MassTLC Social Media Kadient presentation

The Scoop on Kadient
Sales Enablement Technology
Sales Playbooks, Sales Content, and Sales Performance Analytics – within CRM
Targeting companies with $100 mil in revenue
50 employees, 2 FT marketers, several who straddle

How we use social media
Opportunity:
Educate the market on sales enablement, playbooks and the Kadient brand
Connect with customers, prospects, influencers—extending our reach
Be present – our competitors are actively using social media
Tools we Use (the usual):

Content that goes viral: Sales Enablement eBook
Goal: To spread Kadient’s ideas and to build credibility around our expertise in helping sales teams be more productive

Content that goes viral: “I Need a Playbook” Music Video
Some more fun for #sales from Amy Black at Kadient. http://ow.ly/35UN @Davestei
Check out the I Need a Playbook/Sales Hero music video - great fun from Amy Black of Kadient @jillkonrath
RT: Check out the I Need a Playbook/Sales Hero music video - great fun from Amy Black of Kadient @david_genuis
Goal: Educate the sales and marketing arena about Kadient and our new offering of Sales Playbooks

MassTLC Social Media Kadient presentation

by Christine Nolan on Nov 17, 2009

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MassTLC Social Media Kadient presentation — Presentation Transcript