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Making the Chumby

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    Making the Chumby - Presentation Transcript

    1. Making the chumby™ bunnie VP Hardware, Chumby Industries Owner, bunnie studios LLC TM 11/2008
    2. What is Chumby? •  Chumby is: (1) a service and (2) a device platform –  Chumby brings the sophistication of the Internet to simple devices •  Service –  Widget service that enables mash-up Internet content –  Content is usable on simple, low-end devices –  Users can generate and contribute content •  Device platform –  Low-end hardware reference design, iconified by the chumby device –  Open source hardware design TM 11/2008
    3. What is a Chumby device? •  Open Source reference design: –  Embedded 350 MHz ARM linux, 802.11g, QVGA touchscreen, stereo audio, microphone, squeeze & tilt/shake sensors TM 11/2008
    4. What is the Chumby Service? •  First you create your channels TM 11/2008
    5. How Do you Use a Chumby? •  Then you add content! •  Channels and widgets can also be shared between buddies (“chums”) TM 11/2008
    6. How Chumby is Open •  Open software –  Linux-based OS –  Open-licensed toolchain –  Open-licensed support software (bootloader, etc.) •  User-Generated Content –  Widgets can be uploaded and shared if the user elects to apply an open license –  Closed licenses are also allowed TM 11/2008
    7. How Chumby is Open •  Open Hardware –  Schematics –  Gerbers for boards •  Gerber is an interchange format for PCB CAD tools –  Bill of materials –  Flat patterns –  IGES for plastics •  IGES is an interchange format for 3-D mechanical CAD tools TM 11/2008
    8. How Chumby is Not Open •  Closed-licensed software is used –  Adobe Flashlite 3.0 TM 11/2008
    9. Why we Decided to Open Chumby Hardware •  Chumby’s value is in the network it develops around it –  Developers –  Users •  Chumby is about adoption •  Adoption requires low cost –  Hardware is just a barrier to adoption •  Innovation is resource-intensive •  And closing hardware just is not possible TM 11/2008
    10. Invite Innovators! •  Being open is being able to never have to say you’re sorry –  You wish chumby had your favorite feature? Build it yourself! TM 11/2008
    11. How do we Make Money? •  Ad-sponsored revenue –  Interstitial ads •  “Push” widgets targeted to users’ interests •  Non-offensive: does not play or make sounds, and ideally, entertaining / engaging or exciting in some way •  Can skip over them –  Embedded ads •  Brands embedded in functional widgets •  E.g., “this game brought to you by Coca-Cola” •  Subscription content •  Service fees –  Referral •  Media, product, storefront or other referrals –  Payment •  % of purchases made through device TM 11/2008
    12. Making the Chumby •  Design concept •  Picking a factory •  Plastics (tooling & pressing) •  Sewing •  PCB assembly •  Final assembly •  Testing TM 11/2008
    13. Design Concept TM 11/2008
    14. TM 11/2008
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    27. TM 11/2008
    28. Finding a Factory •  First tried a toy factory, then a shoe factory TM 11/2008
    29. TM 11/2008
    30. Soft mold tooling TM 11/2008
    31. TM 11/2008
    32. Shoe Making TM 11/2008
    33. Shoe Making TM 11/2008
    34. TM 11/2008
    35. Final Vendor •  Bag, safety harness, and medical splint manufacturer TM 11/2008
    36. Fast Sewing TM 11/2008
    37. Pattern Making TM 11/2008
    38. Leather Inspection TM 11/2008
    39. Cut, Glue and Sew TM 11/2008
    40. Cut TM 11/2008
    41. Glue TM 11/2008
    42. Sew TM 11/2008
    43. Plastics •  Exterior CAD design •  Interior fastening design (bosses, braces, etc.) •  Tool design –  Gates, ejectors, sliders •  Tool cutting •  Tool refinement •  Production TM 11/2008
    44. CAD work TM 11/2008
    45. Steel Cutting TM 11/2008
    46. Steel Tooling TM 11/2008
    47. Steel cutting TM 11/2008
    48. Steel Cutting Note: rough cut is refined via Electron Discharge Machining TM 11/2008
    49. Raw Plastic TM 11/2008
    50. Molding TM 11/2008
    51. Molding TM 11/2008
    52. Molding TM 11/2008
    53. Molding TM 11/2008
    54. Fine Tuning TM 11/2008
    55. PCB Manufacture TM 11/2008
    56. Chip Shooter TM 11/2008
    57. Chip Shooter TM 11/2008
    58. Pick and Place TM 11/2008
    59. Manual Placement TM 11/2008
    60. Bake TM 11/2008
    61. End of the Line TM 11/2008
    62. Inspect TM 11/2008
    63. Inspect TM 11/2008
    64. Untested Boards TM 11/2008
    65. Lots of Boards TM 11/2008
    66. Phase I Testing TM 11/2008
    67. Example Testing TM 11/2008
    68. When Things Don’t Work… TM 11/2008
    69. Final Assembly TM 11/2008
    70. Jigs Everywhere TM 11/2008
    71. Training Assembly TM 11/2008
    72. Final Assembly TM 11/2008
    73. Finished Chumbys TM 11/2008
    74. Celebration! TM 11/2008
    75. Q&A •  Thanks for your attention! TM 11/2008

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