The Innards of Web 2.0
Shyam Somanadh – Principal
Architect, Network18 (Web18)
October 18, 2008

Is there really a web 2.0?

Is there really a web 2.0?
• Yes and No

Is there really a web 2.0?
• Yes and No
• Just another milestone in a larger journey

Is there really a web 2.0?
• Yes and No
• Just another milestone in a larger journey
• MarkeMng spin?

Is there really a web 2.0?
• Yes and No
• Just another milestone in a larger journey
• MarkeMng spin?
– Yes, surely.

Is there really a web 2.0?
• Yes and No
• Just another milestone in a larger journey
• MarkeMng spin?
– Yes, surely.
• Does it signify something more?

Is there really a web 2.0?
• Yes and No
• Just another milestone in a larger journey
• MarkeMng spin?
– Yes, surely.
• Does it signify something more?
– Yes, it does.

Web 2.0 ‐ The Cornerstones

Web 2.0 ‐ The Cornerstones
Open plaQorms and tool chains
– Ruby On Rails
– LAMPP
– Eclipse
– jQuery

Web 2.0 ‐ The Cornerstones
DemocraMzaMon of content
• Anyone can publish
– low entry barrier

Web 2.0 ‐ The Cornerstones
DemocraMzaMon of content
• Anyone can publish
– low entry barrier
• Anyone can distribute
– low cost of distribuMon

Web 2.0 ‐ The Cornerstones
DemocraMzaMon of content
• Anyone can publish
– low entry barrier
• Anyone can distribute
– low cost of distribuMon
• Anyone can consume
– low cost of consumpMon

Web 2.0 ‐ The Cornerstones
Constant InnovaMon trumps size/might
• Wordpress.com, Flickr.com, Livejournal.com

Web 2.0 ‐ The Cornerstones
Constant InnovaMon trumps size/might
• Wordpress.com, Flickr.com, Livejournal.com
• Facebook Vs Yahoo 360 Vs MS Live

Web 2.0 ‐ The Cornerstones
Constant InnovaMon trumps size/might
• Wordpress.com, Flickr.com, Livejournal.com
• Facebook Vs Yahoo 360 Vs MS Live
• Meebo.com

Web 2.0 ‐ The Cornerstones
Revenue

Web 2.0 ‐ The Cornerstones
Revenue – What is that?

Web 2.0 ‐ The Cornerstones
Revenue – What is that?
:‐)

Web 2.0 ‐ The Effect

Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon

Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players

Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players
• Greenfield business models and concepts
– Blogging for a living, Social media opMmizaMon, mouthshut.com

Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players
• Greenfield business models and concepts
– Blogging for a living, Social media opMmizaMon, mouthshut.com
• Focussed and opMmized feedback mechanisms
– Twiber, Google Blog Search, TechnoraM

Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players
• Greenfield business models and concepts
– Blogging for a living, Social media opMmizaMon, mouthshut.com
• Focussed and opMmized feedback mechanisms
– Twiber, Google Blog Search, TechnoraM
• PlaQorm Services (Products)
– Disqus, GetstaMsfacMon.com, Zoho

Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players
• Greenfield business models and concepts
– Blogging for a living, Social media opMmizaMon, mouthshut.com
• Focussed and opMmized feedback mechanisms
– Twiber, Google Blog Search, TechnoraM
• PlaQorm Services (Products)
– Disqus, GetstaMsfacMon.com, Zoho
• PlaQorm Services (technology)
– AWS, Google App Engine, GitHub, July Systems

Going forward ‐ Web 3.0..

Going forward ‐ Web 3.0..
• 360 degree convergence
– Devices
– Context

Going forward ‐ Web 3.0..
• 360 degree convergence
– Devices
– Context
• Lean fromats and interop
– JSON over XML
– REST over SOAP

Going forward ‐ Web 3.0..
• 360 degree convergence
– Devices
– Context
• Lean fromats and interop
– JSON over XML
– REST over SOAP
• Single idenMty, mulMple instances
– Formats will enable informaMon buses
– Publishing nodes will pull from the bus

Going forward ‐ Web 3.0..
• 360 degree convergence
– Devices
– Context
• Lean fromats and interop
– JSON over XML
– REST over SOAP
• Single idenMty, mulMple instances
– Formats will enable informaMon buses
– Publishing nodes will pull from the bus
• Form factor neutrality
– Single click content publishing
– AutomaMc repurposing to fit different formats

Going forward ‐ Web 3.0..
• 360 degree convergence
– Devices
– Context
• Lean fromats and interop
– JSON over XML
– REST over SOAP
• Single idenMty, mulMple instances
– Formats will enable informaMon buses
– Publishing nodes will pull from the bus
• Form factor neutrality
– Single click content publishing
– AutomaMc repurposing to fit different formats
• AdverMsing 2.0
– Classifieds
– Contextual
– Cross‐media
– Pervasive

Thank you
QuesMons?