How to Build, Maintain, and Assess an Institutional Web Strategy
by Paul Redfern, Executive Director of Communications & Marketing at Gettysburg College on Mar 24, 2009
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CASE District II Conference...
CASE District II Conference
Monday March 23, 2009
In December, 2004, Gettysburg College’s president directed Information Technology and the Enrollment Division to collaboratively redesign the website. If the web is truly a reflection of who we are and who we want to be, an institutional unified web strategy is critical to all institutions. The project is a model of cooperation across divisions to maximize budget impact and broad based acceptance. The session includes key players in this cooperative strategy
and will review the strategy and decisions, their outcome and evaluation of their success, as well as future plans.
Barbara Fritze, Vice President of Enrollment and Educational Services
Paul Redfern, Director of Web Communications and Electronic Media
Rodney Tosten, Vice President for Information Technology
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