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Sell, Design, Build: The Power of Rapid Prototyping
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Sell, Design, Build: The Power of Rapid Prototyping

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When you have an idea that you want to make real, there are many ways to go about it that can be summed up in two alternatives: you can study it to death, or try something out and see if it works. The …

When you have an idea that you want to make real, there are many ways to go about it that can be summed up in two alternatives: you can study it to death, or try something out and see if it works. The first one drains your time, money and energy, the second builds momentum that leads to more time, money and energy. Ideas have very short half-lives if you don't do anything with them. Get out of "analysis paralysis" by adopting an attitude of rapid prototyping, as a first step to get the idea out of the head to the real world.

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  • 1. Sell, Design, Build: The Power of Rapid Prototyping Coach Davender Gupta The Visioneering Institute 29 November 2005 www.visioneering-institute.com www.davender.com/toolkit/prototype www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 2. Outline • What is “Rapid Prototyping”? • The “War Cry” of RP • Why RP? • Sell, Design, Build • The RP Way of Life www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 3. What is “Rapid Prototyping”? • A philosophy of product or offer creation that focuses on blending the wants and readiness of the client with the passion and desires of the provider. Wants Passion and Rapid prototyping target and needs desires of client of the provider resources, ways and means www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 4. The War Cry of RP FIRE, AIM, FIRE! The only offers worth making are those in which clients are willing to invest their time, money and energy. www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 5. Why RP? • To create products and services that people want. • To get paid to create products and services • To make sure that you will make a profit on your offer! Condo, home and office builders do not break ground until most or all of the units are sold or leased. Aircraft manufacturers do not start a production run until they have a minimum number of orders. Why should you break ground on your product before you have guaranteed buyers? www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 6. Sell, Design, Build • Although for many, the building of the product or service is the most “fun”… • Your product is just a “hobby” until someone buys it! • Too much time and resources are wasted designing products in a vacuum • Sell, Design, Build is an approach to first finding people to “co-create” your product with, so it is the right fit for this and future clients! www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 7. Sell • What do you want to do? • What do people want? • What is the link between what you want to do and what people want? Passion and Wants desires and of the needs provider of client TARGET resources, ways and means at your disposal www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 8. Sell (2) • Avoid the pitfalls: No means (overpromising) No passion If it is something that you want to do No demand and what people want but you don’t have the means to deliver it, you have overpromised. Passion and Wants desires No means and If it is something that you want to do and that you have the resources to do of the (overpromise) needs but it is something that provider of client people don’t want, TARGET then there is no demand for it. No demand No motivation If it is something that people want The key to success (and profit) is to do something that you want to do, resources, and that you have the resources to do but it is something that you that you have the resources to do ways and means don’t have passion for, and what people want! at your disposal then you have no motivation. www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 9. Sell (3) FIRST FIND A CO-CREATOR • A client who loves your concept and is willing to invest time, money and effort to help you refine and launch your product. • Set an initial sales goal, possibly offering substantial incentives for the “early adopter”. • Early adopters are your best partner for accountability. • A “marketing study” is only valid when a client whips out their credit card! (otherwise it’s just hot air since there’s nothing at stake for the prospect). www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 10. Design • Now that you have an “early adopter” lead client (or several!)… Partner with lead client to refine the needs R&D group • constant feedback on work in progress) Blogs Teleconferences Invitation-only web site Pre-offers of certain sections as free reports or extracts www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 11. Build • Modular design, modular build • Deliver one piece at a time • Position parts of your product as individual offers that other clients can buy • “Just-In-Time” building of your product: focus on what people need the most, then fill in the missing parts later www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 12. The RP Way of Life • To achieve success, you must be willing to fail! • If you try to create your offers in a vacuum, you are shooting blind. • When you enlist your clients to give you feedback, you will hit your target more often! Passion and Wants desires and of the needs provider of client Fail early, TARGET fail often! resources, ways and means at your disposal www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 13. Tools for Rapid Prototyping • Blogs Blog-to-book www.sethgodin.com • Power Point Slides www.tompeters.com • Teleclasses www.coachville.com www.michaelport.com (Think Big! Monday Calls) • Web Sites www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 14. Final Thought “I have not failed. I've just found 10,000 ways that won't work.” -- Thomas Edison • Accelerate your evolutionary development by enlisting paying clients who have a stake in your success! www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com
  • 15. For more information • Coach Davender Gupta • 1-800-469-8315 davender@davender.com • Check out the resources in the Visioneer’s Toolkit: • http://www.davender.com/toolkit/prototyping Call me for a FREE consultation! www.visioneering-institute.com ©2002 The Visioneering Institute Author: Davender Gupta MS, PEng, Visioneer, Venture Catalyst and Success Coach All rights reserved. Copying prohibited. For more information, call 403-606-8850 www.visioneering-institute.com info@visioneering-institute.com www.davender.com

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