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Lecture 1

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Lecture 1 Lecture 1 Presentation Transcript

  • INTERNATIONAL BUSINESS RESEARCH IBM 208
  • ICE-BREAKER
    • We will do a different way of how we introduce ourselves today.
    • Please join a group of 4-6 people (even numbers) and asks questions about your friends
      • Their nicknames?
      • What year are your friends studying?
      • What do they like to eat?
      • What do they usually do on Saturday?
      • Do they know anything about this class?
      • Do they use facebook?
      • Do they know the lecturer name?
      • If you were a lecturer how would you like to run this course?
      • Also important question ---------> Next page
  • BEFORE WE START.
    • I would like you to think about the word “research” to yourself. What image does this word conjure up for you??
      • A lab with scientists ?
      • An Einstein-like Character writing a complex subject?
      • Someone collecting data to study the impact of the global warming?
  • RESEARCH
    • Simply process of thoroughly studying and analyzing the problems to seeks out solutions.
    • The following questions will give you some interesting ideas of how this course is going to explore.
      • Do you know what is good or bad research?
      • Can you identify where exactly problem lies?
      • Do you recognize the relevant factors in the situation needing investigation?
      • Do you know what type of information are to be gathered and how?
      • Importantly, Do you know how to use the information and implement the result of this process to answer the problem?
  • WHY SHOULD WE KNOW ABOUT RESEARCH?
    • If you don’t then you can never be sure whether your decision is the right one
    • You would be able to discuss with the researcher who conducts a research for you
    • Ability to detect Good and Junk on the internet information
    • Common Sense VS. Systematic inquiry
  • BUSINESS RESEARCH
    • Why you need to conduct a research…. One example is
      • A customer complaint
        • This can be seen as opportunity to increase your market share
    • This shows that the first step in research is …?
      • To know where the problem or opportunity exist and to identify as clearly and specifically as possible.
      • Importantly, this problem or opportunity is needed to be studied.
      • We called this “Define the problem”
  • BUSINESS RESEARCH
    • Following steps are:
      • Gather information
      • Analyse data
      • Define the factors that associate with the problems
      • Take actions to solve the problem or secure the opportunity
    • We called this process “Research”
  • DEFINITION OF RESEARCH
    • We can now define research as
      • Organised, Systematic, Data-based, Critical, Objective, Scientific inquiry or investigation into a specific problem or issue with the purpose of finding solutions to it or clarifying it.
    • In research world, there are 2 types of data
      • Data can be quantitative
        • Specific question with structured
      • Data as qualitative
        • Broad answers with specific questions in interviews
        • Open-ended questions
        • Observation
        • Ethnography
  • DIFFERENCE BETWEEN MANAGEMENT AND MARKETING RESEARCH
    • Marketing Research
        • Focus on products
        • Advertising
        • Sales promotion
        • Packaging
        • Pricing
        • Customer preferences
        • Other marketing aspect
    • So what is Management Research ?
        • Business research is the study of the organization, people, environment.
          • Study of employee attitudes and behaviours
          • The impact of changing demographics on management practices
          • Strategy formulation
          • Study of international students achievement in Thailand
  • EXAMPLES OF MANAGEMENT RESEARCH
    • Study about Employee behaviours.
      • So we can know about their performance, absenteeism and turnover
    • Study on Employee attitudes.
      • So we know about job satisfaction, loyalty and commitment
    • Study on cultural differences.
    • Research on differences in leadership positions, salaries and leadership styles.
  • NEXT WEEK
    • We will explore about your beliefs or a basic set of philosophical beliefs about the nature of the world.
    • There are 3 types of basic philosophical beliefs. Do you know what they are ?
    • Find out next week !!!
  • EXERCISE
    • A group of 5-6
    • List out as many questions as you think its worth to do the research on.
    • Give the reasons why? And what is actually the opportunity or problem of the question.
    • For example, Would students prefer short answer or multiple choices ?
      • Opportunity: Most effective way in learning.
  • FACEBOOK: INTERNATIONAL BUSINESS RESEARCH, SIAM UNIVERSITY
    • We will use Facebook as our communication tools
    • Add as a fan page: International Business research, Siam University
    • I will post a link on articles here
    • My tips on your assignments
    • Your discussion can be posted here
      • Interesting and productive discussion will be counted as part of participation points
    • That is all for today !!! See you next week.