Weinberger keynote

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David Weinberger's keynote presentation from MassTLC's social media summit on June 3, 2010 at Microsoft NERD, Cambridge

David Weinberger's keynote presentation from MassTLC's social media summit on June 3, 2010 at Microsoft NERD, Cambridge

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Transcript

  • 1. Social Media at the Crossroads David Weinberger Ph.D. self@evident.com Harvard Berkman Center for Internet & Society Senior Researcher US State Department Franklin Fellow This talk does not represent the views of the State Dept. June 3, 2010
  • 2. Why social media matter
  • 3. The Web was always social
  • 4. Platforms Essential Information
  • 5. Software Hardware Social Protocols
  • 6. Scale Art ??? Gift
  • 7. Who owns my content? Who decides who can see it? Will Mark let me post this? When is Mark going to change the rules again?
  • 8. Are social media media?
  • 9. Media stand between
  • 10. Media aren’t media content Buy!!
  • 11. (cc) Professor Bop @ flickr
  • 12. If the Web were a medium… (3 points)
  • 13. We are the media Transmit Generate Recommend Transform Authenticate Assimilate Give value to
  • 14. Information Communication Sociality
  • 15. We are the media We take on the properties of our medium
  • 16. We are the media Intermittent contact Interruptive Need reason to call
  • 17. We are a network We are taking on the properties of our medium
  • 18. Parents with sick kids
  • 19. Parents with sick kids
  • 20. Parents with sick kids Next day
  • 21. Advanced Droid Updaters
  • 22. People angry at SNL
  • 23. Always changing Transient to Lifelong Crazy-easy group formation With social networks: Non-interruptive, Constant presence
  • 24. Two Consequences of a linked social world 1. 4 Types of Transparency
  • 25. 1 . Transparent Sources
  • 26. 2 . Transparent self
  • 27. 3 . Transparent humanity
  • 28. 4 . Transparent interests $
  • 29. Two Consequences of a linked social world 2. Echo Chambers
  • 30. Does the Net narrow us? Centralized News Major Headline Smaller Feature News Story Local Quirky News StoryIf it’s important, Eat Your Broccoli Stories it will find me
  • 31. Cass Sunstein Echo Chambers further convince us we’re right …and move us to extremes
  • 32. Are social networks echo chambers?
  • 33. Tough data Look at links or behavior? Does it vary by socio- economics? Politics? etc. Mythologized past? Over-estimation of role of diversity Social role of echo chambers
  • 34. It doesn’t matter Echo Festival of Chamber Diversity
  • 35. What this means for marketers Marketers have liked echo chambers Echo chambers are bad for democracy & culture Resist Opportunities
  • 36. Thank you. David Weinberger Blog: www . JohoTheBlog . Com Email: self@evident . com Twitter: dweinberger