MassTLC Social Media Autodesk presentation

AUTODESK DAVID MILLS SOCIAL MEDIA MARKETING MANAGER

Social Media Marketing Manager
Execute Marketing Goals and Objectives through Social Media
Internal Social Media Advocacy and Awareness
Social Media at Autodesk
Product Support: Lower Cost per Support Case
Product Design: Explain ‘Why’ & Invite Feedback
Customers: Self Support
Vision: Social Media are the premier tools in the Autodesk marketing mix
Strategy: Develop programs that extend marketing objectives and position Autodesk AEC within modern channels of customer influence
Objectives:
Building Information Modeling Awareness
Cross Sell our Portfolio of Products
Global Consistency of Message
Develop Customer Advocates

Blogger Day
12 Most Influential Non-Autodesk Bloggers
Advanced Overview of Upcoming Release
Exclusive access to Product Team
Invited to Blog Immediately
The Opportunity
Develop Customer Advocates
Detect Confusions Prior to Launch
Present a Balanced View of Release
Raise Release Awareness
Incent Blogger Activity
Details
Influential = Subscribers * Posts Per Week
Medium: Adobe Connect
Timing: 3 Days Prior to Launch
Non-Disclosure: FULL Disclosure
Metrics: Number of Downloads, Web Sentiment, Blogger Activity, Feedback

MassTLC Social Media Autodesk presentation

by Christine Nolan on Nov 17, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

MassTLC Social Media Autodesk presentation — Presentation Transcript