Sustainable Winegrowing Global Initiatives 1

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Sustainable Winegrowing Global Initiatives 1

  1. 1. Sustainability Initiatives in the Global Wine Industry Ann Thrupp, Fetzer and CSWA With information from Karen Ross, CA Association of Winegrape Growers
  2. 2. Sustainability : A broad concept, often viewed as a goal Sometimes called the “Triple Bottom Line” Economically Viable Environmentally sound Sustainability Socially Responsible Ensuring viability over time…benefiting current & future generations
  3. 3. Concepts of Sustainable & Organic Agriculture Conventional IPM Biointensive IPM Organic Biodynamic UNSUSTAINABLE S U S T A I N A B L E ORGANIC & BEYOND Some people perceive these concepts on a linear continuum… However, this linear perspective is somewhat narrow. An alternative view reveals more complexity …
  4. 4. The Sustainability Concept Relationships between Organic & Sustainable Agriculture & Other Concepts Sustainable Agriculture Organic Biodynamic Integrated Pest/Crop Management “ Sustainable” winegrowing is a much broader concept, which includes many dimensions (to be explained)
  5. 5. Interest in Sustainability: Growing Global Trend <ul><li>Global & local challenges: Environmental degradation, climate change, resource scarcity, pollution, health threats, population growth, urbanization, etc. </li></ul><ul><li>Growing involvement in sustainable development & sustainable agriculture among governments </li></ul><ul><li>Growing investment in sustainable business and in manufacturing, food/ag, service, energy, transport, and other sectors; many involved in certification and labeling </li></ul>
  6. 6. - Pioneers like Ben & Jerry’s, Body Shop, Interface, etc. - Multinat’l corporations also jumping on the green bandwagon… such as Starbucks, Dole, Nestle, Unilever, Walmart, MacDonalds, Toyota, Ford, Hitachi, GM, BP, etc… MANY FAMILIAR BRANDS & COMPANIES GOING “GREEN”….
  7. 7. SUSTAINABILITY INCREASING IN IMPORTANCE GOVERNMENTS SOCIAL AND ENVIRONMENTAL CHALLENGES & ROLE OF NGOs CONSUMERS COMPETITION INVESTORS & ANALYSTS EMPLOYEES Why? Multiple Forces Behind Change
  8. 8. Sustainability Initiatives In the International Wine Industry <ul><li>Australia’s “Sustaining Success” Strategy </li></ul><ul><li>New Zealand Winegrowing Program </li></ul><ul><li>South Africa’s Integrated Production of Wine System (IPW) </li></ul><ul><li>European Programs on Sustainability </li></ul><ul><li>U.S. Initiatives – Especially the CA Sustainable Winegrowing Program </li></ul><ul><li>FIVS (international wine industry trade association) also recognizes sustainability principles </li></ul>
  9. 9. Australia’s “Sustaining Success” Strategy <ul><li>Cooperative Research Centre of Viticulture (CRCV) </li></ul><ul><ul><li>R&D Organization established in 1992 </li></ul></ul><ul><ul><li>Programs include: </li></ul></ul><ul><ul><ul><li>Sustainable Vineyard Systems </li></ul></ul></ul><ul><ul><ul><li>An Education Program </li></ul></ul></ul><ul><ul><ul><li>Viticare Program for Extension & Research </li></ul></ul></ul><ul><ul><ul><li>Drafting chapters on soil, pest, and water management best practices </li></ul></ul></ul>
  10. 10. Australia’s “Sustaining Success” Strategy <ul><li>Environmental Management System (EMS) Program includes: </li></ul><ul><ul><li>Water Use Management </li></ul></ul><ul><ul><li>Chemical & Pesticide Management </li></ul></ul><ul><ul><li>Soil & Fertilizer Management </li></ul></ul><ul><ul><li>Equipment, Vehicle & Machinery </li></ul></ul><ul><ul><li>Waste Management </li></ul></ul><ul><ul><li>Vineyard Establishment </li></ul></ul><ul><ul><li>Biodiversity </li></ul></ul><ul><li>Gov’t funding to support research on sustainable viticulture practices ($4.5 M) </li></ul>
  11. 11. New Zealand Winegrowing Program <ul><li>In 1995-1996, a working group of growers and industry representatives developed a pilot “Integrated Winegrowing Program” </li></ul><ul><ul><li>Began with 5 vineyards </li></ul></ul><ul><ul><li>In 1997, after receiving a $150,000 & additional support, program grew to include 120 vineyards </li></ul></ul><ul><ul><li>In 2003, more than 300 members representing 60% of the vineyard acreage </li></ul></ul>
  12. 12. New Zealand Winegrowing Program “Integrated Winegrowing Program ” <ul><ul><li>Positive Points System for vineyards & wineries </li></ul></ul><ul><ul><li>Self Audit Scorecard – reports for participants </li></ul></ul><ul><ul><li>77 Questions </li></ul></ul><ul><ul><ul><li>Negative Impact or Unsustainable </li></ul></ul></ul><ul><ul><ul><li>Scores 0 to -10 Points </li></ul></ul></ul><ul><ul><ul><li>Sustainable Practice Scores 10 Points </li></ul></ul></ul><ul><ul><ul><li>Improvement over current practice </li></ul></ul></ul><ul><ul><ul><li> Scores +10 to +20 </li></ul></ul></ul>
  13. 13. South Africa’s Integrated Production of Wine System <ul><li>IPW Programs for both grapes and wine (multiple practices for vineyards and winery operations) </li></ul><ul><li>Certification Program & training program </li></ul><ul><li>Points System </li></ul><ul><li>99% of South Africa’s wine production participates in the program </li></ul><ul><li>South Africa also has a strong program to promote biodiversity in vineyards </li></ul>
  14. 14. European Programs on Sustainability <ul><li>Many Regional Programs – examples include: </li></ul><ul><li>European Integrated Production (IP) Standards </li></ul><ul><li>Viticulture Raisone’e in Champagne Goals include: </li></ul><ul><ul><li>Participation of 15,000 farmers in region </li></ul></ul><ul><ul><li>Reduction in use of chemical fertilizers, pesticides & fungicides by 50% </li></ul></ul>
  15. 15. Sustainable Winegrowing Initiatives in California <ul><li>Strong Initiatives in the Winegrape industry to promote & expand sustainable practices </li></ul><ul><ul><li>Regional: CCVT, LWWC, SCGGA, NSWG, etc. </li></ul></ul><ul><li>State: Code of Sustainable Practices </li></ul><ul><ul><li>Initiated by CAWG, WI, CSWA, collaborating regional groups, wineries and vineyards </li></ul></ul><ul><ul><li>Self-evaluation and education aimed to encourage adoption of a wide diversity of sustainable practices </li></ul></ul><ul><ul><li>Results: high level of participation in the SWP, increasing adoption of sustainable practices </li></ul></ul>
  16. 16. Centerpiece of the SWP – The Workbook ** Release of – Second Edition of the “Code of Sustainable Winegrowing Practices” **
  17. 17. Practices Included in the “Code of Sustainable Winegrowing Practices” for Vineyards & Wineries From Ground to Glass” – Total of 227 criteria <ul><li>Viticulture </li></ul><ul><li>Soil Management </li></ul><ul><li>Vineyard Water Management </li></ul><ul><li>Pest Management </li></ul><ul><li>Wine Quality </li></ul><ul><li>Ecosystem Management </li></ul><ul><li>Energy Efficiency </li></ul><ul><li>Winery Water Conser-vation & Quality </li></ul><ul><li>Material Handling </li></ul><ul><li>Solid Waste Reduction </li></ul><ul><li>Environmentally preferred purchasing </li></ul><ul><li>Human Resources </li></ul><ul><li>Neighbors & Community </li></ul><ul><li>Air Quality added in ‘06 </li></ul>
  18. 18. Self Assess Interpret Performance Develop Action Plan to Improve Implement Change SWP Cycle of Continuous Improvement Targeted Education Workshops Action Plan Customized Reports Self-Assessment workshops
  19. 19. Growing Participation in SWP Self-Assessment <ul><li>1,165 wineries & vineyards have attended close to 100 SWP self-assessment workshops from 2002 to now. </li></ul><ul><li>These participants represent: </li></ul><ul><ul><li>33% of total CA vineyard area (over 171,000 acres) </li></ul></ul><ul><ul><li>53% of case value of CA wine (143.8 million cases) </li></ul></ul><ul><li>These numbers demonstrate, since 2004: </li></ul><ul><li>24% increase in the number of participants </li></ul><ul><li>23% increase in vineyard acreage </li></ul><ul><li>19% increase in wine case production </li></ul>
  20. 20. Targeted Education Workshops <ul><li>Since 2004, SWP has held 88 educational events that target areas in need of improvement </li></ul><ul><li>These workshops have reached over 5,000 growers and vintners </li></ul><ul><li>They cover many sustainable practices, e.g: </li></ul><ul><ul><li>Integrated Pest Management </li></ul></ul><ul><ul><li>Air and Water Quality </li></ul></ul><ul><ul><li>Ecosystem Management, and </li></ul></ul><ul><ul><li>Energy Efficiency </li></ul></ul>
  21. 21. Interest in California SWP from other Winegrape Associations <ul><li>Washington State Association of Winegrape Growers </li></ul><ul><li>Oregon Wine Advisory Board </li></ul><ul><li>New York Wine & Grape Foundation </li></ul><ul><li>Penn State Cooperation Extension </li></ul><ul><li>Canadian Vintners Association </li></ul><ul><li>Wine Council of Ontario </li></ul>
  22. 22. Certification & Ecolabel Initiatives for “Sustainable” Winegrowing <ul><li>Organic and Biodynamic – 3 rd party certification </li></ul><ul><li>Salmon Safe – 3 rd party certification of BMPs & environmental practices, and has label (mainly in Oregon) </li></ul><ul><li>Oregon LIVE – sets standards; collaboration with Salmon Safe </li></ul><ul><li>The Food Alliance – has vineyard standards, not on wine labels </li></ul><ul><li>Napa Green – certification of BMPs for vineyards, but no label </li></ul><ul><li>Sonoma Green Business- sets standards; 51 wineries certified </li></ul><ul><li>Fish-Friendly Farming program (no label) </li></ul>
  23. 23. New Certification Initiatives (related to winegrowing) <ul><li>CA Winegrowers Regions have become involved in developing ecolabel or certification initiatives </li></ul><ul><ul><li>LWWC (“Lodi Rules”), CCVT </li></ul></ul><ul><li>Individual wineries: eg, Gallo of Sonoma Sustainable Management Systems “Certification” (WPS, ISO-14001); Benziger developing standards for its growers; others considering ideas too? </li></ul><ul><li>Protected Harvest: Working with CA commodities and growers to certify, label and market produce grown according to sustainable ag standards </li></ul>
  24. 24. Lessons Learned: What makes the SWP unique and effective? (Key Elements) <ul><li>Active participation of growers & vintners, and many stakeholders, in all parts of the program . </li></ul><ul><li>Comprehensive in scope: The SWP addresses three interlinked e nvironmental, e conomic and e quity goals; using a systems approach: </li></ul><ul><li>Building bridges – between environmental and agricultural interests –win-win solutions. </li></ul><ul><li>Innovative measurement system - transparent reporting of the results to the public. </li></ul><ul><li>Marketing advantage . </li></ul><ul><li>Setting a good example , serving as a model globally for socially responsible wine production </li></ul>
  25. 25. THANK YOU! Contact Information <ul><li>Ann Thrupp, </li></ul><ul><li>Manager of Sustainability, Fetzer Vineyards </li></ul><ul><li>& consultant, CA Sustainable Winegrowing Alliance </li></ul><ul><li> tel 707-272-1152, www.sustainablewinegrowing.org </li></ul><ul><li>And Karen Ross, </li></ul><ul><li>CA Association of Winegrape Growers </li></ul><ul><li>www.cawg.org </li></ul>

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