Profitable environmental protection – deal only when win win

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How can “green” be profitable? Exploring practical examples of choosing home equipment in Japan with participants in the ESD forum 2011, Tokyo. A contribution to the UN Decade of Education for Sustainable Development.

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  • 2 minutes about making carpets, sustainably and profitably. In 1995 Ray Anderson’s company added $ 200 million revenue without taking more materials from the Earth. Hear the vision behind a success story.\n \n\n
  • 2 minutes about making carpets, sustainably and profitably. In 1995 Ray Anderson’s company added $ 200 million revenue without taking more materials from the Earth. Hear the vision behind a success story.\n \n\n
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  • 2 minutes about making carpets, sustainably and profitably. In 1995 Ray Anderson’s company added $ 200 million revenue without taking more materials from the Earth. Hear the vision behind a success story.\n \n\n
  • Profitable environmental protection – deal only when win win

    1. 1. ProfitableEnvironmental Protection – Deal only when Win-Win Bernd Nurnberger ESD Forum 2011, Tokyo http://www.iuventum.org/programs/ef2011.html
    2. 2. utility in a bass
    3. 3. sustainability Tribute to a visionary
    4. 4. Ray AndersonConfessions of a Radical Industrialist http://www.youtube.com/watch?v=Uf0fUi8LASQ See also http://www.ted.com/speakers/ray_anderson.html
    5. 5. Profitable Environmental Protection win-win?✓ “green” and profitable?✓ Buy a home appliance (in JAPAN) - lights, fridge, air conditioner✓ Technology cost curves
    6. 6. How can “green” be profitable?Wild ideas welcome: win-win?
    7. 7. How can “green” be profitable? win-winCut the waste (standby)Examples: Microwave, VCR, Tv, PC, ...Effect of 5W (doorbell) x 42M households
    8. 8. Buy a home appliance - CFL light bulbsave~20% http://www.commoncraft.com/video/cfl-light-bulbs
    9. 9. Buy a home applianceWhat costs more: purchase or energy?
    10. 10. Buy a home applianceWhat costs more: purchase or energy? win-win!
    11. 11. Buy a LED light bulbsave~25% http://www.youtube.com/watch?v=3sn_UyC_Ljc
    12. 12. Buy a home applianceThe two biggest consumers in summer kojima.net ad 2011-08-07 in Asahi Shimbun Yokohama edition
    13. 13. Buy a new fridgde? - new inverter-type vs. old one I had (1998) new inverter old (1998) 4000 3000 buy 1020 keep old 0 kWh/y 600 kWh/y 1200 2000 400l per JIS C 9607 C 370l estimated 22c/kWh 22c/kWh 100010y energy 1320 10y energy 2640 LCC 2340 LCC 2640 0 buy 5y 10y 15y
    14. 14. Buy a fridgeWhich refrigerator is a good choice? Purchase 728 Purchase 1030 10y energy 1010 10y energy 660 LCC 1738 LCC 1690 kojima.net ad 2011-08-07 in Asahi Shimbun Yokohama edition
    15. 15. Buy a fridge Mitsubishi 335l Toshiba 427l 3000 2500 2000 1500 buy Purchase 728 1030 100010y energy power 10y 1010 660 500 LCC LCC 1738 1690 0 buy 5y 10y 15y
    16. 16. Buy an air conditioner Which is a good choice? buy 675 878 89810y energy 1670 1540 1672 LCC 2545 2418 2580 kojima.net ad 2011-08-07 in Asahi Shimbun Yokohama edition
    17. 17. Buy an air conditioner Sharp Panasonic Hitachi 4000 3000 buy 675 878 898 200010y energy 1670 1540 1672 1000 LCC 2345 2418 2570 0 buy 5y 10y 15y
    18. 18. Technology cost curves - at home done open McKinsey (2010) Version 2.1 of the global greenhouse gas abatement cost curve
    19. 19. Innovation UNEP (2011) Decoupling natural resource use and environmental impacts from economic growth
    20. 20. A POSSIBLE FUTUREGreen+profitable=blueeconomy http://www.youtube.com/watch?v=MyTHmTDT2Qw
    21. 21. A POSSIBLE FUTUREGreen+profitable=blueeconomy http://www.youtube.com/watch?v=MyTHmTDT2Qw
    22. 22. Profitable Environmental Protection –Deal only when Win-WinThanks Sources indicated on the page used Author’s blog Purple Pointr - cope, connect, cocreate Current project Home co-generation in Japan, a good investment? (i) inspired by ChangeThis Manifesto 25.03 Beyond Sustainability Technologies Gunter Pauli, http://zeri.org, http:// www.blueeconomy.de Reimagining Japan McKinsey & Co (2011), A 20-year road map for the future Co-creation, collaboration http://appropedia.org, http://openspaceworld.comStudent Leaders Workshop Seth Godin Wants You to Decide! Acumen Fund Video, 7m

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