Sustainable Winegrowing   Global Initiatives 1
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  • 1. Sustainability Initiatives in the Global Wine Industry Ann Thrupp, Fetzer and CSWA With information from Karen Ross, CA Association of Winegrape Growers
  • 2. Sustainability : A broad concept, often viewed as a goal Sometimes called the “Triple Bottom Line” Economically Viable Environmentally sound Sustainability Socially Responsible Ensuring viability over time…benefiting current & future generations
  • 3. Concepts of Sustainable & Organic Agriculture Conventional IPM Biointensive IPM Organic Biodynamic UNSUSTAINABLE S U S T A I N A B L E ORGANIC & BEYOND Some people perceive these concepts on a linear continuum… However, this linear perspective is somewhat narrow. An alternative view reveals more complexity …
  • 4. The Sustainability Concept Relationships between Organic & Sustainable Agriculture & Other Concepts Sustainable Agriculture Organic Biodynamic Integrated Pest/Crop Management “ Sustainable” winegrowing is a much broader concept, which includes many dimensions (to be explained)
  • 5. Interest in Sustainability: Growing Global Trend
    • Global & local challenges: Environmental degradation, climate change, resource scarcity, pollution, health threats, population growth, urbanization, etc.
    • Growing involvement in sustainable development & sustainable agriculture among governments
    • Growing investment in sustainable business and in manufacturing, food/ag, service, energy, transport, and other sectors; many involved in certification and labeling
  • 6. - Pioneers like Ben & Jerry’s, Body Shop, Interface, etc. - Multinat’l corporations also jumping on the green bandwagon… such as Starbucks, Dole, Nestle, Unilever, Walmart, MacDonalds, Toyota, Ford, Hitachi, GM, BP, etc… MANY FAMILIAR BRANDS & COMPANIES GOING “GREEN”….
  • 7. SUSTAINABILITY INCREASING IN IMPORTANCE GOVERNMENTS SOCIAL AND ENVIRONMENTAL CHALLENGES & ROLE OF NGOs CONSUMERS COMPETITION INVESTORS & ANALYSTS EMPLOYEES Why? Multiple Forces Behind Change
  • 8. Sustainability Initiatives In the International Wine Industry
    • Australia’s “Sustaining Success” Strategy
    • New Zealand Winegrowing Program
    • South Africa’s Integrated Production of Wine System (IPW)
    • European Programs on Sustainability
    • U.S. Initiatives – Especially the CA Sustainable Winegrowing Program
    • FIVS (international wine industry trade association) also recognizes sustainability principles
  • 9. Australia’s “Sustaining Success” Strategy
    • Cooperative Research Centre of Viticulture (CRCV)
      • R&D Organization established in 1992
      • Programs include:
        • Sustainable Vineyard Systems
        • An Education Program
        • Viticare Program for Extension & Research
        • Drafting chapters on soil, pest, and water management best practices
  • 10. Australia’s “Sustaining Success” Strategy
    • Environmental Management System (EMS) Program includes:
      • Water Use Management
      • Chemical & Pesticide Management
      • Soil & Fertilizer Management
      • Equipment, Vehicle & Machinery
      • Waste Management
      • Vineyard Establishment
      • Biodiversity
    • Gov’t funding to support research on sustainable viticulture practices ($4.5 M)
  • 11. New Zealand Winegrowing Program
    • In 1995-1996, a working group of growers and industry representatives developed a pilot “Integrated Winegrowing Program”
      • Began with 5 vineyards
      • In 1997, after receiving a $150,000 & additional support, program grew to include 120 vineyards
      • In 2003, more than 300 members representing 60% of the vineyard acreage
  • 12. New Zealand Winegrowing Program “Integrated Winegrowing Program ”
      • Positive Points System for vineyards & wineries
      • Self Audit Scorecard – reports for participants
      • 77 Questions
        • Negative Impact or Unsustainable
        • Scores 0 to -10 Points
        • Sustainable Practice Scores 10 Points
        • Improvement over current practice
        • Scores +10 to +20
  • 13. South Africa’s Integrated Production of Wine System
    • IPW Programs for both grapes and wine (multiple practices for vineyards and winery operations)
    • Certification Program & training program
    • Points System
    • 99% of South Africa’s wine production participates in the program
    • South Africa also has a strong program to promote biodiversity in vineyards
  • 14. European Programs on Sustainability
    • Many Regional Programs – examples include:
    • European Integrated Production (IP) Standards
    • Viticulture Raisone’e in Champagne Goals include:
      • Participation of 15,000 farmers in region
      • Reduction in use of chemical fertilizers, pesticides & fungicides by 50%
  • 15. Sustainable Winegrowing Initiatives in California
    • Strong Initiatives in the Winegrape industry to promote & expand sustainable practices
      • Regional: CCVT, LWWC, SCGGA, NSWG, etc.
    • State: Code of Sustainable Practices
      • Initiated by CAWG, WI, CSWA, collaborating regional groups, wineries and vineyards
      • Self-evaluation and education aimed to encourage adoption of a wide diversity of sustainable practices
      • Results: high level of participation in the SWP, increasing adoption of sustainable practices
  • 16. Centerpiece of the SWP – The Workbook ** Release of – Second Edition of the “Code of Sustainable Winegrowing Practices” **
  • 17. Practices Included in the “Code of Sustainable Winegrowing Practices” for Vineyards & Wineries From Ground to Glass” – Total of 227 criteria
    • Viticulture
    • Soil Management
    • Vineyard Water Management
    • Pest Management
    • Wine Quality
    • Ecosystem Management
    • Energy Efficiency
    • Winery Water Conser-vation & Quality
    • Material Handling
    • Solid Waste Reduction
    • Environmentally preferred purchasing
    • Human Resources
    • Neighbors & Community
    • Air Quality added in ‘06
  • 18. Self Assess Interpret Performance Develop Action Plan to Improve Implement Change SWP Cycle of Continuous Improvement Targeted Education Workshops Action Plan Customized Reports Self-Assessment workshops
  • 19. Growing Participation in SWP Self-Assessment
    • 1,165 wineries & vineyards have attended close to 100 SWP self-assessment workshops from 2002 to now.
    • These participants represent:
      • 33% of total CA vineyard area (over 171,000 acres)
      • 53% of case value of CA wine (143.8 million cases)
    • These numbers demonstrate, since 2004:
    • 24% increase in the number of participants
    • 23% increase in vineyard acreage
    • 19% increase in wine case production
  • 20. Targeted Education Workshops
    • Since 2004, SWP has held 88 educational events that target areas in need of improvement
    • These workshops have reached over 5,000 growers and vintners
    • They cover many sustainable practices, e.g:
      • Integrated Pest Management
      • Air and Water Quality
      • Ecosystem Management, and
      • Energy Efficiency
  • 21. Interest in California SWP from other Winegrape Associations
    • Washington State Association of Winegrape Growers
    • Oregon Wine Advisory Board
    • New York Wine & Grape Foundation
    • Penn State Cooperation Extension
    • Canadian Vintners Association
    • Wine Council of Ontario
  • 22. Certification & Ecolabel Initiatives for “Sustainable” Winegrowing
    • Organic and Biodynamic – 3 rd party certification
    • Salmon Safe – 3 rd party certification of BMPs & environmental practices, and has label (mainly in Oregon)
    • Oregon LIVE – sets standards; collaboration with Salmon Safe
    • The Food Alliance – has vineyard standards, not on wine labels
    • Napa Green – certification of BMPs for vineyards, but no label
    • Sonoma Green Business- sets standards; 51 wineries certified
    • Fish-Friendly Farming program (no label)
  • 23. New Certification Initiatives (related to winegrowing)
    • CA Winegrowers Regions have become involved in developing ecolabel or certification initiatives
      • LWWC (“Lodi Rules”), CCVT
    • Individual wineries: eg, Gallo of Sonoma Sustainable Management Systems “Certification” (WPS, ISO-14001); Benziger developing standards for its growers; others considering ideas too?
    • Protected Harvest: Working with CA commodities and growers to certify, label and market produce grown according to sustainable ag standards
  • 24. Lessons Learned: What makes the SWP unique and effective? (Key Elements)
    • Active participation of growers & vintners, and many stakeholders, in all parts of the program .
    • Comprehensive in scope: The SWP addresses three interlinked e nvironmental, e conomic and e quity goals; using a systems approach:
    • Building bridges – between environmental and agricultural interests –win-win solutions.
    • Innovative measurement system - transparent reporting of the results to the public.
    • Marketing advantage .
    • Setting a good example , serving as a model globally for socially responsible wine production
  • 25. THANK YOU! Contact Information
    • Ann Thrupp,
    • Manager of Sustainability, Fetzer Vineyards
    • & consultant, CA Sustainable Winegrowing Alliance
    • tel 707-272-1152, www.sustainablewinegrowing.org
    • And Karen Ross,
    • CA Association of Winegrape Growers
    • www.cawg.org