Siam University
International Program
Course Outline
Faculty: International Program
Department: International Program
Cour...
4. Do not attend field-trip
Assessments
1. Assignment 1 (15%): Due 27th
Nov 2010. Write a proposal
on your business resear...
out what type of products would sell well
and how would you do it…. You have 15
minutes to introduce your product and do
a...
4. Presenting Research
Proposal
Approaches to research
5. Research Design &
Sampling Design
Group Discussion
6. Questionna...
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Course outline

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Course outline

  1. 1. Siam University International Program Course Outline Faculty: International Program Department: International Program Course Number: IBM 208 Course Name: International Business Research Credits: 3 Instructor: Win Singphatanakul Semester: 2 Year: 2010 Pre: None Course Description: This course focuses on the assessment of the research process and analysis of the situation in order to seek out solutions. The different between making good decision and bad ones will be discovered. This course aims to offer an opportunity to students to conduct the independent research that is within their interests. General Purpose: The course aims at enabling participants to 1. Develop an understanding of traditional and modern approach of business research 2. Distinguish Between Positivist, interpretivist, and critical research 3. Reflect over your own judgment as a researcher 4. Consider the internal and external factors that influence the research process 5. Able to understand why we should know about business research Conditions to be able to sit the final exam are: 1. Do not miss over 3 classes during the whole course 2. Submit all the assignments. If you failed to submit any of the assignments you will not be allowed to pass the course and won’t be allow to sit the final exam. 3. Assignment will not be marked if submit over 1 week late
  2. 2. 4. Do not attend field-trip Assessments 1. Assignment 1 (15%): Due 27th Nov 2010. Write a proposal on your business research according to your interests. You should start with why you want to conduct this research and is it worth it to do this research. You can do this through literature review. Also you will have to think how to collect the data and how would that answer your question. • Assignment 2 (15%): Due: Mid-term: Based on your proposal: continue your research with how will you collect data, how will you analyze it, how will you interpret it, and is it anyway that you would interfere with the research that you are conducting. • Assignment 3 (25%): Due: TBA: Final draft: Your final report should convince me that your research is properly conducted and it is reliable. Therefore, you need to look at your data whether it is reliable, and whether your survey or questionnaire is fit with your research question. You will write up the whole process in this assignment providing the conclusion as well. • Role play presentation (15%): Last 3 Weeks: Selling product Challenge: A team of 3-4 will try to sell a product to your friends using your research skills to find
  3. 3. out what type of products would sell well and how would you do it…. You have 15 minutes to introduce your product and do a role-play (like advertisement) to attract customers. • Final Exam (20%): TBA • Class participation (10%): Class Attendance and participation during the discussion. Students who often come to class late or do not respect the class environment will be given lower marks or zero marks. Main Textbook(s): 1.TBA 2.Cavana R., Delahaye B., Sekaran U. (2001) “Applied Business Research: Qualitative and Quantitative Methods” John Wiley & Sons Australia Ltd. Milton Reference(s): 1. O’Leary Z. (2004) “The Essential Guide to doing research” SAGE Publication Ltd. London Learning Plan For Students The teaching plan may be changed during the term. The lecturer will advise if any changes occur. We ek Learning Topic Assignment 1. Introduction to Business research Group Discussion 2. Philosophical bases of Business research Group Discussion 3. Research method Group Discussion
  4. 4. 4. Presenting Research Proposal Approaches to research 5. Research Design & Sampling Design Group Discussion 6. Questionnaire Design Group Discussion 7. Research Design: Purpose of Study Group Discussion 8. Presenting Research Design 9. Qualitative Data Gathering Group Discussion 10. Qualitative Data Analysis Group Discussion 11. Presentation 12. Presentation 13. Presentation 14. Final Submission 15. Review 16. 17. Complete by …………………… ….. (…………………… ……) ……/……/……. Director …………………… ….. (Mr. Rengson Mualchontham) ……/……/……. Teaching Plan (For instructor) We Topic of Activity Learning /Teaching
  5. 5. ek Instruction / Medium Assessment 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.
  6. 6. ek Instruction / Medium Assessment 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.

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