Sxs Wi2008 Design Is In The Details

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    Sxs Wi2008 Design Is In The Details - Presentation Transcript

    1. ABOUT ME I’m an independent designer and M work with design studios around the country as well as with my own clients. I live in Chicago, IL. I’m also co-founder and Creative Director for Gapers Block, a site CHICAGO that’s all Chicago, all the time. CITY OF BROAD SHOULDERS & HUMBLE DREAMS
    2. WEIGHTSHIFT.COM NZRN.COM
    3. ABOUT THIS PRESENTATION
    4. ABOUT THIS PRESENTATION CRITICAL THINKING. CONCEPTS. METHODS. IDEAS. YOU ALREADY HAVE THE TOOLKIT.
    5. ABOUT THIS PRESENTATION Tips and techniques fortify any designer’s toolkit but thinking critically about a design is as important as the tools and skills needed to produce it.
    6. WHAT DOES IT MEAN?
    7. WHAT DOES IT MEAN? Ludwig Mies van der Rohe said: “God is in the Details.”
    8. WHAT DOES IT MEAN? We say: “Design is in the details.”
    9. WHAT DOES IT MEAN? “Design is in the details.” We say it all the time. It’s a common phrase.
    10. WHAT DOES IT MEAN? The small parts make up the whole.
    11. WHAT DOES IT MEAN? Little things make a big difference.
    12. WHAT DOES IT MEAN? You are the sum of all parts.
    13. WHAT DOES IT MEAN? And so is design.
    14. WHAT DOES IT MEAN? Ludwig Mies van der Rohe also said: “Less is more.”
    15. WHAT DOES IT MEAN? It means that: We care. We listen. We solve problems. We take pride in our work.
    16. WHAT DOES IT LOOK LIKE?
    17. WHAT DOES IT LOOK LIKE? NOT THIS DETAILS Men’s Lifestyle Magazine
    18. WHAT DOES IT LOOK LIKE? NOT THIS EITHER MICROSOFT WORD W/ ALL TOOLBARS Jeff Attwood, Coding Horror
    19. WHAT DOES IT LOOK LIKE? PINCH Craig Berman
    20. WHAT DOES IT LOOK LIKE? Course 03: BEANS ALINEA Restaurant Grant Achatz, Owner & Chef
    21. WHAT DOES IT LOOK LIKE? Course 05: SALSIFY ALINEA Restaurant Grant Achatz, Owner & Chef
    22. WHAT DOES IT LOOK LIKE? Course 17: LAMB ALINEA Restaurant Grant Achatz, Owner & Chef
    23. WHAT DOES IT LOOK LIKE? HALLOWEEN COSTUME Myself as Lance Armstrong
    24. WHAT DOES IT LOOK LIKE? PROPOSED KIKKOMAN AD David Munson, Photographer
    25. WHAT DOES IT LOOK LIKE? HOTEL MAX Seattle
    26. WHAT DOES IT LOOK LIKE? UNIVERSAL CLEANERS Key West, Florida
    27. WHAT DOES IT LOOK LIKE? RAPHA SOFTSHELL Rapha Cycling
    28. WHAT DOES IT LOOK LIKE? RAPHA SOFTSHELL Rapha Cycling
    29. WHAT DOES IT LOOK LIKE? TRIAX VAPOR 300 Nike
    30. FOR DESIGNERS
    31. A CHECKLIST & GUIDE
    32. A CHECKLIST & GUIDE: 05 STEP IN, STEP OUT, 01 EXPERIMENT STEP BACK: BALANCE 02 CHOICES 06 BE YOUR OWN CRITIC 07 COMPLEXITY IN 03 STAY CONSISTENT SIMPLICITY: LESS IS MORE 08 OBSESSION IS 04 COMPLETENESS HEALTHY
    33. 01 EXPERIMENT
    34. Client work done for mStoner (http://mstoner.com)
    35. Client work done for mStoner (http://mstoner.com)
    36. Client work done for mStoner (http://mstoner.com)
    37. Client work done for mStoner (http://mstoner.com)
    38. 02 CHOICES
    39. 03 STAY CONSISTENT
    40. 04 COMPLETENESS
    41. Client work done for mStoner (http://mstoner.com)
    42. Client work done for mStoner (http://mstoner.com)
    43. 05 STEP IN, STEP OUT, STEP BACK: BALANCE
    44. 06 BE YOUR OWN CRITIC
    45. Client work done for mStoner (http://mstoner.com)
    46. Client work done for mStoner (http://mstoner.com)
    47. 07 COMPLEXITY IN SIMPLICITY: LESS IS MORE
    48. 08 OBSESSION IS HEALTHY
    49. AND FINALLY: THOUGHTS, BREAKTHROUGHS & REVELATIONS
    50. QUESTIONS & ANSWERS
    51. THANKS

    + Casey BradfordCasey Bradford, 2 years ago

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