Everyday Sustainability – ESD Forum 2012 Tokyo, how to save when buying home appliances
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Everyday Sustainability – ESD Forum 2012 Tokyo, how to save when buying home appliances

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How can going “green” and beyond be profitable? Exploring practical examples of choosing home articles and equipment in Japan with participants in the ESD forum 2012, Tokyo. A contribution to the ...

How can going “green” and beyond be profitable? Exploring practical examples of choosing home articles and equipment in Japan with participants in the ESD forum 2012, Tokyo. A contribution to the UN Decade of Education for Sustainable Development. Organized by http://www.iuventum.org/programs/ef2012.html

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  • 2 minutes about making carpets, sustainably and profitably. In 1995 Ray Anderson’s company added $ 200 million revenue without taking more materials from the Earth. Hear the vision behind a success story.\n \n\n
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  • 2 minutes about making carpets, sustainably and profitably. In 1995 Ray Anderson’s company added $ 200 million revenue without taking more materials from the Earth. Hear the vision behind a success story.\n \n\n
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  • 2 minutes about making carpets, sustainably and profitably. In 1995 Ray Anderson’s company added $ 200 million revenue without taking more materials from the Earth. Hear the vision behind a success story.\n \n\n
  • \n
  • 2 minutes about making carpets, sustainably and profitably. In 1995 Ray Anderson’s company added $ 200 million revenue without taking more materials from the Earth. Hear the vision behind a success story.\n \n\n
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Everyday Sustainability – ESD Forum 2012 Tokyo, how to save when buying home appliances Everyday Sustainability – ESD Forum 2012 Tokyo, how to save when buying home appliances Presentation Transcript

  • EverydaySustainabilityBernd NurnbergerESD Forum 2012, Tokyo
  • Define“sustainability” Tribute to Ray Anderson
  • Ray Anderson:“Nature defines sustainability for us.” http://www.youtube.com/watch?v=Uf0fUi8LASQ See also http://www.ted.com/speakers/ray_anderson.html
  • Education for “sustainable development”...If we keep going, we keep growing?“We need a new literacy: eco-literacy.” -- Gunter Pauli
  • Everyday Eco-LiteracyIf you buy “green”, you can save with coolbiz shirt shower timer power strip light bulbs refrigerator air conditionerTechnology cost curves
  • COOLBIZ shirtReturn on investment:immediate- cost the same- comfort up 1-2℃- cooling energy down ~5%- undershirt less- wash fewer pieces Photo by author Shirt by BRICK HOUSE (Tokyo Shirt)
  • Shower TimerShower ~15% of energyReturn on investment:few days Photo by natala007 on flickr Photo by *Kristene on flickr
  • Shower TimerShower ~15% of energyReturn on investment:few days Photo by natala007 on flickr Photo by *Kristene on flickr
  • Power Strip - Switched Cut standby waste (~15W) Microwave, PC, TV, Recorder, ... Return on investment: 3 months Power Symbols (Wikipedia)Photo by info_grrl on flickr
  • Power Strip - Switched Cut standby waste (~15W) Microwave, PC, TV, Recorder, ... Return on investment: 3 months Power Symbols (Wikipedia)Photo by info_grrl on flickr
  • If you buy a home applianceWhat costs more: purchase or energy?
  • If you buy a home applianceWhat costs more: purchase or energy? win-win!
  • If you buy a CFL light bulbsomesave~15%onpowerbill http://www.commoncraft.com/video/cfl-light-bulbs
  • If you buy a LED light bulbsomesave~20%energycost http://www.youtube.com/watch?v=3sn_UyC_Ljc
  • If you buy a LED light bulb - check:a fewdoflickerflicker.Check:digi-cam Photo taken with iPhone 4S. Striping effect may be more visible on live screen than in still image.
  • If you buy a home appliancebiggest energy users in summer kojima.net ad 2011-08-07 in Asahi Shimbun Yokohama edition
  • If you buy a new refrigerator - new vs old 4000 3000 2000 buy new 1020 keep old 0 kWh/y 600 kWh/y 1200 1000400l per JIS C 9607 C 370l estimated energy 22c/kWh energy 22c/kWh 0 in 10y 1320 in 10y 2640 buy 5y 10y 15y TCO 2340 TCO 2640 new inverter old (1998) TCO: Total Cost of ownership
  • If you buy - which fridge? Purchase 728 Purchase 1030 10y 1010 10y 660 energy energy TCO 1738 TCO 1690 kojima.net ad 2011-08-07 in Asahi Shimbun Yokohama edition
  • If you buy - which fridge? 3000 2500 2000 1500 1000 500 buy Purchase 728 1030 010y energy power 10y 1010 660 buy 5y 10y 15y LCC LCC 1738 1690 Mitsubishi 335l Toshiba 427l
  • If you buy an air conditioner Sharp Panasonic Hitachi buy 675 878 89810y energy 1670 1540 1672 TCO 2545 2418 2580 TCO: Total Cost of Ownership kojima.net ad 2011-08-07 in Asahi Shimbun Yokohama edition
  • If you buy an air conditioner 4000 3000Sharp Panasonic Hitachi 675 878 898 20001670 1540 16722545 2418 2580 1000 0 buy 5y 10y 15y Sharp Panasonic Hitachi
  • Everyday Eco-LiteracyTechnology cost curves
  • Technology cost curves - at home done difficult McKinsey (2010) Version 2.1 of the global greenhouse gas abatement cost curve
  • Innovation UNEP (2011) Decoupling natural resource use and environmental impacts from economic growth
  • Innovation UNEP (2011) Decoupling natural resource use and environmental impacts from economic growth
  • Green+profitable=blueeconomy http://youtu.be/MyTHmTDT2Qw
  • Everyday Sustainability and beyond http://youtu.be/oIQdYXCKUv0More at http://www.storyofstuff.org/movies-all/story-of-change/l
  • Everyday Sustainability Thank you. Questions & Answers (i) inspired by ChangeThis Manifesto 25.03 Beyond Sustainability Technologies zeri.org, www.blueeconomy.de, 88light EnerSaver Reimagining Japan McKinsey & Co (2011), A 20-year road map for the future Co-creation, self- http://appropedia.org, http://openspaceworld.com organizationStudent Leaders Workshop Seth Godin Wants You to Decide! video, 7m Friends suggested transitionnetwork.org, 350.org, wiser.org Sources indicated nearby or linked the page element Author’s blog ... a beginner at something Author’s project Home co-generation in Japan, a good investment?
  • Bonus SlidesEnergy expenses only300225150 Energy use bulb 60W CFL 13W LED 7W 4h/day 1460h 1460h 1460h75 kWh / year 87.6 19.0 10.2 cost 22c/kWh $19.27 $4.18 $2.24 0 buy 5y 10y 15y in 10y $193 $42 $22 bulb life 1y 10y 27y bulb 60W CFL 13W LED 7W
  • Bonus SlidesHow many bulbs, cost403020 bulb 60W CFL 13W LED 7W bulb price $2 $7 $1410 4h/day 1460h 1460h 1460h 0 bulb life 1500h 15000h 40000h buy 5y 10y 15y bulbs/10y 10 1 ~1/3 bulb 60W CFL 13W LED 7W
  • Bonus SlidesEmbedded energy150113 Assume embedded energy = price in kWh equivalent75 cost 22c/kWh bulb 60W CFL 13W LED 7W kWh / year 87.6 19.0 10.238 save / year baseline 68.6 kWh 77.4 kWh bulb price $2 $7 $14 0 buy 5y 10y 15y embed equiv. 9kWh 31.8kWh 63.6kWh time to save baseline 0.46y 0.82y bulb 60W CFL 13W bulb life 1y 10y 27y LED 7W