9. How can we
seamlessly integrate
digital information
into our daily physical lives?
10. ReachMedia: On-the-move Interaction with Augmented Objects
(Feldman, Sad)
• Wireless RFID reader wristband reads tags in objects
held by user
• Touching an object results in a menu of services and
information:
• Order a copy
• Read reviews
• Leave a message
• Retrieve messages
• Do a keyword search
• …
RFID reading wristband - Feldman,Sadi, 2003
20. Augmented Reality no longer Science Fiction
Layar: While looking through the phone's camera lens,
a user can see houses for sale, popular bars and shops, 13
tourist information, play a live game, etc.
21. Bridging the digital &
physical world
by augmenting
the world around us
with information
24. Inside:
• 150 students
• 30 faculty
• 70 companies
• with international and interdisciplinary backgrounds
• and a common passion for inventing digital
technologies that empower people and improve the
quality of life
17