MassTLC Social Media Autodesk presentation

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MassTLC social media event "In the trenches with 4 B2B marketeres" 091113, Autodesk presentation

MassTLC social media event "In the trenches with 4 B2B marketeres" 091113, Autodesk presentation

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  • AEC Title

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  • 1. AUTODESK DAVID MILLS SOCIAL MEDIA MARKETING MANAGER
  • 2.
  • 3. Social Media Marketing Manager
    • Execute Marketing Goals and Objectives through Social Media
    • 4. Internal Social Media Advocacy and Awareness
    Social Media at Autodesk
    • Product Support: Lower Cost per Support Case
    • 5. Product Design: Explain ‘Why’ & Invite Feedback
    • 6. Customers: Self Support
    Vision: Social Media are the premier tools in the Autodesk marketing mix
    Strategy: Develop programs that extend marketing objectives and position Autodesk AEC within modern channels of customer influence
    Objectives:
    • Building Information Modeling Awareness
    • 7. Cross Sell our Portfolio of Products
    • 8. Global Consistency of Message
    • 9. Develop Customer Advocates
  • Blogger Day
    • 12 Most Influential Non-Autodesk Bloggers
    • 10. Advanced Overview of Upcoming Release
    • 11. Exclusive access to Product Team
    • 12. Invited to Blog Immediately
    The Opportunity
    • Develop Customer Advocates
    • 13. Detect Confusions Prior to Launch
    • 14. Present a Balanced View of Release
    • 15. Raise Release Awareness
    • 16. Incent Blogger Activity
    Details
    • Influential = Subscribers * Posts Per Week
    • 17. Medium: Adobe Connect
    • 18. Timing: 3 Days Prior to Launch
    • 19. Non-Disclosure: FULL Disclosure
    • 20. Metrics: Number of Downloads, Web Sentiment, Blogger Activity, Feedback