Lesson 2 - The                        Attkinson -Shiffrin’s                         Multi Store ModelFriday, 13 April 2012
From Last Lesson....... The processes of converting information into a form that can be stored is known as______________, ...
From Last Lesson....... The processes of converting information into a form that can be stored is known as______________, ...
Friday, 13 April 2012
What you need to know and be able to do by the end of the   lesson    • Explain and evaluate the Atkinson-Shiffrin’s multi...
Friday, 13 April 2012
Friday, 13 April 2012
MULTI-STORE MODELFriday, 13 April 2012
Sensory Memory                   Refers to the initial, momentary recording of                   information in our sense ...
Sensory Registers                    The sensory registers act as a sub system                    briefly storing specific s...
Iconic                  The Iconic memory is the memory that deals                  with visual sensory information.      ...
Echoic                  Our Echoic memory is the name applied the                  sensory memory system that processes   ...
Sperling (1960)    You have 5min to read the pages 241-242 on share    with your partner the findings of Sperling’s studyFr...
Main Point                  Participants could accurately recall the letters                  in each row, no matter what ...
Sensory to Short-Term                          Memory                  The information in sensory memory vanishes         ...
Short-Term Memory                               (STM)                  STM is the stage between sensory and long-         ...
STM TESTFriday, 13 April 2012
Properties of STM                 Findings from such tests show that STM has the                 capacity of 7 +/- 2      ...
Improving the capacity                          of STM                  Chunking - this involves grouping bits of         ...
ChunkingFriday, 13 April 2012
Improving the duration                          of STM  Rehearsal: process of actively manipulating information to aid sto...
Long- Term Memory   Capacity: Potentially unlimited                                                    time               ...
Evidence for the Multi-store Model                                         effect                                position ...
Criticisms of the Atkinson-Shiffrin model  Does not explain inter                        action between memo              ...
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Lesson 2 the attkinson-shiffrin's multi-store model 2012 sh

  1. 1. Lesson 2 - The Attkinson -Shiffrin’s Multi Store ModelFriday, 13 April 2012
  2. 2. From Last Lesson....... The processes of converting information into a form that can be stored is known as______________, whereas_______ is the process of recovering information that has been stored.Friday, 13 April 2012
  3. 3. From Last Lesson....... The processes of converting information into a form that can be stored is known as______________, whereas_______ is the process of recovering information that has been stored. The Answer: The processes of converting information into a form that can be stored is known as Encoding, whereas retrieval is the process of recovering information that has been stored.Friday, 13 April 2012
  4. 4. Friday, 13 April 2012
  5. 5. What you need to know and be able to do by the end of the lesson • Explain and evaluate the Atkinson-Shiffrin’s multi-store model of memory, including the capacity and duration of each store • Explain the purpose of maintenance, elaborative rehearsal and chuncking • Explain the ‘serial position effect’ in terms of evidence for the Atkinson-Shiffrin’s multi-store model  Friday, 13 April 2012
  6. 6. Friday, 13 April 2012
  7. 7. Friday, 13 April 2012
  8. 8. MULTI-STORE MODELFriday, 13 April 2012
  9. 9. Sensory Memory Refers to the initial, momentary recording of information in our sense organs. The sensory memory stores an unlimited amount of information for up to a few seconds. In general we are not aware of what is in our sensory memory.Friday, 13 April 2012
  10. 10. Sensory Registers The sensory registers act as a sub system briefly storing specific sensory information Iconic EchoicFriday, 13 April 2012
  11. 11. Iconic The Iconic memory is the memory that deals with visual sensory information. It is thought that the iconic memory holds exact copies, for 0.3 sec. Its storage capacity it thought to be relatively unlimited.Friday, 13 April 2012
  12. 12. Echoic Our Echoic memory is the name applied the sensory memory system that processes auditory information. It is thought that the echoic memory holds exact copies, for 3-4 seconds. Its storage capacity it thought to be relatively unlimited.Friday, 13 April 2012
  13. 13. Sperling (1960) You have 5min to read the pages 241-242 on share with your partner the findings of Sperling’s studyFriday, 13 April 2012
  14. 14. Main Point Participants could accurately recall the letters in each row, no matter what the tone specified. This means all the letters were momentarily available in sensory memory.Friday, 13 April 2012
  15. 15. Sensory to Short-Term Memory The information in sensory memory vanishes unless it captures our attention and enters short-term memory. Attention is the to the STMFriday, 13 April 2012
  16. 16. Short-Term Memory (STM) STM is the stage between sensory and long- term memory. The short term memory is also called working memory. This is because we ‘work with’ or manipulate the information. It is not an exact replica.Friday, 13 April 2012
  17. 17. STM TESTFriday, 13 April 2012
  18. 18. Properties of STM Findings from such tests show that STM has the capacity of 7 +/- 2 The STM retains items for approximately 20 secFriday, 13 April 2012
  19. 19. Improving the capacity of STM Chunking - this involves grouping bits of information into meaningful units (chunks) This increases the amount of information (i.e capacity) that can be held in STM at one time e.g. combining the digits 3,7,8 into single number 378Friday, 13 April 2012
  20. 20. ChunkingFriday, 13 April 2012
  21. 21. Improving the duration of STM Rehearsal: process of actively manipulating information to aid storage and retrieval Two main types: Maintenance rehearsal - repetition of a sound or image over and over in a rote, mechanical way without adding meaning to it Elaborative rehearsal - reorganising new and existing information in a meaningful way to aid storage and retrieval. E.g. Concept maps :)Friday, 13 April 2012
  22. 22. Long- Term Memory Capacity: Potentially unlimited time a life up to An ything Duration:Friday, 13 April 2012
  23. 23. Evidence for the Multi-store Model effect position rial The se Patients with Brain DamageFriday, 13 April 2012
  24. 24. Criticisms of the Atkinson-Shiffrin model Does not explain inter action between memo r y storesFriday, 13 April 2012
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