IAIN SHEPHERD INTERNATIONALISATION
Why do we give Internationalisation such priority? <ul><li>Businesses that trade internationally deliver 60% of UK product...
Internationalisation & the LEP <ul><li>Exports, International Trade & Internationalisation? </li></ul><ul><ul><li>The Worl...
Internationalisation & the LEP <ul><li>The LEP Will Work with Existing Organisations such as UKTI / EEN / Area Partnership...
Internationalisation as a “journey” KCC/BSK-CIC/SOA Development Only 2% of non-exporters say they intend to internationali...
Barriers EXPOSURE ASPIRATION CONTACTS LANGUAGE FINANCE EXPERTISE / SKILLS MANAGEMENT CAPACITY  & CAPABILITY CONFIDENCE IN ...
Demand <ul><li>Self selecting survey of businesses  -  small  sample </li></ul><ul><li>40% export, 60% do not </li></ul><u...
Coast to Capital: Supply side <ul><li>Desk survey of FE, HE and private sector training and support </li></ul><ul><li>Publ...
Actions Underway / Planned: <ul><li>Research – need to know the specifics for our businesses and our area – sectors, barri...
FOREIGN DIRECT INVESTMENT <ul><li>Our 5 areas are active – where can Coast to Capital add value? </li></ul><ul><li>New nat...
International Tourism <ul><li>Visitor economy in Coast to Capital employs 63,000 people and £3.67bn turnover </li></ul><ul...
International Tourism Consultation <ul><li>Connectivity & Gateways – London / Northern France </li></ul><ul><li>Internatio...
Questions for the Forum <ul><li>How can we create more interest and activity in international trade among SMEs? </li></ul>...
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Forum presentation internationalisation v3 final

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Forum presentation internationalisation v3 final

  1. 2. IAIN SHEPHERD INTERNATIONALISATION
  2. 3. Why do we give Internationalisation such priority? <ul><li>Businesses that trade internationally deliver 60% of UK productivity growth. </li></ul><ul><li>We will work to increase the number of these businesses and develop their local supply chains. They will act as the “engine room” for improved business growth and performance across all parts of the economy, and ensure the sustainable growth of our sub-regional economy. </li></ul><ul><li>GOAL: Increase the number of businesses that trade internationally by 4,000 in five years </li></ul>
  3. 4. Internationalisation & the LEP <ul><li>Exports, International Trade & Internationalisation? </li></ul><ul><ul><li>The World is Digitally Enabled: </li></ul></ul><ul><ul><ul><li>E-Commerce </li></ul></ul></ul><ul><ul><ul><li>E-Maintenance </li></ul></ul></ul><ul><ul><ul><li>Additive Engineering </li></ul></ul></ul><ul><ul><li>All give access to Internationalisation </li></ul></ul>
  4. 5. Internationalisation & the LEP <ul><li>The LEP Will Work with Existing Organisations such as UKTI / EEN / Area Partnerships / Chambers & Trade Forums to Maximise: </li></ul><ul><ul><li>Export of goods and services </li></ul></ul><ul><ul><li>E-commerce across national borders </li></ul></ul><ul><ul><li>Networking with businesses and other organisations outside the UK </li></ul></ul><ul><ul><li>Collaborations with non-UK organisations </li></ul></ul><ul><ul><li>Exploiting intellectual property world-wide </li></ul></ul><ul><ul><li>Keeping in touch with customers and suppliers outside the UK </li></ul></ul><ul><ul><li>Exploring ideas and innovation with bodies outside the UK </li></ul></ul><ul><ul><li>International visitors, business tourism and the visitor economy </li></ul></ul><ul><ul><li>Inward Investment & FDI </li></ul></ul>
  5. 6. Internationalisation as a “journey” KCC/BSK-CIC/SOA Development Only 2% of non-exporters say they intend to internationalise in the next 12 months Barclays/Kingston University; Feb. 2011
  6. 7. Barriers EXPOSURE ASPIRATION CONTACTS LANGUAGE FINANCE EXPERTISE / SKILLS MANAGEMENT CAPACITY & CAPABILITY CONFIDENCE IN PRODUCT / SERVICE CONFIDENCE IN SELF INFORMATION MARKET KNOWLEDGE
  7. 8. Demand <ul><li>Self selecting survey of businesses - small sample </li></ul><ul><li>40% export, 60% do not </li></ul><ul><li>34% of non-exporters would be interested/persuadable </li></ul><ul><li>Which equals 16,000 to 20,000 businesses in our target group </li></ul><ul><li>Barriers include - “unsuitable” product / service, contacts, sufficient business in the UK </li></ul><ul><li>Help wanted – finding clients and contacts, financial incentives, training, support for research, trade missions, expert advice </li></ul>
  8. 9. Coast to Capital: Supply side <ul><li>Desk survey of FE, HE and private sector training and support </li></ul><ul><li>Public support services - UKTI, Enterprise Europe Network, Export Credits Guarantee Department </li></ul><ul><li>HE – Undergraduate and Post Graduate courses in international business </li></ul><ul><li>FE – related courses, particularly language, tourism, general management </li></ul><ul><li>Private training providers – general business & management; one local provider offers a course specifically about international trade; national providers (eg Inst.of Export) </li></ul><ul><li>Accountants (49), solicitors (14), language support (80) </li></ul>
  9. 10. Actions Underway / Planned: <ul><li>Research – need to know the specifics for our businesses and our area – sectors, barriers, attitudes, service gaps </li></ul><ul><li>Work with UKTI and EEN; influence shape of new UKTI contract </li></ul><ul><li>Market development: </li></ul><ul><ul><li>Create private sector suppliers group and use the research to stimulate supply </li></ul></ul><ul><ul><li>Stimulate demand side (based on research) </li></ul></ul><ul><li>Link up with Olympics related work – focus on Gatwick Diamond; Croydon (Brazil) </li></ul><ul><li>Include a strong internationalisation support element in our Enterprise Zone variant </li></ul><ul><li>Exploit university international links </li></ul><ul><li>Top 50 approach – find and support the businesses who will generate most trade and jobs fastest </li></ul>
  10. 11. FOREIGN DIRECT INVESTMENT <ul><li>Our 5 areas are active – where can Coast to Capital add value? </li></ul><ul><li>New national Government approach through new UKTI contract - Coast to Capital will have a relationship: </li></ul><ul><ul><li>Create an offer so UKTI have something to market </li></ul></ul><ul><ul><li>Provide a response mechanism for UKTI </li></ul></ul><ul><ul><li>Expose the Offer to Visiting UKTI Officers </li></ul></ul><ul><ul><li>ALL based on what is happening locally </li></ul></ul>
  11. 12. International Tourism <ul><li>Visitor economy in Coast to Capital employs 63,000 people and £3.67bn turnover </li></ul><ul><li>Growing International Tourism, both Leisure & Business </li></ul><ul><li>Gatwick is a Potential Growth Multiplier </li></ul>
  12. 13. International Tourism Consultation <ul><li>Connectivity & Gateways – London / Northern France </li></ul><ul><li>International Conferences </li></ul><ul><li>Educational Tourism & Events </li></ul><ul><li>London 2012 Legacy </li></ul>
  13. 14. Questions for the Forum <ul><li>How can we create more interest and activity in international trade among SMEs? </li></ul><ul><li>What services can we help stimulate – emphasis on private sector solutions? </li></ul><ul><li>Where are the big wins in international trade? </li></ul>

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