. Before we proceed further <ul><li>A bit of jargon busting </li></ul><ul><li>Social Media </li></ul><ul><li>All media is social, it is not media if it is not social </li></ul>
  15. 15. Before we proceed further <ul><li>A bit of jargon busting </li></ul><ul><li>Social Media </li></ul><ul><li>All media is social, it is not media if it is not social </li></ul><ul><li>Feedback loop </li></ul><ul><li>Redundant. Feedback already completes a loop </li></ul>
  16. 16. Before we proceed further <ul><li>A bit of jargon busting </li></ul><ul><li>Social Media </li></ul><ul><li>All media is social, it is not media if it is not social </li></ul><ul><li>Feedback loop </li></ul><ul><li>Redundant. Feedback already completes a loop. </li></ul><ul><li>Web 2.uh oh </li></ul><ul><li>Evolution is inherent to products, it is not a philosophical paradigm shift. </li></ul><ul><li>Have you ever heard of a car 2.0 or a truck 2.0? </li></ul>
  17. 17. So, what is Participatory Media? <ul><li>It is about people being a part of the conversation through comments, forums, blogs </li></ul><ul><li>It is something that widens the entry point for creation of content through blogger, wordpress, wikipedia </li></ul><ul><li>It is something that allows everyone to participate than the select few Open for use (and abuse) by anyone with an internet connection </li></ul><ul><li>It is something that amplifies your participation, mixes and mashes it up to create new contexts </li></ul><ul><li>Citizen Journalism, Citizens for Earth </li></ul>
  18. 18. The learning <ul><li>Uptake has been good, but not spectacular </li></ul><ul><li>20% contribute, 80% consume, 5% stinks up the whole place for the 100% </li></ul><ul><li>Expect the unexpected: </li></ul><ul><li>In what will be said (good and bad) </li></ul><ul><li>In how much will be said (average comment length, regulars ) </li></ul><ul><li>Inhow it will be said (local language comments) </li></ul>
  19. 19. The problem points <ul><li>It is hard to scale participatory media resource and time intensive </li></ul><ul><li>Advertisers don't like it too much content can be very unpredictable </li></ul><ul><li>Legal hassles comments have generated legal notices and much ire at times </li></ul><ul><li>Inconsistency Both in terms of quality and quantity </li></ul>
  20. 20. The Future <ul><li>Sometime towards end of 2007, on Wordpress.com, the top 3 blogs were </li></ul><ul><li>http://icanhascheezburger.com </li></ul><ul><li>http://politicalticker.blogs.cnn.com </li></ul><ul><li>http://ihasahotdog.com/ </li></ul>
  21. 21. The Future 25 million page views per day on Wordpress.com alone Hundred thousand posts made on a daily basis 10k users join every day
  22. 22. The Future <ul><li>Discovering content through peers </li></ul><ul><li>Youtube is becoming the default mode of video/music content </li></ul><ul><li>Shared between peers (email, IM, blogs) </li></ul><ul><li>Usage led by context, than by brand (Google News) </li></ul><ul><li>RSS readers/Twitter </li></ul>
  23. 23. Thank you

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