Social Media and Third-Party
Sites: How to Create a
Strategy to Take
Advantage of Them
CASE Communications, Marketing, &
Technology Conference
April 2009

Social Media and Third-Party Sites:
How to Create a Strategy to Take
Advantage of Them

Social Media Strategy Plan
“This plan will include a
social media overview and
go further into outlining
the steps necessary for
implementation. This plan
is an extensive project that
includes site visits and is
for the school that’s ready
to jump in to social media.”
Webinars
“Developing an Effective Social Media
Strategy for Student Recruiting”

Today
Three Simple First Steps
• People
• Gettysburg.edu
• Education
Gettysburg Examples
• Presidential Announcement
• Class of 2013 - Admissions

The People People Around the Table
RIGHT Around the Table
Senior Leadership Team
Enrollment
Development
Communications

Education
• Senior Leadership
– President’s Council summer web meeting
• EES Division
– Content Team
(Web Communications/Admissions/PR)
– Administrators
• Web Task Force
– Retreat
– Follow up discussions

Rolling out a new president at
Gettysburg College
• Planning (be strategic, be focused, be
everywhere)
• Timing
• Collaboration
• Trust

Planning:
strategic
and
tactical

Text Message campaign
• Fall 2008: Started
planning
• Jan 15, 2009
Advertised in Alumni
Magazine
• Feb 1 , 2009
Advertised in Alumni
and Parent E-
newsletter

E-communication

Video and YouTube

On the web
www.gettysburg.edu/riggs

• Be Consistent
• Be Creative
• Be Courageous
(have fun!)

Questions
Paul Redfern
Director of Web Communications &
Electronic Media
predfern@gettysburg.edu @coachfern
http://highedwebmarketing.wordpress.com