Sustainable Winegrowing   Global Initiatives 1
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    Sustainable Winegrowing   Global Initiatives 1 Sustainable Winegrowing Global Initiatives 1 Presentation Transcript

    • Sustainability Initiatives in the Global Wine Industry Ann Thrupp, Fetzer and CSWA With information from Karen Ross, CA Association of Winegrape Growers
    • Sustainability : A broad concept, often viewed as a goal Sometimes called the “Triple Bottom Line” Economically Viable Environmentally sound Sustainability Socially Responsible Ensuring viability over time…benefiting current & future generations
    • Concepts of Sustainable & Organic Agriculture Conventional IPM Biointensive IPM Organic Biodynamic UNSUSTAINABLE S U S T A I N A B L E ORGANIC & BEYOND Some people perceive these concepts on a linear continuum… However, this linear perspective is somewhat narrow. An alternative view reveals more complexity …
    • The Sustainability Concept Relationships between Organic & Sustainable Agriculture & Other Concepts Sustainable Agriculture Organic Biodynamic Integrated Pest/Crop Management “ Sustainable” winegrowing is a much broader concept, which includes many dimensions (to be explained)
    • Interest in Sustainability: Growing Global Trend
      • Global & local challenges: Environmental degradation, climate change, resource scarcity, pollution, health threats, population growth, urbanization, etc.
      • Growing involvement in sustainable development & sustainable agriculture among governments
      • Growing investment in sustainable business and in manufacturing, food/ag, service, energy, transport, and other sectors; many involved in certification and labeling
    • - Pioneers like Ben & Jerry’s, Body Shop, Interface, etc. - Multinat’l corporations also jumping on the green bandwagon… such as Starbucks, Dole, Nestle, Unilever, Walmart, MacDonalds, Toyota, Ford, Hitachi, GM, BP, etc… MANY FAMILIAR BRANDS & COMPANIES GOING “GREEN”….
    • SUSTAINABILITY INCREASING IN IMPORTANCE GOVERNMENTS SOCIAL AND ENVIRONMENTAL CHALLENGES & ROLE OF NGOs CONSUMERS COMPETITION INVESTORS & ANALYSTS EMPLOYEES Why? Multiple Forces Behind Change
    • Sustainability Initiatives In the International Wine Industry
      • Australia’s “Sustaining Success” Strategy
      • New Zealand Winegrowing Program
      • South Africa’s Integrated Production of Wine System (IPW)
      • European Programs on Sustainability
      • U.S. Initiatives – Especially the CA Sustainable Winegrowing Program
      • FIVS (international wine industry trade association) also recognizes sustainability principles
    • Australia’s “Sustaining Success” Strategy
      • Cooperative Research Centre of Viticulture (CRCV)
        • R&D Organization established in 1992
        • Programs include:
          • Sustainable Vineyard Systems
          • An Education Program
          • Viticare Program for Extension & Research
          • Drafting chapters on soil, pest, and water management best practices
    • Australia’s “Sustaining Success” Strategy
      • Environmental Management System (EMS) Program includes:
        • Water Use Management
        • Chemical & Pesticide Management
        • Soil & Fertilizer Management
        • Equipment, Vehicle & Machinery
        • Waste Management
        • Vineyard Establishment
        • Biodiversity
      • Gov’t funding to support research on sustainable viticulture practices ($4.5 M)
    • New Zealand Winegrowing Program
      • In 1995-1996, a working group of growers and industry representatives developed a pilot “Integrated Winegrowing Program”
        • Began with 5 vineyards
        • In 1997, after receiving a $150,000 & additional support, program grew to include 120 vineyards
        • In 2003, more than 300 members representing 60% of the vineyard acreage
    • New Zealand Winegrowing Program “Integrated Winegrowing Program ”
        • Positive Points System for vineyards & wineries
        • Self Audit Scorecard – reports for participants
        • 77 Questions
          • Negative Impact or Unsustainable
          • Scores 0 to -10 Points
          • Sustainable Practice Scores 10 Points
          • Improvement over current practice
          • Scores +10 to +20
    • South Africa’s Integrated Production of Wine System
      • IPW Programs for both grapes and wine (multiple practices for vineyards and winery operations)
      • Certification Program & training program
      • Points System
      • 99% of South Africa’s wine production participates in the program
      • South Africa also has a strong program to promote biodiversity in vineyards
    • European Programs on Sustainability
      • Many Regional Programs – examples include:
      • European Integrated Production (IP) Standards
      • Viticulture Raisone’e in Champagne Goals include:
        • Participation of 15,000 farmers in region
        • Reduction in use of chemical fertilizers, pesticides & fungicides by 50%
    • Sustainable Winegrowing Initiatives in California
      • Strong Initiatives in the Winegrape industry to promote & expand sustainable practices
        • Regional: CCVT, LWWC, SCGGA, NSWG, etc.
      • State: Code of Sustainable Practices
        • Initiated by CAWG, WI, CSWA, collaborating regional groups, wineries and vineyards
        • Self-evaluation and education aimed to encourage adoption of a wide diversity of sustainable practices
        • Results: high level of participation in the SWP, increasing adoption of sustainable practices
    • Centerpiece of the SWP – The Workbook ** Release of – Second Edition of the “Code of Sustainable Winegrowing Practices” **
    • Practices Included in the “Code of Sustainable Winegrowing Practices” for Vineyards & Wineries From Ground to Glass” – Total of 227 criteria
      • Viticulture
      • Soil Management
      • Vineyard Water Management
      • Pest Management
      • Wine Quality
      • Ecosystem Management
      • Energy Efficiency
      • Winery Water Conser-vation & Quality
      • Material Handling
      • Solid Waste Reduction
      • Environmentally preferred purchasing
      • Human Resources
      • Neighbors & Community
      • Air Quality added in ‘06
    • Self Assess Interpret Performance Develop Action Plan to Improve Implement Change SWP Cycle of Continuous Improvement Targeted Education Workshops Action Plan Customized Reports Self-Assessment workshops
    • Growing Participation in SWP Self-Assessment
      • 1,165 wineries & vineyards have attended close to 100 SWP self-assessment workshops from 2002 to now.
      • These participants represent:
        • 33% of total CA vineyard area (over 171,000 acres)
        • 53% of case value of CA wine (143.8 million cases)
      • These numbers demonstrate, since 2004:
      • 24% increase in the number of participants
      • 23% increase in vineyard acreage
      • 19% increase in wine case production
    • Targeted Education Workshops
      • Since 2004, SWP has held 88 educational events that target areas in need of improvement
      • These workshops have reached over 5,000 growers and vintners
      • They cover many sustainable practices, e.g:
        • Integrated Pest Management
        • Air and Water Quality
        • Ecosystem Management, and
        • Energy Efficiency
    • Interest in California SWP from other Winegrape Associations
      • Washington State Association of Winegrape Growers
      • Oregon Wine Advisory Board
      • New York Wine & Grape Foundation
      • Penn State Cooperation Extension
      • Canadian Vintners Association
      • Wine Council of Ontario
    • Certification & Ecolabel Initiatives for “Sustainable” Winegrowing
      • Organic and Biodynamic – 3 rd party certification
      • Salmon Safe – 3 rd party certification of BMPs & environmental practices, and has label (mainly in Oregon)
      • Oregon LIVE – sets standards; collaboration with Salmon Safe
      • The Food Alliance – has vineyard standards, not on wine labels
      • Napa Green – certification of BMPs for vineyards, but no label
      • Sonoma Green Business- sets standards; 51 wineries certified
      • Fish-Friendly Farming program (no label)
    • New Certification Initiatives (related to winegrowing)
      • CA Winegrowers Regions have become involved in developing ecolabel or certification initiatives
        • LWWC (“Lodi Rules”), CCVT
      • Individual wineries: eg, Gallo of Sonoma Sustainable Management Systems “Certification” (WPS, ISO-14001); Benziger developing standards for its growers; others considering ideas too?
      • Protected Harvest: Working with CA commodities and growers to certify, label and market produce grown according to sustainable ag standards
    • Lessons Learned: What makes the SWP unique and effective? (Key Elements)
      • Active participation of growers & vintners, and many stakeholders, in all parts of the program .
      • Comprehensive in scope: The SWP addresses three interlinked e nvironmental, e conomic and e quity goals; using a systems approach:
      • Building bridges – between environmental and agricultural interests –win-win solutions.
      • Innovative measurement system - transparent reporting of the results to the public.
      • Marketing advantage .
      • Setting a good example , serving as a model globally for socially responsible wine production
    • THANK YOU! Contact Information
      • Ann Thrupp,
      • Manager of Sustainability, Fetzer Vineyards
      • & consultant, CA Sustainable Winegrowing Alliance
      • tel 707-272-1152, www.sustainablewinegrowing.org
      • And Karen Ross,
      • CA Association of Winegrape Growers
      • www.cawg.org