L oo k Wh o ’s Talking How an Emerging Social Web is Changing the Way You Live, Work and Play

A T ale of T wo Citizens

The S o cial W eb A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter - and getting smarter faster than most companies.

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter - and getting smarter faster than most companies.

Web 2 . 0 second generation internet The ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform

Web 2.0 Consumer 2.0 individual Enterprise 2.0 community PULL PUSH Intangibles sharing transparency cooperation autonomy trust opinion participation altruism social networking Tangibles blogs wikis podcasting social bookmarking folksonomies RSS

W o rd o f M o uth News Flash : Consumers are message- immune

News Flash : Consumers are message- immune

From Viral to Traditional

11.8 % market share

V i ral Market iiii ng Viral Marketing and Viral Advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic

Viral Marketing and Viral Advertising refer

to marketing techniques that seek to exploit

pre-existing social networks to produce

exponential increases in brand awareness,

through viral processes similar to the spread

of an epidemic

C i t i zen Med i a The Power of Word of Mouth Social Software Technology Consumer-Generated Content

Bl o gs < web l o gs > engag i ng authent i c human vo i ce participat i ve conversat i onal collaborat i ve commun i ty d i verse

W i k i s

P o dcasts

R eal S imple S yndication

C ustomised C ontent

Find knowledge, not information

“To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” Rupert Murdoch, News Corp

“To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.”

Rupert Murdoch, News Corp

band w idth

S O A, Enterprise 2. 0 “Current technologies are not doing a good job of capturing knowledge. New platforms focus not on capturing knowledge itself, but rather on the practices and output of knowledge workers.” Andrew McAfee

“Current technologies are not doing a good job of capturing knowledge. New platforms focus not on capturing knowledge itself, but rather on the practices and output of knowledge workers.”

Andrew McAfee

S O A, Enterprise 2. 0 “The technologists of E2.0 are not trying to impose preconceived notions about how work should be categorized or structured. Instead, they’re building tools that let these aspects emerge.” Andrew McAfee

“The technologists of E2.0 are not trying to impose preconceived notions about how work should be categorized or structured. Instead, they’re building tools that let these aspects emerge.”

Andrew McAfee

Collective intelligence, rated as transformational (new ways of doing business across industries that will result in major shifts in industry dynamics) is expected to reach mainstream adoption in 5 to 10 years. It’s an approach to producing intellectual content (such as code, documents, indexing and decisions) that results from individuals working together with no centralized authority. This is seen as a more cost-efficient way of producing content, metadata, software and certain services.

Collective intelligence, rated as transformational (new ways of doing business across industries that will result in major shifts in industry dynamics) is expected to reach mainstream adoption in 5 to 10 years. It’s an approach to producing intellectual content (such as code, documents, indexing and decisions) that results from individuals working together with no centralized authority. This is seen as a more cost-efficient way of producing content, metadata, software and certain services.

Mike Stopforth www.mikestopforth.com 082 378 1691 [email_address]

Mike Stopforth

www.mikestopforth.com

082 378 1691

[email_address]