Observation lab assignment

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Observation lab assignment

  1. 1. by Nandakumar R Oct 2012 A Crash Course on Creativity Professor Tina Seelig – Stanford UniversityNandakumar R - Stanford Oct 12 Class (A crashCourse on Creativity by Prof Tina Seelig - StanfordUniversity) 1
  2. 2. Nandakumar R - Stanford Oct 12 Class (A crashCourse on Creativity by Prof Tina Seelig - StanfordUniversity) 2
  3. 3. Nandakumar R - Stanford Oct 12 Class (A crashCourse on Creativity by Prof Tina Seelig - StanfordUniversity) 3
  4. 4. Observation Experience Before U Environment Personnel Products Customers Other Enter D Store Observations Inviting, Warm & Cold Average Colourfull Customers SpecialObservation Experience Brand with soothing Salespeople display come with festive name, lighting, age of 20-30 and colour family & decorations, Colourfull Crowded or yrs & gender scheme for friends or discounts, display, sparse ratio product lonely. 25- additional Discounts. merchandise, differing to groups 100% services, perceived stores. with or purchase & shop in shopping Salespeople without spend shop, unique experience. choose to price tags minutes or ambience, approach & with or hours colour customer. without depending scheme. demo on the store. Nandakumar R - Stanford Oct 12 Class (A crash Course on Creativity by Prof Tina Seelig - Stanford University) 4
  5. 5. Nandakumar R - Stanford Oct 12 Class (A crashCourse on Creativity by Prof Tina Seelig - StanfordUniversity) 5
  6. 6. Insights on Observation Experience Before U Environment Personnel Products Customers Other Enter D Observations Store Bold Tag Different Intelligent Easy Customers Customers lines & layouts & salespeople navigation spend are invited toInsights on Observation Bright ambience & deployed & helps more where spend their colourfull unique to that as per target impulse there is entire display store. crowd. purchase. variety of shopping in choice & one store display of rather than price tag. multipleExperience stores. Nandakumar R - Stanford Oct 12 Class (A crash Course on Creativity by Prof Tina Seelig - Stanford University) 6
  7. 7. Nandakumar R - Stanford Oct 12 Class (A crashCourse on Creativity by Prof Tina Seelig - StanfordUniversity) 7
  8. 8. Observation Data https://docs.google.com/open?id=0BxZWH1 cIIY4abEtFODEwUlp2QTg Nandakumar R - Stanford Oct 12 Class (A crash Course on Creativity by Prof Tina Seelig - Stanford University) 8
  9. 9. Thank You – Nandakumar R Nandakumar R - Stanford Oct 12 Class (A crash Course on Creativity by Prof Tina Seelig - Stanford University) 9

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