Transcript of "Mobile voice conference_automotve_voice_mts_llc_v3a"
www.telema(csupdate.com 03 April 2013 1 Automo&ve Voice: A Long Road, Much Progress with the End in Sight? Presenter Dave McNamara firstname.lastname@example.org
www.telema(csupdate.com 03 April 2013 Topics ! Let’s put Voice in context, our beginnings ! Megatrends driving HMI development ! And the best Auto HMI is..”the envelope please” ! Mul(modal HMI Design ! Voice technology deﬁning the Auto HMI ! The End Game -‐ Challenges and Strategies 2
www.telema(csupdate.com 03 April 2013 Voice in Context, A long Road Automo(ve Voice -‐ A Brief History “Your door is ajar” “Turn leV, now!” ① Elec. Voice Alert on Chrysler K cars in the mid-‐1980s ② Voice synthesis of turn instruc(ons on naviga(on systems in the late 1990s ③ Jaguar S-‐Type world’s ﬁrst voice-‐ac(vated audio and climate control system in 1999 ④ Honda Accord naviga(on with voice in 2003 ⑤ Ford SYNC introduces voice for hands-‐free and media access to the mass market in 2007 ⑥ Apple with SIRI introduces conversa(onal voice to the mass market in 2010 ⑦ Message dicta(on on BMW Connected Drive in 2012 ⑧ SIRI on Chevy Sonic in 2013 3
www.telema(csupdate.com 03 April 2013 ! Urbaniza(on with a focus on safety and enjoyment while riding MegaTrends to Consider ! Ac(ve safety features usher in the unparalleled safety. But, driver distrac(on is intractable with increasing legisla(on ! Connec(vity and cloud-‐based features dominate, but the market is segmented ! Voice is now complimented by new input modali(es – gesture, HUDs, mul(-‐touchscreens and touch pads (handwri(ng) Automo(ve excellence was deﬁned by styling and powertrain afributes. Tomorrow the driving experience will have the highest levels of safety, enjoyment and eﬃciency. The user interface now becomes the car’s key design aHribute! Youth 18-‐24 are 2-‐4 &mes more likely to rent a car vs. ownership as compared to 54 yr olds or older (Gartner) 4
www.telema(csupdate.com 03 April 2013 HMI on the Main Street When will HMI Technologies hit Main Street? - Significant Growth in Input Modalities(emo(ve sensing) Do we design the Auto interface around voice …or rather use voice tac(cally for complex func(onality, such as connected services?? 5
www.telema(csupdate.com 03 April 2013 System level Component level Technology level Contact analog HUD / HUD Hap(cs controller Steering wheel switches Touch Pad Cluster Displays Projec(on Technologies Handwri(ng recogni(on Control panel surfaces Laser light sources Speech recogni(on OLED Displays Handwri(ng recognizer Mul(modal Master Controller Touch Screen w/Voice Capaci(ve Switches Center stack display SoVware planorm Connec(vity Center stack module Instrument cluster LCD Displays Naviga(on/ Audio Increasing Integra(on Separate displays/ Switches HMI Design Decisions 6
www.telema(csupdate.com 03 April 2013 “BMW’s iDrive the slickest and clearest interface .. its closest compe&&on Audi’s MMI” Best-‐in Class HMIs Source: Telema(cs Update, The Automo(ve HMI Report 2013 7 Mul&Modial HMIs
www.telema(csupdate.com 03 April 2013 Mul&Modal – Combine Input Modali&es Complimentary or Redundant Mul(modal HMIs using a “central data” model allows the user to combine input modali(es, such as voice, based on user preferences or as the driving situa(on dictates. Dumas et al 2009 8
www.telema(csupdate.com 03 April 2013 Mul&Modal Design is an Integra&on Challenge Keys to Excep&onal Usability PHOTO CREDIT: hfp://shufo.wordpress.com/2010/11/20/user-‐centered-‐design-‐the-‐key-‐to-‐a-‐usable-‐website/ Slide compliments of Conduct Drive Alongs to Discover User Needs Develop Experien(al Theme Generate Code for Reference Hardware Test In-‐Vehicle Usability Tweak Model Where Required Generate Code for Produc(on Hardware Congratulate the Team Validate System Integra&on Model Design in Mul&modal Environment 9
www.telema(csupdate.com 03 April 2013 Voice is Best for Most 10 NA and Europe CAGR of about 16% China CAGR of 32% Voice based HMIs will show signiﬁcant growth. Provides an extensible HMI by allowing OEMs to respond quickly to ever growing consumer feature demands.
www.telema(csupdate.com 03 April 2013 The Road Ahead – Voice emerges as principal automo&ve Interface ! In spite of the need for improved accuracy and development cost, voice becomes the principal interface on mid-‐line and entry level vehicles. ! Smartphones and cloud-‐based services driving tectonic shiV in user preferences, that is the acceptance and use of a natural voice interface. 11 ! Driver distrac(on calls for “non-‐contac(ng” interfaces, voice and gesture. Personaliza(on and workload managers also a solu(on. ! Other input modali(es, gesture recogni(on, eye recogni(on, touch pads, hap(cs and even thought (emo(ve vs. control) to compliment voice. Knight Rider 1982 becomes SIRI on Chevy Sonic in 2013 everyone’s car (31 yrs later)
www.telema(csupdate.com 03 April 2013 12 For more Informa&on visit: hfp://analysis.telema(csupdate.com/reports Insurance Telema&cs Report 2013 Devise a winning UBI strategy ! Market Analysis: Breakdown of the market composi(on, global ini(a(ves and business models to support your partnership and investment decisions ! Business model case studies: Determine whether PAYD, MHYD and PHYD will deliver the biggest ROI for insurers to make strategic investment decisions ! How to form partnerships: Understand data collec(on models and how this will determine which parts of the ecosystem from insurers, telema(cs providers, wireless carriers and OEMs need to collaborate for the biggest ROI Telema&cs Connec&vity Strategies Report 2013 Analysis of the Revenue Models, Commercial Strategies & Consumer Demands that are Driving Content, Apps & Smartphone IntegraAon ! Market prospects: Discover how infrastructure and the role of wireless carriers will aﬀect the connected car to develop a durable business model to mone(ze in-‐vehicle content ! OEM and app developer case studies: Learn from tried and tested content integra(on strategies from companies such as Volvo, Toyota and Vodafone in order to diﬀeren(ate your products ! Region-‐speciﬁc strategies: Iden(fy the in-‐vehicle content needs of North America, Europe, China, Brazil and Russia in order to tailor your products and solu(ons to further penetrate these markets The Automo&ve HMI Report 2013 Analyze Best-‐In-‐Market HMI Designs & Technology to Develop an Updatable, Personalized & IntuiAve Auto HMI ! Auto HMI Market Overview: Understand the latest advancements in HMI design introduced by market leaders such as BMW, Audi, Mercedes, Ford and GM to help you assess the compe((ve landscape and iden(fy opportuni(es for innova(on ! Exclusive Industry B2B Survey Results: Survey of 100+ experts reveal the key input and output technologies such as mul(-‐touch HMI concepts from Visteon, QNX and Tesla, to re-‐deﬁne your route into the auto HMI market ! Key Factors in HMI Design: Pin point important aspects like the user experience, regional design requirements and driver distrac(on aﬀec(ng HMI design to enhance the driving experience and remain compliant on a global scale
www.telema(csupdate.com 03 April 2013 visit WWW.TELEMATICSUPDATE.COM Thank you for your aHen&on More Informa&on…
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