Email
Favorite
Favorited ×
Download
Embed
Private Content
Copy and paste this code into your blog or website Copy Customize Close
We have emailed the verification/download link to "".
Login to your email and click the link to download the file directly.

To request the link at a different email address, update it here. Close
Validation messages. Success message. Fail message.

Check your bulk/spam folders if you can't find our mail.

Tweet

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Co-creating communications for Skinny Cow (Farm)

by The Co-Creation Hub (London) on Jul 12, 2010

841 views

Co-creating communications for Nestle's Skinny Cow.

Co-creating communications for Nestle's Skinny Cow.

Accessibility

View text version

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

File a copyright complaint

1 Embed 191

http://ldn.co-creationhub.com

191

Statistics

Favorites: 0
Downloads: 4
Comments: 0
Embed Views: 191
Views on SlideShare: 650
Total Views: 841

It’s a no brainer; people will feel more committed to the things they helped to create Now we have the means to do that
To identify the insights and potential territories and ideas To take the raw ideas and turn them into brilliant creative ideas Overall, to direct the process
We invited women in the agency to participate in some group discussions in our office to give us examples of
We invited women in the agency to participate in some group discussions in our office to give us examples of

Co-creating communications for Skinny Cow (Farm) — Presentation Transcript

Co-creating communications for Skinny Cow
Seamless process to generate insight and creative ideas
The challenge
People love what they help create
The brief
Skinny cow gives you the licence to indulge in a little naughtiness
Stage 1
Banish the but’s
The creative proposition
Stage 2
Young People
c. 6000
Men
2010
Women
c. 6000
Tech Leaders
2010
Stage 3
Oh yes you can!
Banish the but’s
Prompted Awareness more than doubled
Claimed purchasing levels outperformed the
new Mars Gourmet brands
Strong personality "quirky", "cheeky" and "fun"
From zero to 51,000 Facebook fans in 5 months
And it worked
Drawing up a new contract ‘with’ consumers
ADVOCATES
FANS
CONSUMERS
BRAND TEAM
AGENCY/EXPERTS
Thank youCraig HarriesHead of Planningcraig.harries@farmcom.co.uk