We will release software development kit as part of our strategy, wherein the developers can develop their own natural language Processing in the regional or national language and it can be sold via us. Animated character would read the emails. We would provide default animated characters and we would also provide customized animated characters.
We are taking Tom and Jerry as an example for the animated characters for now. These characters are something, which has brought smiles to us for ages.In future we will use customized animated character, branding of organization, movies, serials etc.
Introduction Emails, SMS can get boring Make the experience more fun through our animated characters Animated characters to notify and also to read mails for you
Problem Definition Natural Language Processing - Core Engine - SDK Animated Characters Default Characters Additional Paid Character Customized Character Branding of organization, movies, TV Serials
The Ad Concept Using universal character of FUN Tom and Jerry A bored guy with usual email summary finds our app and is instantly hooked. A choice is given to choose the character Tom or Jerry A fun filled choosing ceremony takes place. The guy is happy and shares with his friends. Youtube Link: http://youtu.be/NVfaiyFOGf0
Cost Breakdown -Natural Language Processing Initial cost of making the Natural Language Processing Engine is USD 20000 along with the SDK. - Animated Character $250 per character - Promotion Cost $500 a month.
Revenue• - Apps Selling apps for $0.99 per download. - Additional Paid Character• Additional Paid Character - USD $5 -USD 15 - Branding of Organization/ movies/ serials -One time charge USD 5000 - Language SDK - Revenue Sharing of 70-30 for people whose regional language is purchased. Developer gets 70 and we get 30 %. - Designers can upload the animated character, if its chosen the revenue sharing is 70-30
Marketing Plan - Social Media - Facebook, Linkedin, Youtube, - Advertisement in Facebook. - Guerilla Marketing - Make animated character of Larry King and other famous TV journalist or the guy from Click and get a review of our product.
SWOT Strength Costof Developing Great Developers Great Animators Team Spirit Animation works on Emotional Intelligence of Users
SWOT Weakness Cultural barriers Schedule of Team Members Knowledge of International Business Infrastructure in host country Need Mentor to deal with corporate clients on “BRANDING”
SWOT Opportunities Market is open in this segment Branding of organization movies and serials would start a trend which would be profitable Threat Copyright Issues Google or Facebook bring it for free.