Transform Your Social Net Worth Part 1


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Leverage Your Marketing and Grow Your Business with Social Media and Social Networking. Learn why you want to get over your resistance and how to make the most of your social media profiles and presence.

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  • Blah, blah, blah.. I don’t have time to get involved with all this stuff. Just another thing to do.
  • By keeping up with what the public is saying, you can respond appropriately or make needed changes if you see a trend.  This component alone has saved several companies from situations that could have been a crisis.  Instead they responded appropriately online and avoided the crisis altogether. If you get on these sites and start to promote yourself strategically you will able to do things that in the past cost thousands of dollars in marketing. Whether you like it or not, people are talking about you and your need to know what they are saying
  • It’s here, it’s big, it’s not going anywhere. In fact it’s getting bigger whether you like it or not. Both my mother and aunts in their 60’s and 70’s have a facebook profile.
  • Social networking is a HUGE communication tool Terrific way for driving traffic to your website. Get the word out to tons of people in an instant. No longer solely about SEO. If that’s all you rely upon you’ll be left behind. .  We have Facebook, LinkedIn, Twitter, blogging, enewsletters, articles and YouTube
  • Social media sites are relationship management and visibility enhancement tools
  • Example – Michelle Silverman All her Contact Information is there Specialization – Real Estate in LaJolla, CA She’s engaging so others are engaging her. She got a client that way, because she was friendly and active. Someone asked to meet with her on Twitter. Case Studies.
  • Kendra Brodin – Joint Venture partner – promoted my event to her list and got a new friend Rachael Jayne – Joint Venture partner promoted my product and in one day got 7 new clients Tuck Self – visibility interviewed on her radio program, Ron Alpert – Real Estate Coach - had clients post success on listings sold – got 2 new clients Joe Disalvo – LinkedIn - research and connect with local ceo’s to sell 401k business to Zappos – Customer Service
  • LinkedIn is an important mention
  • This is where I come in as a Social Media Strategist. Help you think outside the box. Help you stay organized and focused. Help you maximize your effort and minimize your time spent figuring everything out. I’ve spent hundreds if not thousands of hours studying this. If there’s something I don’t know you can count on me to reach out the those in the know and find out. I have 20+ years of training and development experience and am passionate about people leading richly rewarding lives including their businesses. I am excited to align with the passions and great work of people like you.
  • As you listen to what is incorporated in each of the following sessions, choose which week you would want to be in the hot seat, getting one-on-one advice and coaching for growing your social net worth Week 1: Make sure you’re on the right path with the right social media tools and the RIGHT market. Have you taken the time to the right people, and your right offering. Marketing consulting – get clear. Week 2: Listening to your market. Learning about what their needs are. Listen to what’s not being said. Start making yourself known. (support others in your field) Week 3: Contests/Scavenger Hunts/Video Distribution/Guest speaker Week 4: Would you like to know what the set-and-forget strategies are to make your social media time well leveraged? You will have a plan by the end of this session that takes into account your time and resources. Bonus: Major mastermind. You will have a team of people who have worked along side you and are cheering you on. Power of many to promote what you’re up to. Your network works for you.
  • You have a choice. Do it yourself and pull your hair out. Don’t be like my friend Jane (name changed to protect the innocent) – she started updating her status on FB with major sales comments. I was cringing. What if you start implementing and no results or wrong results? Or
  • Tentative Schedule: Thursdays, 1 pm PT, 4 pm ET Every other Thursday starting August 13.
  • Transform Your Social Net Worth Part 1

    1. 1. Using Social Media/Networking to leverage your marketing efforts and grow your business. by Laura Rubinstein, CHt Certified Social Media Marketing Specialist Copyright 2009 Transform Today. All rights reserved.
    2. 2. What is Social Media & Social Networking <ul><li>Social Media are the communication tools that allow you to generate and communicate your message. </li></ul><ul><ul><li>Blogs, Video, Podcasts/Internet Radio Article posting </li></ul></ul><ul><li>Social Networking includes the online community sites where your audience hangs out. </li></ul><ul><ul><li>Facebook, Twitter, LinkedIn, Yelp, FastPitch, Holistic social networks, Self-Growth, Ning </li></ul></ul>Copyright 2009 Transform Today. All rights reserved.
    3. 3. Get Over It! Your Social Net Worth is At Stake <ul><li>Increase your online exposure on multiple platforms. </li></ul><ul><li>Drive traffic to your site. </li></ul><ul><li>Grow your contact list (your potential client base). </li></ul><ul><li>Become known as an expert in your industry, which leads to increased sales, press opportunities, speaking engagements and more! </li></ul><ul><li>You will be able to keep tabs on what the public is saying about your service or product.  </li></ul>Copyright 2009 Transform Today. All rights reserved.
    4. 4. Why Facebook? <ul><li>250 million active members. </li></ul><ul><li>500 million by 2011… or sooner. </li></ul><ul><li>4 th most trafficked website in the world. </li></ul><ul><li>Largest photo-sharing platform. ~ 40M/day. </li></ul><ul><li>Fastest growing demographic = age 30+. Women 55+ </li></ul><ul><li>More degrees, more mature, more money! </li></ul><ul><li>Rigorous Terms of Use. </li></ul>Copyright 2009 Transform Today. All rights reserved.
    5. 5. Why Twitter? <ul><li>Fastest growing social network. </li></ul><ul><li> 1,382% in one year. </li></ul><ul><li>10+ million members. </li></ul><ul><li>Could reach 100M in 2009 if growth holds. </li></ul><ul><li>Largest age group = 35-49 </li></ul><ul><li>Companies and CEOs are taking on Twitter </li></ul>Copyright 2009 Transform Today. All rights reserved.
    6. 6. Keys to Marketing <ul><li>Building relationships and being visible </li></ul><ul><li>Listening to what your market needs </li></ul><ul><li>Identify their problems and communicating solutions </li></ul>Copyright 2009 Transform Today. All rights reserved.
    7. 7. Build Relationships <ul><li>Branding helps – You know exactly what Michelle Does by </li></ul><ul><ul><li>Elements in her background </li></ul></ul><ul><ul><li>Twitter ID = @MichelleRealtor </li></ul></ul><ul><li>She engages in conversations </li></ul><ul><li>She promotes others </li></ul><ul><li>She provides value – let’s you know what’s going on in the area. </li></ul><ul><li>She does this regularly </li></ul>Copyright 2009 Transform Today. All rights reserved. Copyright 2009 Transform Today. All rights reserved.
    8. 8. Be active with Social Media if… <ul><li>Your target market shows up there. </li></ul><ul><ul><li>They are excited about it.  They LOVE it! </li></ul></ul><ul><li>You want access to an abundance of information about your target market </li></ul><ul><ul><li>Demographics, preferences. </li></ul></ul><ul><ul><li>Spot trends before they happen. </li></ul></ul><ul><ul><li>Find problems and create a solution. </li></ul></ul><ul><ul><li>Be first to market. </li></ul></ul><ul><li>You want a Captive audience. </li></ul><ul><ul><li>Average session time on Facebook: 20 minutes! </li></ul></ul><ul><li>You’d like to leverage your time and resources. </li></ul><ul><li>You want to reach a wider, international audience. </li></ul><ul><li>You like free viral marketing source! </li></ul><ul><li>You want to make more money! </li></ul>Copyright 2009 Transform Today. All rights reserved.
    9. 9. Success Happens <ul><li>By building RELATIONSHIPS </li></ul><ul><li>Growing your network can lead to business opportunities. </li></ul><ul><ul><li>Find potential clients: sell properties, books, coaching, services, etc. </li></ul></ul><ul><ul><li>Find the right people </li></ul></ul><ul><ul><li>Find Joint Venture opportunities </li></ul></ul><ul><ul><li>Meet new clients </li></ul></ul><ul><ul><li>Customer Service </li></ul></ul><ul><ul><li>Group Engagement </li></ul></ul><ul><ul><li>New Real Time Services Offered </li></ul></ul>Copyright 2009 Transform Today. All rights reserved.
    10. 10. Where to Start <ul><li>Build your FaceBook profile </li></ul><ul><li>Create a Facebook Fan Page </li></ul><ul><li>Set up a Twitter account </li></ul><ul><li>Start growing your friends, fans and followers. </li></ul><ul><li>Update your status 3 times/day </li></ul>Copyright 2009 Transform Today. All rights reserved.
    11. 11. Status Updates – What do I say? <ul><li>Add value </li></ul><ul><ul><li>Let people know about the resources you use, are excited about and have that they would like </li></ul></ul><ul><ul><li>Example: </li></ul></ul><ul><ul><ul><li>Local restaurant suggestions – if you’re building a local presence </li></ul></ul></ul><ul><ul><ul><li>Links to articles that you’ve found interesting </li></ul></ul></ul><ul><li>Build relationships </li></ul>Copyright 2009 Transform Today. All rights reserved.
    12. 12. Leverage Your Time & Resources <ul><li>Tools can make working with Social Media much easier and take less time. </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Fan Box on your blog </li></ul>Copyright 2009 Transform Today. All rights reserved.
    13. 13. Focused Out of the Box Strategy <ul><li>Research & choose the appropriate social media sites </li></ul><ul><li>Build your communities (on each site) </li></ul><ul><li>Listen to your market </li></ul><ul><li>Plan your Content </li></ul><ul><li>Schedule your Activity – be present </li></ul><ul><li>Reach out and build relationships </li></ul><ul><li>Let your network WORK for you </li></ul>Copyright 2009 Transform Today. All rights reserved.
    14. 14. Transform Your Social Net Worth 4 Week Intensive <ul><li>Week 1 : Select the RIGHT Social Media Sites and Expand Your Communities (targeting your market) </li></ul><ul><li>Week 2 : How to Listen and Raise Your Visibility </li></ul><ul><li>Week 3 : Get Creative, Have Fun and Contribute to your Communities (group mind meld) </li></ul><ul><li>Week 4 : Plan Your Implementation, Set Up Tools/Systems to Leverage Your Time </li></ul><ul><li>BONUS Session : Reach Out. Build relationships with strategic partners. Let your Network WORK for You. </li></ul>Copyright 2009 Transform Today. All rights reserved.
    15. 15. Transform Your Social Net Worth 4 Week Intensive <ul><li>4, 90 minute focused webinar sessions </li></ul><ul><li>Focused Topic </li></ul><ul><li>2 Hot seats (20 minutes each) </li></ul><ul><li>Action Guide for each session. </li></ul><ul><li>Study Buddy </li></ul><ul><li>Recordings </li></ul><ul><li>Bonus 90 minute session </li></ul><ul><li>Private Networking Site for Members </li></ul>Copyright 2009 Transform Today. All rights reserved.
    16. 16. Do It Yourself - Pitfalls <ul><li>Spend hours getting up on the learning curve. </li></ul><ul><li>What if the strategy you implement is the wrong one? Wasting more precious time. </li></ul><ul><li>Must stay up to date on the changes in evolving rules in the social media industry. </li></ul>Copyright 2009 Transform Today. All rights reserved.
    17. 17. Transform Your Social Net Worth 4 Week Intensive <ul><li>$697 Value </li></ul><ul><li>Money Back Guarantee </li></ul><ul><li>Summer Special Pricing… </li></ul>Copyright 2009 Transform Today. All rights reserved.
    18. 18. Transform Your Social Net Worth 4 Week Intensive Copyright 2009 Transform Today. All rights reserved.