ABOUT ME
I’m an independent designer and




                                    M
work with design studios around
the cou...
WEIGHTSHIFT.COM   NZRN.COM
ABOUT THIS
PRESENTATION
ABOUT THIS PRESENTATION

          CRITICAL THINKING.
              CONCEPTS.
              METHODS.
                IDEAS...
ABOUT THIS PRESENTATION


  Tips and techniques fortify any designer’s
  toolkit but thinking critically about a
  design ...
WHAT DOES IT MEAN?
WHAT DOES IT MEAN?



       Ludwig Mies van der Rohe said:
     “God is in the Details.”
WHAT DOES IT MEAN?



                We say:
    “Design is in the details.”
WHAT DOES IT MEAN?


         “Design is in the details.”
      We say it all the time.
      It’s a common phrase.
WHAT DOES IT MEAN?



  The small parts make up the
             whole.
WHAT DOES IT MEAN?



     Little things make a big
             difference.
WHAT DOES IT MEAN?




  You are the sum of all parts.
WHAT DOES IT MEAN?




         And so is design.
WHAT DOES IT MEAN?



     Ludwig Mies van der Rohe also said:
           “Less is more.”
WHAT DOES IT MEAN?
             It means that:
           We care.
          We listen.
     We solve problems.
   We take...
WHAT DOES IT
 LOOK LIKE?
WHAT DOES IT LOOK LIKE?




                 NOT THIS




DETAILS
Men’s Lifestyle Magazine
WHAT DOES IT LOOK LIKE?



        NOT THIS
        EITHER



MICROSOFT WORD W/ ALL TOOLBARS
Jeff Attwood, Coding Horror
WHAT DOES IT LOOK LIKE?




PINCH
Craig Berman
WHAT DOES IT LOOK LIKE?




Course 03: BEANS
ALINEA Restaurant
Grant Achatz, Owner & Chef
WHAT DOES IT LOOK LIKE?




Course 05: SALSIFY
ALINEA Restaurant
Grant Achatz, Owner & Chef
WHAT DOES IT LOOK LIKE?




Course 17: LAMB
ALINEA Restaurant
Grant Achatz, Owner & Chef
WHAT DOES IT LOOK LIKE?




HALLOWEEN COSTUME
Myself as Lance Armstrong
WHAT DOES IT LOOK LIKE?




PROPOSED KIKKOMAN AD
David Munson, Photographer
WHAT DOES IT LOOK LIKE?




HOTEL MAX
Seattle
WHAT DOES IT LOOK LIKE?




UNIVERSAL CLEANERS
Key West, Florida
WHAT DOES IT LOOK LIKE?




RAPHA SOFTSHELL
Rapha Cycling
WHAT DOES IT LOOK LIKE?




RAPHA SOFTSHELL
Rapha Cycling
WHAT DOES IT LOOK LIKE?




TRIAX VAPOR 300
Nike
FOR DESIGNERS
A CHECKLIST
  & GUIDE
A CHECKLIST & GUIDE:

                      05 STEP IN, STEP OUT,
01 EXPERIMENT
                      STEP BACK: BALANCE

...
01 EXPERIMENT
Client work done for mStoner (http://mstoner.com)
Client work done for mStoner (http://mstoner.com)
Client work done for mStoner (http://mstoner.com)
Client work done for mStoner (http://mstoner.com)
02 CHOICES
03 STAY CONSISTENT
04 COMPLETENESS
Client work done for mStoner (http://mstoner.com)
Client work done for mStoner (http://mstoner.com)
05 STEP IN, STEP OUT,
STEP BACK: BALANCE
06 BE YOUR
OWN CRITIC
Client work done for mStoner (http://mstoner.com)
Client work done for mStoner (http://mstoner.com)
07 COMPLEXITY
 IN SIMPLICITY:
  LESS IS MORE
08 OBSESSION IS
    HEALTHY
AND FINALLY:

   THOUGHTS,
BREAKTHROUGHS &
  REVELATIONS
QUESTIONS
    &
ANSWERS
THANKS
Sxs Wi2008 Design Is In The Details
Sxs Wi2008 Design Is In The Details
Sxs Wi2008 Design Is In The Details
Sxs Wi2008 Design Is In The Details
Sxs Wi2008 Design Is In The Details
Sxs Wi2008 Design Is In The Details
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Sxs Wi2008 Design Is In The Details

  1. 1. ABOUT ME I’m an independent designer and M work with design studios around the country as well as with my own clients. I live in Chicago, IL. I’m also co-founder and Creative Director for Gapers Block, a site CHICAGO that’s all Chicago, all the time. CITY OF BROAD SHOULDERS & HUMBLE DREAMS
  2. 2. WEIGHTSHIFT.COM NZRN.COM
  3. 3. ABOUT THIS PRESENTATION
  4. 4. ABOUT THIS PRESENTATION CRITICAL THINKING. CONCEPTS. METHODS. IDEAS. YOU ALREADY HAVE THE TOOLKIT.
  5. 5. ABOUT THIS PRESENTATION Tips and techniques fortify any designer’s toolkit but thinking critically about a design is as important as the tools and skills needed to produce it.
  6. 6. WHAT DOES IT MEAN?
  7. 7. WHAT DOES IT MEAN? Ludwig Mies van der Rohe said: “God is in the Details.”
  8. 8. WHAT DOES IT MEAN? We say: “Design is in the details.”
  9. 9. WHAT DOES IT MEAN? “Design is in the details.” We say it all the time. It’s a common phrase.
  10. 10. WHAT DOES IT MEAN? The small parts make up the whole.
  11. 11. WHAT DOES IT MEAN? Little things make a big difference.
  12. 12. WHAT DOES IT MEAN? You are the sum of all parts.
  13. 13. WHAT DOES IT MEAN? And so is design.
  14. 14. WHAT DOES IT MEAN? Ludwig Mies van der Rohe also said: “Less is more.”
  15. 15. WHAT DOES IT MEAN? It means that: We care. We listen. We solve problems. We take pride in our work.
  16. 16. WHAT DOES IT LOOK LIKE?
  17. 17. WHAT DOES IT LOOK LIKE? NOT THIS DETAILS Men’s Lifestyle Magazine
  18. 18. WHAT DOES IT LOOK LIKE? NOT THIS EITHER MICROSOFT WORD W/ ALL TOOLBARS Jeff Attwood, Coding Horror
  19. 19. WHAT DOES IT LOOK LIKE? PINCH Craig Berman
  20. 20. WHAT DOES IT LOOK LIKE? Course 03: BEANS ALINEA Restaurant Grant Achatz, Owner & Chef
  21. 21. WHAT DOES IT LOOK LIKE? Course 05: SALSIFY ALINEA Restaurant Grant Achatz, Owner & Chef
  22. 22. WHAT DOES IT LOOK LIKE? Course 17: LAMB ALINEA Restaurant Grant Achatz, Owner & Chef
  23. 23. WHAT DOES IT LOOK LIKE? HALLOWEEN COSTUME Myself as Lance Armstrong
  24. 24. WHAT DOES IT LOOK LIKE? PROPOSED KIKKOMAN AD David Munson, Photographer
  25. 25. WHAT DOES IT LOOK LIKE? HOTEL MAX Seattle
  26. 26. WHAT DOES IT LOOK LIKE? UNIVERSAL CLEANERS Key West, Florida
  27. 27. WHAT DOES IT LOOK LIKE? RAPHA SOFTSHELL Rapha Cycling
  28. 28. WHAT DOES IT LOOK LIKE? RAPHA SOFTSHELL Rapha Cycling
  29. 29. WHAT DOES IT LOOK LIKE? TRIAX VAPOR 300 Nike
  30. 30. FOR DESIGNERS
  31. 31. A CHECKLIST & GUIDE
  32. 32. A CHECKLIST & GUIDE: 05 STEP IN, STEP OUT, 01 EXPERIMENT STEP BACK: BALANCE 02 CHOICES 06 BE YOUR OWN CRITIC 07 COMPLEXITY IN 03 STAY CONSISTENT SIMPLICITY: LESS IS MORE 08 OBSESSION IS 04 COMPLETENESS HEALTHY
  33. 33. 01 EXPERIMENT
  34. 34. Client work done for mStoner (http://mstoner.com)
  35. 35. Client work done for mStoner (http://mstoner.com)
  36. 36. Client work done for mStoner (http://mstoner.com)
  37. 37. Client work done for mStoner (http://mstoner.com)
  38. 38. 02 CHOICES
  39. 39. 03 STAY CONSISTENT
  40. 40. 04 COMPLETENESS
  41. 41. Client work done for mStoner (http://mstoner.com)
  42. 42. Client work done for mStoner (http://mstoner.com)
  43. 43. 05 STEP IN, STEP OUT, STEP BACK: BALANCE
  44. 44. 06 BE YOUR OWN CRITIC
  45. 45. Client work done for mStoner (http://mstoner.com)
  46. 46. Client work done for mStoner (http://mstoner.com)
  47. 47. 07 COMPLEXITY IN SIMPLICITY: LESS IS MORE
  48. 48. 08 OBSESSION IS HEALTHY
  49. 49. AND FINALLY: THOUGHTS, BREAKTHROUGHS & REVELATIONS
  50. 50. QUESTIONS & ANSWERS
  51. 51. THANKS

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