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MassTLC Social Media Kadient presentation
 

MassTLC Social Media Kadient presentation

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MassTLC Social media event In the trenches with 4 B2B marketers, 091113, Kadient presentation

MassTLC Social media event In the trenches with 4 B2B marketers, 091113, Kadient presentation

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    MassTLC Social Media Kadient presentation MassTLC Social Media Kadient presentation Presentation Transcript

    • The Scoop on Kadient
      • Sales Enablement Technology
      • Sales Playbooks, Sales Content, and Sales Performance Analytics – within CRM
      • Targeting companies with $100 mil in revenue
      • 50 employees, 2 FT marketers, several who straddle
    • How we use social media
      • Opportunity:
      • Educate the market on sales enablement, playbooks and the Kadient brand
      • Connect with customers, prospects, influencers—extending our reach
      • Be present – our competitors are actively using social media
      • Tools we Use (the usual):
    • Content that goes viral: Sales Enablement eBook
      Goal: To spread Kadient’s ideas and to build credibility around our expertise in helping sales teams be more productive
    • Content that goes viral: “I Need a Playbook” Music Video
      Some more fun for #sales from Amy Black at Kadient. http://ow.ly/35UN @Davestei
      Check out the I Need a Playbook/Sales Hero music video - great fun from Amy Black of Kadient @jillkonrath
      RT: Check out the I Need a Playbook/Sales Hero music video - great fun from Amy Black of Kadient @david_genuis
      Goal: Educate the sales and marketing arena about Kadient and our new offering of Sales Playbooks