Weinberger keynote

Social Media at the Crossroads David Weinberger Ph.D. self@evident.com Harvard Berkman Center for Internet & Society Senior Researcher US State Department Franklin Fellow This talk does not represent the views of the State Dept. June 3, 2010

Why social media matter

The Web was always social

Platforms Essential Information

Software Hardware Social Protocols

Scale Art ??? Gift

Who owns my content? Who decides who can see it? Will Mark let me post this? When is Mark going to change the rules again?

Are social media media?

Media stand between

Media aren’t media content Buy!!

(cc) Professor Bop @ flickr

If the Web were a medium… (3 points)

We are the media Transmit Generate Recommend Transform Authenticate Assimilate Give value to

Information Communication Sociality

We are the media We take on the properties of our medium

We are the media Intermittent contact Interruptive Need reason to call

We are a network We are taking on the properties of our medium

Parents with sick kids

Parents with sick kids Next day

Advanced Droid Updaters

People angry at SNL

Always changing Transient to Lifelong Crazy-easy group formation With social networks: Non-interruptive, Constant presence

Two Consequences of a linked social world 1. 4 Types of Transparency

1 . Transparent Sources

2 . Transparent self

3 . Transparent humanity

4 . Transparent interests $

Two Consequences of a linked social world 2. Echo Chambers

Does the Net narrow us? Centralized News Major Headline Smaller Feature News Story Local Quirky News StoryIf it’s important, Eat Your Broccoli Stories it will find me

Cass Sunstein Echo Chambers further convince us we’re right …and move us to extremes

Are social networks echo chambers?

Tough data Look at links or behavior? Does it vary by socio- economics? Politics? etc. Mythologized past? Over-estimation of role of diversity Social role of echo chambers

It doesn’t matter Echo Festival of Chamber Diversity

What this means for marketers Marketers have liked echo chambers Echo chambers are bad for democracy & culture Resist Opportunities

Thank you. David Weinberger Blog: www . JohoTheBlog . Com Email: self@evident . com Twitter: dweinberger

Weinberger keynote

by Christine Nolan on Jun 04, 2010

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