Demonstrating the Value ofLibraries in Academe<br />SLA and CO-ASIS&T Program<br />August 3, 2010<br />Lynn Scott Cochrane...
In ancient times monasteries, convents, and royalty preserved and advanced knowledge through their libraries. They also co...
Two Key Components to Success<br />A “seat at the table” for the library in the parent institution<br />Constituent Recogn...
Where on the institution’s organization chart is the chief librarian  and what’s the title (dean/director/university libra...
Negotiate when you’re offered the job<br />Title<br />In academe “Dean” puts you with the deans of the colleges or schools...
Make Your Boss & Colleagues Look Good<br />Do NOT waste their time.<br />Know what they’re interested in and provide infor...
It’s all about marketing and public relations<br />@ your library® Toolkit for Academic and Research Libraries ACRL market...
Marketing Plan<br />Address your various audiences<br />Library<br /><ul><li>librarians, staff, student assistants</li></u...
From Denison’s Library Planning Document<br />Goal 4 :  Increase public awareness of library resources, services and facil...
Obj. 2: Increase public awareness of Denison’s Archives and Special Collections, of the Depository Library Program, of cop...
Obj. 3: Increase public programming in the library.</li></ul>Etc.<br />Marketing Plan<br />
Orientation scavenger hunt/poker run/ etc.<br />Lemonade stand and give-aways @ beginning of school<br />Library Links new...
READ Posters of our faculty & staff<br />Marketing & Public Relations<br />
Display and gift book with book plates to honor the library’s graduating student assistants<br />Marketing & Public Relati...
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Demonstrating the Library's Value to the University

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Presentation by Lynn Scott Cochrane, MSLS, PhD, Director of Libraries for Denison University. Presented at SLA and CO-ASIS&T program on August 3, 2010

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Demonstrating the Library's Value to the University

  1. 1. Demonstrating the Value ofLibraries in Academe<br />SLA and CO-ASIS&T Program<br />August 3, 2010<br />Lynn Scott Cochrane, MSLS, PhD<br />Director of Libraries<br />Denison University<br />Granville, OH<br />
  2. 2. In ancient times monasteries, convents, and royalty preserved and advanced knowledge through their libraries. They also controlled what became “history.”<br />From midieval times colleges and universities have done the same. <br /> Two years after its founding by the Massachusetts Bay Colony, Harvard College received a 1638 bequest of 400 books from minister John Harvard and adopted his name<br />For the past century plus, accreditation agencies have required libraries. <br />Libraries are a Given in Higher Ed, Right?<br />
  3. 3. Two Key Components to Success<br />A “seat at the table” for the library in the parent institution<br />Constituent Recognition & Support<br />Yes, But…Demonstrating Your Value = Better Budgets<br />
  4. 4. Where on the institution’s organization chart is the chief librarian and what’s the title (dean/director/university librarian)?<br />Can you influence/change your position, if needed?<br />Who controls the source of your primary support?<br />Can you influence that source or introduce secondary sources?<br />A Seat at the Table<br />
  5. 5. Negotiate when you’re offered the job<br />Title<br />In academe “Dean” puts you with the deans of the colleges or schools<br />Reporting Line(s)<br />As close to the source of support/$$ as possible<br />Start-up money <br />So you can make visible improvements early on<br />Take advantage of your brief “honeymoon”<br />New positions, facilities, services, or improve standing with peer group<br />A Seat at the Table<br />
  6. 6. Make Your Boss & Colleagues Look Good<br />Do NOT waste their time.<br />Know what they’re interested in and provide information about that topic.<br />Find a way to say “yes” to what they want.<br />Never bring a problem forward that you don’t have at least one solution for.<br />A Seat at the Table<br />
  7. 7. It’s all about marketing and public relations<br />@ your library® Toolkit for Academic and Research Libraries ACRL marketing toolkit<br />Events/Programs<br />Give-aways<br />Publications<br />Awards<br />Advisory groups<br />Press relations - use your institution’s development office <br />Constituent Recognition & Support<br />
  8. 8. Marketing Plan<br />Address your various audiences<br />Library<br /><ul><li>librarians, staff, student assistants</li></ul>Parent institution<br /><ul><li>faculty, students, staff, administrators </li></ul>Library profession<br /><ul><li>consortia, professional associations, professional media </li></ul>Local, state, national, and international niches<br /><ul><li>city/town, county, state, U.S., partners abroad</li></ul>Marketing & Public Relations<br />
  9. 9. From Denison’s Library Planning Document<br />Goal 4 : Increase public awareness of library resources, services and facilities.<br /><ul><li>Obj. 1: Explore and implement outlets for and opportunities to inform our users about the resources and services we offer.
  10. 10. Obj. 2: Increase public awareness of Denison’s Archives and Special Collections, of the Depository Library Program, of copyright issues in an academic setting, and of our space as a university andcommunity resource.
  11. 11. Obj. 3: Increase public programming in the library.</li></ul>Etc.<br />Marketing Plan<br />
  12. 12. Orientation scavenger hunt/poker run/ etc.<br />Lemonade stand and give-aways @ beginning of school<br />Library Links newsletter – 3 times/year<br />http://www.denison.edu/library/library_links.html<br />Banners and sandwich board out front<br />Frequent student recognition<br />Web site<br />When staff vacancies occur, reallocate the position to what users need/want, then TELL THEM. <br />Marketing & Public Relations<br />
  13. 13. READ Posters of our faculty & staff<br />Marketing & Public Relations<br />
  14. 14. Display and gift book with book plates to honor the library’s graduating student assistants<br />Marketing & Public Relations<br />
  15. 15. Library Event Plan 2009/10<br />Welcome Reception<br />Government Documents/Constitution Day<br />Hispanic Heritage Week<br />Banned Books Week<br />Fall Hilltoppers Concert<br />Fall Ladies' Night Out Concert<br />Fall Tehilla Concert<br />End-of-Semester Employee Potluck<br />Martin Luther King, Jr. Reception<br />Edible Books Festival<br />National Library Week<br />Spring Hilltoppers Concert<br />Spring Ladies' Night Out Concert<br />Spring Tehilla Concert<br />Government Documents/Constitution Day Display<br />Consumption Display <br />Black History/Women's History Month Display<br />National Library Week Display <br />Senior Student Employee Books Display<br />Denison Staff Display at Circulation Desk<br />Marketing & Public Relations<br />Whose Birthday Is It?<br />
  16. 16. Demonstrating the value of your library is the responsibility of ALL library staff.<br />THINK about and articulate the value of your library to your organization.<br />Make a PLAN for demonstrating your value.<br />Involve all library staff and your user advocates in the plan.<br />Start in September, 2010 <br />JUST DO IT!<br />Demonstrate the Value of Your Library<br />

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