Apple StorySaturday, March 10, 2012
Agenda                           Introduction                           Steve Jobs speaks out                           Ap...
Introduction                           Steve Jobs speaks out                           Apple Store Success                ...
3Saturday, March 10, 2012
1984Saturday, March 10, 2012
2001Saturday, March 10, 2012
2007Saturday, March 10, 2012
What’s next?Saturday, March 10, 2012
“But the best way                           to predict the future is                                to invent it. "Saturda...
$ Revenue BillionSaturday, March 10, 2012
$ Revenue Billion                           Q2-2007                                                Q2-2008Saturday, March ...
$ Revenue Billion                            5.26                           Q2-2007                                       ...
$ Revenue Billion                                                   7.51                            5.26                  ...
+44%Saturday, March 10, 2012
$ Profit BillionSaturday, March 10, 2012
$ Profit Billion                           Q2-2007                                         Q2-2008Saturday, March 10, 2012
$ Profit Billion                            1.05                           Q2-2007                                         ...
$ Profit Billion                            1.05                                            0.77                           ...
+33%Saturday, March 10, 2012
Saturday, March 10, 2012
“Id shut it down and give the money                                 back to the shareholders."                            ...
"Were coming after you, youre in our sights."                                 Steve Jobs - November 10, 1997Saturday, Marc...
Jan 3, 2006 Market value $ BillionSaturday, March 10, 2012
Jan 3, 2006 Market value $ Billion                               Apple                                           DellSatur...
Jan 3, 2006 Market value $ Billion                               72.13                               Apple                ...
Jan 3, 2006 Market value $ Billion                                           71.97                               72.13    ...
May 2, 2008 Market value $ BillionSaturday, March 10, 2012
May 2, 2008 Market value $ Billion                               Apple                                           DellSatur...
May 2, 2008 Market value $ Billion                              159.00                               Apple                ...
May 2, 2008 Market value $ Billion                              159.00                                          39.00     ...
Introduction                           Steve Jobs speaks out                           Apple Store Success                ...
Steve Jobs speaks outSaturday, March 10, 2012
The birth of the iPhoneSaturday, March 10, 2012
Saturday, March 10, 2012
Let’s make a great phone that we fall    in love withSaturday, March 10, 2012
The smartest software guys said                                   “Yes, we can!”Saturday, March 10, 2012
What drives Apple employeesSaturday, March 10, 2012
We do what we are doing best and we love it.Saturday, March 10, 2012
Why people want to work at AppleSaturday, March 10, 2012
Under one roofSaturday, March 10, 2012
Steve Jobs                           management styleSaturday, March 10, 2012
Connect 100 peopleSaturday, March 10, 2012
Finding talentsSaturday, March 10, 2012
“Are you going to fall in          love with Apple?”Saturday, March 10, 2012
Marathon meeting Monday AMSaturday, March 10, 2012
dealing with roadblocksSaturday, March 10, 2012
Make it easy                           for switcher.Saturday, March 10, 2012
Introduction                           Steve Jobs speaks out                           Apple Store Success                ...
In the year 2000Steve worried about distribution.Saturday, March 10, 2012
Apple store is the solution.Saturday, March 10, 2012
Who is the best in retail?Saturday, March 10, 2012
Mickey Drexler                former CEO GapSaturday, March 10, 2012
Ron Johnson                           former VP TargetSaturday, March 10, 2012
20 prototype storesSaturday, March 10, 2012
Designed based on product category                           by how company organized internallySaturday, March 10, 2012
Redesigned                                 1/4 products                           the rest around interestsSaturday, March...
Ask customers                             16 out of 18                           Best experience...Saturday, March 10, 2012
Saturday, March 10, 2012
Saturday, March 10, 2012
Instead of dispensing alcohol,      we dispense advice.Saturday, March 10, 2012
First 2 stores                           VA and CA                           May 19, 2001Saturday, March 10, 2012
Saturday, March 10, 2012
Saturday, March 10, 2012
Saturday, March 10, 2012
Saturday, March 10, 2012
Saturday, March 10, 2012
Saturday, March 10, 2012
Saturday, March 10, 2012
Saturday, March 10, 2012
Introduction                           Steve Jobs speaks out                           Apple Store Success                ...
Saturday, March 10, 2012
Self educatedSaturday, March 10, 2012
CuriositySaturday, March 10, 2012
InnovateSaturday, March 10, 2012
Passion for excellenceSaturday, March 10, 2012
Invest in R&D     even during the bad timeSaturday, March 10, 2012
Tie in with HollywoodSaturday, March 10, 2012
Saturday, March 10, 2012
Saturday, March 10, 2012
Saturday, March 10, 2012
Learn from mistakesSaturday, March 10, 2012
Introduction                           Steve Jobs speaks out                           Apple Store Success                ...
Great communicatorSaturday, March 10, 2012
RehearsalSaturday, March 10, 2012
A great                   story-tellerSaturday, March 10, 2012
Apple StorySaturday, March 10, 2012
http://money.cnn.com/galleries/2007/fortune/0703/gallery.apple_store.fortune/6.html                           http://money...
Saturday, March 10, 2012
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Apple story

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http://money.cnn.com/galleries/2007/fortune/0703/gallery.apple_store.fortune/6.html


http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/


The Apple Way

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Apple story

  1. 1. Apple StorySaturday, March 10, 2012
  2. 2. Agenda Introduction Steve Jobs speaks out Apple Store Success The Apple way And some more...Saturday, March 10, 2012
  3. 3. Introduction Steve Jobs speaks out Apple Store Success The Apple way And some more...Saturday, March 10, 2012
  4. 4. 3Saturday, March 10, 2012
  5. 5. 1984Saturday, March 10, 2012
  6. 6. 2001Saturday, March 10, 2012
  7. 7. 2007Saturday, March 10, 2012
  8. 8. What’s next?Saturday, March 10, 2012
  9. 9. “But the best way to predict the future is to invent it. "Saturday, March 10, 2012
  10. 10. $ Revenue BillionSaturday, March 10, 2012
  11. 11. $ Revenue Billion Q2-2007 Q2-2008Saturday, March 10, 2012
  12. 12. $ Revenue Billion 5.26 Q2-2007 Q2-2008Saturday, March 10, 2012
  13. 13. $ Revenue Billion 7.51 5.26 Q2-2007 Q2-2008Saturday, March 10, 2012
  14. 14. +44%Saturday, March 10, 2012
  15. 15. $ Profit BillionSaturday, March 10, 2012
  16. 16. $ Profit Billion Q2-2007 Q2-2008Saturday, March 10, 2012
  17. 17. $ Profit Billion 1.05 Q2-2007 Q2-2008Saturday, March 10, 2012
  18. 18. $ Profit Billion 1.05 0.77 Q2-2007 Q2-2008Saturday, March 10, 2012
  19. 19. +33%Saturday, March 10, 2012
  20. 20. Saturday, March 10, 2012
  21. 21. “Id shut it down and give the money back to the shareholders." Michael Dell - October 6, 1997Saturday, March 10, 2012
  22. 22. "Were coming after you, youre in our sights." Steve Jobs - November 10, 1997Saturday, March 10, 2012
  23. 23. Jan 3, 2006 Market value $ BillionSaturday, March 10, 2012
  24. 24. Jan 3, 2006 Market value $ Billion Apple DellSaturday, March 10, 2012
  25. 25. Jan 3, 2006 Market value $ Billion 72.13 Apple DellSaturday, March 10, 2012
  26. 26. Jan 3, 2006 Market value $ Billion 71.97 72.13 Apple DellSaturday, March 10, 2012
  27. 27. May 2, 2008 Market value $ BillionSaturday, March 10, 2012
  28. 28. May 2, 2008 Market value $ Billion Apple DellSaturday, March 10, 2012
  29. 29. May 2, 2008 Market value $ Billion 159.00 Apple DellSaturday, March 10, 2012
  30. 30. May 2, 2008 Market value $ Billion 159.00 39.00 Apple DellSaturday, March 10, 2012
  31. 31. Introduction Steve Jobs speaks out Apple Store Success The Apple way And some more...Saturday, March 10, 2012
  32. 32. Steve Jobs speaks outSaturday, March 10, 2012
  33. 33. The birth of the iPhoneSaturday, March 10, 2012
  34. 34. Saturday, March 10, 2012
  35. 35. Let’s make a great phone that we fall in love withSaturday, March 10, 2012
  36. 36. The smartest software guys said “Yes, we can!”Saturday, March 10, 2012
  37. 37. What drives Apple employeesSaturday, March 10, 2012
  38. 38. We do what we are doing best and we love it.Saturday, March 10, 2012
  39. 39. Why people want to work at AppleSaturday, March 10, 2012
  40. 40. Under one roofSaturday, March 10, 2012
  41. 41. Steve Jobs management styleSaturday, March 10, 2012
  42. 42. Connect 100 peopleSaturday, March 10, 2012
  43. 43. Finding talentsSaturday, March 10, 2012
  44. 44. “Are you going to fall in love with Apple?”Saturday, March 10, 2012
  45. 45. Marathon meeting Monday AMSaturday, March 10, 2012
  46. 46. dealing with roadblocksSaturday, March 10, 2012
  47. 47. Make it easy for switcher.Saturday, March 10, 2012
  48. 48. Introduction Steve Jobs speaks out Apple Store Success The Apple way And some more...Saturday, March 10, 2012
  49. 49. In the year 2000Steve worried about distribution.Saturday, March 10, 2012
  50. 50. Apple store is the solution.Saturday, March 10, 2012
  51. 51. Who is the best in retail?Saturday, March 10, 2012
  52. 52. Mickey Drexler former CEO GapSaturday, March 10, 2012
  53. 53. Ron Johnson former VP TargetSaturday, March 10, 2012
  54. 54. 20 prototype storesSaturday, March 10, 2012
  55. 55. Designed based on product category by how company organized internallySaturday, March 10, 2012
  56. 56. Redesigned 1/4 products the rest around interestsSaturday, March 10, 2012
  57. 57. Ask customers 16 out of 18 Best experience...Saturday, March 10, 2012
  58. 58. Saturday, March 10, 2012
  59. 59. Saturday, March 10, 2012
  60. 60. Instead of dispensing alcohol, we dispense advice.Saturday, March 10, 2012
  61. 61. First 2 stores VA and CA May 19, 2001Saturday, March 10, 2012
  62. 62. Saturday, March 10, 2012
  63. 63. Saturday, March 10, 2012
  64. 64. Saturday, March 10, 2012
  65. 65. Saturday, March 10, 2012
  66. 66. Saturday, March 10, 2012
  67. 67. Saturday, March 10, 2012
  68. 68. Saturday, March 10, 2012
  69. 69. Saturday, March 10, 2012
  70. 70. Introduction Steve Jobs speaks out Apple Store Success The Apple way And some more...Saturday, March 10, 2012
  71. 71. Saturday, March 10, 2012
  72. 72. Self educatedSaturday, March 10, 2012
  73. 73. CuriositySaturday, March 10, 2012
  74. 74. InnovateSaturday, March 10, 2012
  75. 75. Passion for excellenceSaturday, March 10, 2012
  76. 76. Invest in R&D even during the bad timeSaturday, March 10, 2012
  77. 77. Tie in with HollywoodSaturday, March 10, 2012
  78. 78. Saturday, March 10, 2012
  79. 79. Saturday, March 10, 2012
  80. 80. Saturday, March 10, 2012
  81. 81. Learn from mistakesSaturday, March 10, 2012
  82. 82. Introduction Steve Jobs speaks out Apple Store Success The Apple way And some more...Saturday, March 10, 2012
  83. 83. Great communicatorSaturday, March 10, 2012
  84. 84. RehearsalSaturday, March 10, 2012
  85. 85. A great story-tellerSaturday, March 10, 2012
  86. 86. Apple StorySaturday, March 10, 2012
  87. 87. http://money.cnn.com/galleries/2007/fortune/0703/gallery.apple_store.fortune/6.html http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/ The Apple WaySaturday, March 10, 2012
  88. 88. Saturday, March 10, 2012
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