6 Secrets to an Irresistible Optin

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Six steps to incorporating an irresistible optin form on your website or blog.

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6 Secrets to an Irresistible Optin

  1. 1. Create a List Magnet ThatWill Drive Herds of TrafficTo Your List in 30 Days or Less!
  2. 2. Sample of an Optin Form
  3. 3. Break It On Down – The 6 Steps1. Define your market2. Understand their biggest problem3. Provide solution in your giveaway4. Choose email tool5. Design your optin6. Set up autoresponder series
  4. 4. #1 - Define the Market
  5. 5. #1 - Define the Market• This is the most important step missed by most online marketers. How do you know what to deliver if you don’t know who they are and what they want?
  6. 6. #2 - Identify the Problem• What are the biggest challenges the market experiences?• How much do they care about the problem?• Can you offer a solution in your area of expertise?
  7. 7. #3 - Provide Solution (Giveaway)• Your giveaway should tackle a major problem• It should answer a question your market is asking about• It should be valuable• It’s not about YOU; it’s about THEM
  8. 8. Types of Giveaways?• Special report • Ebook• Audio (MP3 or CD) • Consultation• Webinar • Coupon code• Teleseminar • Newsletter
  9. 9. #4 - Choose Email Provider• Autoresponder-capable• Tracks your list for future segmentation
  10. 10. #5 - Design Your Optin• Clear on the giveaway• Speaks to the WIIFM• Not too invasive• Easy to find• Privacy policy is evident
  11. 11. http://email-marketing-reports.com
  12. 12. Bonus: Where to put the form?• EVERYWHERE – Web page – Facebook – Email sig – And more…
  13. 13. My emailsignatureline…
  14. 14. #6 - Create Autoresponder Series• Outline the “what’s next”• Develop messages and determine frequency• Remember to personalize
  15. 15. 6 Secrets to An Irresistible Optin1. Define your market2. Understand their biggest problem3. Provide solution in your giveaway4. Choose email tool5. Design your optin6. Set up autoresponder series
  16. 16. Questions?• For more online business resources – Website: www.tanyasmithonline.com – Facebook: www.facebook.com/tanyasmithonline – Twitter: @CoachTanya – More social: http://about.me/tanyasmith

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