With hundreds to thousands of API options, how you promote and brand your API will influence discover, adoption, and API success. An API branding strategy must consider engagement across multiple communities, integration with identity sources, and implementing flexible API visibility and monetization policies. The API economy is progressing towards providing API developers the ability to share APIs across multiple portals, create branded API community sites, and apply varying policies across internal organization consumers or external third party developers.
In this session, Chris Haddad will describe:
Why create an API brand?
What actions and presence influences API brand success?
How do I efficiently reach out to multiple communities and promote APIs through multiple branded API portals?
How do I measure API brand reach and API success?