Our End to End Approach to Digital Marketing


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Our End to End Approach to Digital Marketing

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Our End to End Approach to Digital Marketing

  1. 1. www.codelattice.com
  2. 2. End To End Digital Marketing Website Revamp Search Engine Optimization Active Online Advertising Passive Online Advertising Social Media Marketing Online Press Release Campaigns 2
  3. 3. Web Design & Development 3
  4. 4. Design & Usability The first impression: Select Proper use of colors, Animations, gadgets and media, Layout, Typography Maintain Consistency: The site should be fairly consistent from page- to-page which will help the visitors from feeling lost. Using the right images: Every image is transmitting a subconscious message to the audience and sometimes the result is different from what might expect. Navigation: Don’t require visitors to have to think about where they need to go and how to get there. Make it easy for them. Accessibility: make sure to get some of those views by allowing everyone to view your site, no matter what kind of system they run or which browser they use. 4
  5. 5. Get Found Online On page SEO: placing your most important keywords within the content elements of your actual pages. Tile tag and Meta Tag: Search engines look at meta tags to learn more about what the page is about. XML Sitemaps: Shows the structure of your website and where are your pages reside. 301 Redirects: a method used to change an old URL to a new one. 5
  6. 6. Content & ConversionContent Make Content Shareable and Social: More reach and SEO benefits Use Multiple Forms of Content: More relevant content means more search engine traffic. Newsletter: Newsletters or mailing lists are the perfect way to collect email addresses so you can nurture prospects over time to become leads.Conversion Effective Calls-to-Action: key to lead generation but they need to be done right to convert traffic into leads. Call To Action Positioning: Segment your top-of-the-funnel and middle-of-the-funnel offers, Place CTAs both above and below the fold, Use thank-you pages for additional CTAs. 6
  7. 7. Search Engine Optimization 7
  8. 8. Benefits of SEO 8
  9. 9. Search Engine Optimization Our Approach 9
  10. 10. Active Online Advertising (PPC, Display Ads) 10
  11. 11. Display Ads, PPC – Codelattice Proposition Codelattice recommends Google AdWordsWriting Ad Launching campaign Campaign targeting Comprehensive Brand specific ads  On the basis of  Keywords targeted Reporting Service / Package various services or campaigns – on the  An analysis or specific ads packages basis keywords measurement of ROI Geography specific  Budget option searched on each  Provision for custom ads  Various geography search engines reports Generic ads with keyword insertion 11
  12. 12. Where all Google AdWords appear?Google Search ResultsSearch Network 12
  13. 13. Where all Google AdWords appear? (Cont’d)Content Network Gmail 13
  14. 14. Display Ads – Through Google Display Network Google Display Ads 14
  15. 15. TRUEVIEW IN-DISPLAY ADSAdvertising Options • Viewer Experience Sees video promoted against suggested videos on YouTube or related content across the Google Display Network • When Advertiser is Charged When viewer chooses to watch its ad 15
  16. 16. TRUEVIEW IN-SEARCH ADSAdvertising Options • Viewer Experience Sees a video promoted among search results on YouTube or video.google.com • When Advertiser is Charged When viewer chooses to watch its ad 16
  17. 17. Your Ads on favorite websites of your TG 17
  18. 18. Benefits of SEM (Advertising) You set the budget based on your needs Variable cost Can continuously optimize as based on performance Multiple, targeted ads Launch campaign when you want Can leverage seasonal promotional messaging 100% Trackable 18
  19. 19. (Passive Online Advertising) Web Banner Advertising 19
  20. 20. Rich Media Banners Expandable Banners Ads Video Ads Standard Banner Sizes Floating Ads Tear Back Ads Flash Interactive Banner Ads RSS / XML / Dynamic Data – Maximize your messaging through dynamic data feeds (RSS) Rich Media Widgets – adds a social aspect to flash banners Banners with clickTAG code for detailed tracking and analysis 20
  21. 21. Social Media Marketing 21
  22. 22. Global Social Landscape Facebook: 1 billion users (1 in 9 people across the globe is on Facebook) Youtube: 4 billion views per day Twitter: 500 million total users Google+: 400 million registered users LinkedIn: 175 million users Flickr: 75 million users WordPress: 74 million blogsWhen future unfolds the social community will make the largest country in the world which drives the interest of people. That is where a brand has to share its experience. 22
  23. 23. Strategy OverviewStep 1: Build your Social Media profiles on major platforms Select the Social Media platforms your business needs Complete profile of your company with relevant data. Add a unique cover photo and use your logo as a profile picture.Step 2: Connect to your fans organically and inorganically Create multiple ads to help build an audience for your Social Media presence. Use the targeting options to show your ads to only the people you want reach. See which versions of your ads work best. 23
  24. 24. Strategy Overview (Cont’d)Step 3: Engage your fans with great content Add a new post to your Page at least once a day. Special promotion to strategically important posts. Ask questions, share exclusive news and respond to people when they post or comment on your Page.Step 4: Influence the friends of your fans Encourage check-ins, participation in events or create an offer to encourage more activity. When people interact with the content on your company account, their friends are eligible to see the activity. Engagement of Social Influencers 24
  25. 25. Codelattice SMM Process Social media integration with client’s Kick start SMM project website as the idea demands (Uses Codelattice CoE defines the roadmap of the brand’s SMM Analytics to Generate content and project SMM, thus by resulting in effort and cost measure and analyze takes approval from management toolestimation. In this phase client can scale the result attained client for same)effort and cost estimate as per the optimum results expected CoE generates SMM ideas (engagement through generic SM features, campaigns, apps etc.) Publishes the approved Follow up client for content as per the participant rewards SMM roadmap Input the same into Codelattice SMM CoE (Centre of Excellence) Implementation of (Uses Codelattice cloud hosted Applications repository for application’sTemplate based brand brief collection from development and review purpose) client 25
  26. 26. Business Benefits of being on Social Media BRANDING: Creating a brand allows you to be more recognizable in the heavily occupied business world so it is important to be able to stand out. CUSTOMER ENGAGEMENT: Entice, engage and invite customers to your business with a variety of marketing initiatives—promotions, contests, events, sales, special offers. REPUTATION MANAGEMENT: Having good presence in Social Media not only allows you to ―speak directly‖ to your customers but it also allows you to see what they think of you, your business and may offer suggestions for improvement. GENERATION OF BUSINESS LEADS: Not only will Social Media expose you to new customers and clients but also possible business leads. Review others profiles and find out if they’re the right people to target for future business leads. 26
  27. 27. Business Benefits of being on Social Media CLIENT/CUSTOMER RETENTION: Social Media allows you another avenue to connect with your clients and customers and when they feel appreciated their more likely to stay a client or customer. Increase customer retention rates by listening to what your clients and customers want. VIRAL MARKETING: Viral marketing is word of mouth on warp speed. Take advantage of this latest marketing tool and get your name out there fast and to lots of people. Create an excitement about your products or services that will result in people not being able to resist wanting to be your followers in Social Media. BUSINESS HUMANISATION: Placing photos of company events, employees performing their jobs or happy customer pictures will humanize your business to those looking for your goods or services. TARGETED ADVERTISING OPTION: Advertising targeted to your exact demographic and tracked so you can see the results. 27
  28. 28. Online Press Release 28
  29. 29. Online Press Release - Strategy & Distribution Strategic Alliance: Businesswire India Codelattice offers online press release services to place the news item in the best ranking portals. This helps in SEO activities by increasing the brand’s presence online. For the same we provide,  Content strategy  Content keyword optimization  Keyword strategy and listing to be shared with publishers  Online Press Release 29
  30. 30. Campaigns Create one or more target lists or target segments Create offers and offer treatments Create a campaign Load the campaign Set up distribution waves Launch the campaign 30We use Custom Built Landing Pages, Microsites, Facebook Apps and Webinars to run the campaigns
  31. 31. Codelattice ADEngineering* andSocial Media Reputation Management *”ADEngineering” is a proprietary usage of Codelattice and it is a unique frame work owned by Codelattice. The usage of this term anywhere else without our consent is violation of copyright.
  32. 32. ADEngineering ADEngineering is the unique process adopted by Codelattice, which is a major break through in the Digital Marketing. We design, build and place the perfect gear to drive your audience to your Brand! 32
  33. 33. What is ADEngineering? Understanding your Business philosophy and Brand theory. Identifying Target Audience. (Based on their Locality, Interest, Profession, Hobbies and so on) Designing Targeted ads. Tuning the ad to reach maximum potential customers through digital media. Running Scheduled Ad campaigns online, based on the most likely time the TG will respond to the ad positively. Selecting Target Group(TG) is the paramount task of ADEngineering ,which ensures that your brand message is being heard by your potential prospects. 33
  34. 34. How we select your TG? Our research team have a strong insight of the neo digi-social and browsing behaviour of the people which helps us to derive the potential TG of your brand. Our Ad framework selects the right people to which the Ads need to be shown based on their Locality, Interests, Profession, Hobbies, Gender, Age Group, Family Status etc. 34
  35. 35. Social Media Reputation Management Build your reputation: We know how to build ―buzz‖ around your company and get people talking. We help you take charge of your online reputation by identifying who is talking about you, what is being said and where the conversations are happening. Repair your reputation: An individual can anonymously hide behind a hateful comment, video or post that remains online forever and will damage your business. But we can fight back! Monitor your reputation: We track your name or brand in social medias, in real time. We will help you take charge of your online reputation by identifying who is talking about you, what is being said and where the conversations are happening, so you can respond immediately. 35
  36. 36. Brand Consulting Web Design & Development Mobile Applications36 Search Engine Optimization Our Services Overview Social Media Optimization
  37. 37. Partial list of clients**Include projects executed through consultants/agencies. 37
  38. 38. Partial list of clients* (Contd.)*Include projects executed through consultants/agencies. 38
  39. 39. Partial list of clients* (Contd.)*Include projects executed through consultants/agencies. 39
  40. 40. Partial list of clients* (Contd.)*Include projects executed through consultants/agencies. 40
  41. 41. Engagement Model • Client Team MembersRelationship Vision • Executive Relationship Team – Codelattice Consulting • Program Directors from Client Side Strategy • Relationship & Delivery Management Team, Codelattice Consulting- Client Partner/Account Manager • Partner Company - CUSTOMER Delivery Units • Business Excellence Group Execution • Domain & Solution Architecture Group • Infrastructure and Human Resources 41
  42. 42. We innovate to make mighty voice of your brand to be heard… 42
  43. 43. THANK YOU www.codelattice.com The contents of this document are proprietary and confidential to Codelattice Consulting and may not be disclosed in whole or in part at any time, to any third party without the prior written consent of Codelattice Consulting. © 2012 Codelattice Consulting. All rights reserved. Copyright in the whole and any part of this document belongs to Codelattice Consulting. This work may notbe used, sold, transferred, adapted, abridged, copied or reproduced in whole or in part, in any manner or form, or in any media, without the prior written consent of Codelattice Consulting. 43