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Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
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Social Media For Business

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  • 1. Social Media for Business Growth
    with Coach Laura Rubinstein, CHt
    www.TransformYourSocialNetWorth.com
    http://twitter.com/CoachLaura
    http://facebook.com/CoachLauraR
    http://linkedin/in/LauraRubinstein
    http://youtube/LauraOnSocialMedia
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 2. Social Media in the 2nd Decade
    • Why bother with social media
    • 3. How to grow a positive reputation online
    • 4. Creative ways businesses are successfully promoting their brands
    • 5. 3 biggest mistakes business owners make on social media
    • 6. Find out how you can save time while growing your visibility
    Copyright 2011Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 7. Why Bother With Social Media?
    • Credible businesses have a facebook page and twitter account
    • 8. If you’re on social media you can easily stay “in the know” about your industry and your brand
    • 9. ACCESS!
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 10. Social Media Landscape is Growing
    600 million users on Facebookhttp://www.checkfacebook.com/
    190 million users on Twitter
    70 million users on LinkedIn
    YouTube exceeds 2 billion views per DAY
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 11. The Conversation Prism by Brian Solis
  • 12. What’s Happening As a Result
    • Millions of videos are watched on mobile phones. Mobile marketing will be soaring.
    • 13. YouTube is the #2 search engine. Easier to be found.
    • 14. Turn dissatisfied customers around with Twitter. Monitor your brand and deliver outstanding customer service.
    • 15. Comcast
    • 16. Southwest Airlines
    • 17. Dell brought in $3 million dollars from Tweets driving customers to their site with coupons and special offers
    • 18. Average LinkedIn user has a household income of $109k
    Copyright 2011 Transform Today.
    All rights reserved. www.TransformYourSocialNetWorth.com
  • 19. What’s the return on social media effort? 2010 Survey says…
    Source: http://www.whitepapersource.com/socialmediamarketing/report/
    by Michael Stelzner
  • 20. Generate Positive Sentiment
    • FREE Tools to Measure and Track Sentiment
    • 21. Set up Google Alerts (your name, your industry)
    • 22. http://alertsgrader.com/
    • 23. http://twittersentiment.appspot.com
    • 24. http://twitter.search.com
    • 25. http://socialmention.com
    • 26. Raise Your Sentiment
    Look up your brand
    Look up your keywords
    Respond to people and help them out
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 27. Creative Brand Building on Social Media
    • KogiBBQ – Los Angeles based mobile food truck. Grew Twitter following to 52,000 by posting their location and ran a t-shirt design contest on their blog.
    • 28. Now they are at 73,000 followers
  • Bring Your Brand To LifeConnect Your Website to Social Media
  • 29. Taking To Go Orders on Twitter
    Copyright 2010 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 30. Run a Sweepstakes
    Win a cake
    Ran for 1 week
    Grew BUZZ
    Grew their fans
    Grew their email list
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 31. Create an Event
    CruiseSource.com – won the Shorty Awards in 2009, created a cruise for social media people, mentioned on CNN and WSJ.
    Already talking about the cruise for 2010 in December – growing a buzz.
  • 32. Online Promotions that Drive Business Local
    Announce on social media and your blog
    Get RT big time (especially when you use a coupon site like
    GroupOn
    MerchantCircle
  • 33. Social Media ROI
    Build a following and
    engage.
  • 34. Customer Retention -Vitacost
    Offer coupons exclusive to social media.
    Interact and engage your customers
  • 35. Get to know the stylists
    Book online (share their appointment)
    Blog with beauty tips. (below)
    Like their facebook page from the website
    Converse with the stylists (twitter, follow their blogs)
    Connections -
    75% of Emerson Salon’s business comes from FB, twitter and their blog.
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 36. Wine Library – Gary Vaynerchuck
    Do what makes you happy.
    Do what you love.
    Be yourself
    Work hard
    Pump out good stuff
    WineLibraryTV.com
    VIDEOS
  • 37. Time Saving Tips
    Designate a time to check your sites
    Schedule content rich, value added posts for the week.
    Use a site like Hootsuite.com to schedule these updates to all your sites.
    Tip: Don’t make every site have the same update all the time.
    Use GoogleAlerts to search for content.
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 38. Things you can do NOW
    “Listen” & Give
    Watch who’s doing what
    Notice what you like and don’t like – keep notes
    Be a Giver – free downloadable hypnosis session, report
    Start building your visibility
    Use facebook’s search engine to find people/pages/groups
    Friend and/or fan key industry influencers on facebook and follow them on twitter
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 39. 3 Biggest Mistakes Business Owners Make on Social Media
    They worry about how much time it will take.
    They don’t invest in a professional presence.
    Have no strategy for developing relationships, trust, credibility and ultimately a community of raving fans. Instead they try to randomly SELL and fail.
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 40. How Will You Launch Your Social Media Success
    Create an objective
    Create a strategy to engage your target audience and deliver your objectives
    Choose the social media sites (and technologies) that are right for you
    Develop a professional presence on your accounts
    Integrate with your website/blog
    Implement strategies to engage & deliver
    Let your network WORK for you
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 41. Transform Your Social Net Worth
    Optimize your social media sites
    Learn new time saving technologies
    Get involved in the right conversations
    Build Radical Strategic Visibility
    Build relationships with key influencers and find opportunities
    Create a customized strategy
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 42. Do It Yourself - Pitfalls
    Spend hours getting up on the learning curve.
    What if the strategy you implement is the wrong one? Wasting more precious time.
    Must stay up to date on the changes in evolving rules in the social media industry.
    Copyright 2011Transform Today. All rights reserved. www.TransformToday.com
  • 43. But I don’t want to do it?
    Delegate
    Have a member of your staff do it
    Get them trained
    Outsource
    OR Get left behind
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 44. Stay Up To Date
    Ask Me Questions Online:
    http://facebook.com/CoachLauraR
    http://twitter.com/CoachLaura
    http://Linkedin/in/LauraRubinstein
    Learn: wwwTransformYourSocialNetWorth.com
    Laura@TransformToday.com
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 45. Transform Your Social Net Worth Intensive5 weeks to launch your social media success
    • Session 1: Translate your brand effectively into social media and select the RIGHT Social Media Sites. Plan Your Fan Page. Start reaching out more.
    • 46. Session 2: Get set up RIGHT on Facebook. Map out your visibility strategy and build credibility.
    • 47. Session 3: Optimize LinkedIn. Grow your network. Create a buzz via creative ways of contributing to your friends, fans, followers and contacts..
    • 48. Session 4: How to Grow your Twitter Community. Set the proper systems and tools to leverage your time.
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 49. Session 5: 90-Minute MASTER CLASS:
    • Put it all together with a strategic time leveraging plan.
    • 50. Harnessing the value of YouTube and Blogs.
    • 51. Work with strategic partners to promote each other.
    • 52. Personalized attention – ask your questions and get specific instruction
    • 53. Let the magic of your network WORK For You.
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 54. TYSNW Intensive Includes
    Five 90 minute focused webinar sessions
    Your business Hot Seated multiple times
    Private Site for Members –ask ALL your questions
    Action Guide for each session.
    Study Buddy
    Video Recordings of all sessions
    Master Class – Network works for you
    Optimizing Your Fan Page video
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 55. Transform Your Social Net Worth 5 Week Intensive
    $697 Value
    Money Back Guarantee
    After completing all classes and all homework, if you don’t feel you got the value
    Classes held Wednesdays at 1 pm Pacific/ 4 pm Eastern
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 56. Transform Your Social Net WorthInvest In Your Success
    Register at:
    • www.TransformYourSocialNetWorth.com
    Dates: REPLAY attendance availableWednesdays, March 301 pm – 2:30 pm Pacific
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com
  • 58. If you’re ready to launch…
    BONUSES
    • Fan Page Success Secrets training.
    • 59. Get Started Right Video & Action Guide
    • 60. 30 minute consultation with me ($150 value)
    • 61. First 5 people receive $50 off Coupon LAUNCH50That’s only $347 for entire 5 week package.
    • 62. TODAY ONLY: Get a 30 minute one-on-one consult with registration
    • 63. Share & Earn – Become An Affiliate
    www.TransformTodayAffiliate.com
    Copyright 2011 Transform Today. All rights reserved. www.TransformYourSocialNetWorth.com

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