LESSON OVERVIEW• In this lesson, we will: • Investigate different logo types and their purpose. • Collect various logos and analyze their effectiveness. • Create a logo based on them.
GUIDING QUESTIONS• What is a logo?• Why would a company want to create a logo?
REFERENCE WEB SITES• What is a logo on Visual Literacy• Presenting Effective Web Graphics
LESSON REVIEW• During this lesson • We discussed different types of logos and their use, and we created a logo. • A logo is a trademark, text, or symbol that represents a company, organization, or individual. • A logo represents the company’s message or purpose.