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Social media for organizational development professionals
 

Social media for organizational development professionals

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OD Consultants are getting into social media just like CEO's who are starting to realize the value of a social media presence is greater than the risks.

OD Consultants are getting into social media just like CEO's who are starting to realize the value of a social media presence is greater than the risks.

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  • Let me check in…I have a request that you be frank, open and honest with me.It’s the only way I can help you.You don’t need to be polite.
  • Are you kidding? What decade are you living in. Are you 2010?We live in a social worldMust be there to be credible – just like in 2000 you had to have a website or people wondered about the credibility.You need to be on at least LinkedIn and Facebook. Best to also include twitter and have a blog.Great way to stay “Relevant” and current in your industry with your brandFabulous tool for reaching millions of people. You used pay hundreds and thousands of dollars in advertising that hardly worked for small businesses. Now the individual is in control and wants to be connected with personally this is the new mass media forum
  • Their organizations have robust social media, but you don’t.Social media is about listening to your clients
  • http://www.mbodlg.org/
  • Carter McNamarahttp://www.managementhelp.org/The young ones are cominghttp://www.mightyrasing.com/start-here/
  • @JackieLauerAxleTreeConsutling.comBlog with current articlesCurrent layoutLinks to social media sitesEmbedded tweets
  • Gary Lockwoodhttp://www.bizsuccess.com/http://twitter.com/BizSuccessInc (posts directly from linkedin)Vistage Chair person
  • LinkedInBook listsResumeBlog – Slideshare
  • Twitter is the new CNN.Simply feeding their blog into twitter. News
  • Collaboration platformsCrowdsourced ContentBlogsMicroMediaSocial BookmarksPicturesLivecasting, video and audioWiki’sMusicEventsDocuments and ContentCustomer ServiceVideo (sharing)LocationReviews and RatingsInternet and Curated NetworksSocial NetworksForumsSMS – MobileTwitter – micromedia Twitter Ecosystems

Social media for organizational development professionals Social media for organizational development professionals Presentation Transcript

  • Social Media for Organizational Development Professionals
    with Laura Rubinstein, CHtSocial Media Marketing Strategist
    www.TransformYourSocialNetWorth.comfacebook.com/CoachLauraR
    Copyright 2010 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • Agenda
    Why bother with social media?
    Specific Examples of other OD firms are using social media
    How do OD training and consulting firms get business using social networking
    What are the essential tasks to commit to time and energy, to get business on social media
    Copyright 2010 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • Where are you at?
    • My LinkedIn profile is 100% complete
    • I have received recommendations on LinkedIn
    • I have participated in a LinkedIn Group
    • I have a Twitter account
    • I have a facebook business page (in addition to my personal profile)
    • I have met new people/colleagues on social media
    • I know how to post an update to LinkedIn, Twitter and/or Facebook
    • I use social media as a valuable resource professionally.
    Copyright 2010 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • Let’s check in. Do you believe…
    Social media is basically for people who have lots of time to spend reading things about others personal lives
    Social media marketing is best for people targeting average consumers or entrepreneurs
    Social networking only works for salesy type people
    Social networking is irrelevant to CEO’s and serious corporate players
    Copyright 2010 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • Why Bother With Social Media?
    • Credible businesses have a facebook page and twitter account
    Take what you know about the world today and then ask yourself, can a CEO remain relevant if they're not versed in the new language of the people they serve?
    • If you’re on social media you can easily stay “in the know” about your industry and your brand
    • ACCESS!
    Copyright 2010 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • Social Media & Social Networking Means Different Things to Different People
    Tools to get the word out about your level of expertise, experience, background and uniqueness
    Would you like Fortune Magazine to do a story on you?
    Ways to serve your clients at a higher level
    Build your credibility
    Improve visibility
    Connect with other professionals who may refer business to you
    Make connections with key corporate leaders
  • Massachusetts Bay Organizational Development Group Uses Social Media
    Twitter feed on right
    Group on LinkedIn
    Opt-in
    Copyright 2010 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • Your Competition is More Visible
  • Does your website look 2010?
  • “Twitter is the new CNN”
    Want to be found…. Post to twitter (via LinkedIn)
    Every tweet is indexed by Google
    Engage with your industry and target industry
    Use keywords
    Set up a blog
    Copyright 2010 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  •   
    Had a great discussion this week with a CEO about restructuring the sales team to minimize non-selling (very expensive) tasks.
    Tweet and Be SEEN as the Resource
    you ARE
    Jason Fried has an interesting article in Inc Magazine about how CEOs manage conflict in the workplace. http://www.inc.com/magazine/20100701/managing-conflict.html
  • Participate in the Conversation
  • Is your power resume on LinkedIn?
  • Essential Social Media Tasks
    100% complete your LinkedIn profile
    Set up a blog
    Import your blog to LinkedIn, Twitter and Facebook
    Add a presentation to slideshare/LinkedIn
    Make connections with colleagues and industry leaders on LinkedIn
  • Want this presentation?
    Connect with me on LinkedIn
    http://linkedin.com/in/laurarubinstein
    Stay in touch – Complimentary ConsultationLaura@TransformToday.com619-293-3353
    More ideas for your social media:www.TransformYourSocialNetWorth.com
    Copyright 2010 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com