Trey Songz is proposing a live stream concert viewed worldwide via pay-per-view. The proposal estimates that if 10% of Trey Songz's existing social media followers purchased access, it could generate over $1 million in revenue with 30% going to Trey Songz. The live stream would allow Trey Songz to promote his brand and music to over 40 million people globally while reducing his time on the road.

1. TREY SONGZ
Proposal for An Intimate
Evening with Trey Songz

2. A Special Engagement
with
Trey Songz
Proposal Overview
SwaggMedia would like to propose a Special Engagement with the
revolutionary artist known as Trey Songz to be seen around the
world via a Live Stream on the Internet. What we wish to do is
create a “Virtual Venue” where not only will the lucky viewers in
attendance be able to witness the special occasion, but all of his
fans around the world as they will be invited to join via a live
stream Pay Per View. It is our assumption that millions of his fans
across the globe will take advantage of the unique opportunity
to witness Trey Songz “live” on stage celebrating his music, right
in the comfort of their own home!
As a result of Trey Songz’s amazing visibility online, and incredible
success in the Music Industry, along with the rapid growth of the
internet & modern day social networking avenues, there is no
question that we can achieve amazing success with these
events. Through our creative marketing plan, and our vast
promotional network, we can drive the same traffic and
generate as many viewers in ONE night as what the
entertainment could achieve over the course of six months time
and multiple dates.
Imagine the success that can be achieved when we can hit over 40
million people worldwide instantaneously with the single click of
a button? Now add multiple strategic online and media
partners to help gain even more visibility and brand awareness.
The power of the world wide web is absolutely undeniable, and
continues to grow each and every day. It took TV over 13 years
to generate 50 million users, while Facebook alone did it in 6
months, and continues to grow as it is up to 117% with over 400
million active users WORLDWIDE. Couple these statistics with one
of the successful music artists and what you have is a perfect
match!

3. Projected Revenue Streams
Due to the enormous growth of the internet we feel as though this could be
uniquely successful for all parties involved. Our marketing plan and existing
database coupled with Trey Songz’s exceptional online fan base, we feel
that we would be able to achieve some very optimistic numbers. If we
were able to obtain even 10% of Trey Songz’s following alone, see the
potential numbers below:
Myspace 1,002,839 friends
Twitter 811,756 followers
Facebook 1,730,801 fans
TOTAL 3,545,396
10% 354,540 x $2.99 for stream = $1,060,074
30% goes to Trey Songz Totals $318,022
Not a bad day at the office, while being able to promote and market the Trey
Songz brand and upcoming material literally to 40 million people
worldwide!! Not to mention we feel that these numbers are VERY
conservative considering that we haven't even factored in ANY of the
additional online marketing and promotion that we will be doing over and
above Trey Songz’s existing followers and fans.
Overall, this is an exceptional opportunity for all parties involved, and we are
excited about the opportunity in working with Trey Songz and his brand.
People feel free to contact us at any time with any additional questions,
comments, or concerns that you may have. Thank you for your time and
consideration, and we look forward to hearing from you soon.

4. Benefits
All interactive performances are archived and available in PPV format, on-
demand to fans for years to come, generating a protected source of on-
going revenue, even when the performance is over.
Artist Benefit:
• Less time on the road away from home
• Greater image branding through Global Exposure
• Larger Revenue Streams from Pay Per View both live & archived, as well as
simulcast and/or closed circuit events
• Greater sales of artist(s) merchandise online, on-demand, from a larger
selection of products
• More loyal fan base with greater viral marketing capabilities through social
networking platform
• More opportunities to receive corporate sponsors and sponsorship dollars
• Generate more awareness and funds for artists favorite charities
• Increase audience attendance on live tours
Additional Notes of Value as to the power of Online & Digital Media
• Artists/corporations revenue have been cut dramatically over past 5 years,
with most revenue coming from touring.
• 2010 Gen Y will take over Baby Boomers
• 96% of them have joined an online social network
• Facebook is up 177% with over 400 million active users
• Twitter users are up 2,565% in years 2008-2009
• 78% of consumers trust peers reviews versus 14% trust advertisements
• 70% of 18-34 year olds have watched TV online via the world wide web

5. Outreach & Streaming Notes of Value
 SwaggMedia boasts unique outreach capabilities to include, but
not be limited to:
 Opted-in database of over 33 million users Worldwide
 Global Reach
 SMI is currently providing streaming services in over 22 countries with
marketing teams in:
 USA, Asia, Dubai, Africa, Europe, and Australia
 Past Streaming clients include:
 2010 Gridlock NYE featuring Adam Lambert, Kevin Rudolf & Pamela
Anderson
 Peja Stojakovic and the 3rd Annual Celebrity Charity Bowl
 TFA MMA Fight Series
 Ball Up Tournament
 MTV VMA Pre-Party hosted by Ne-Yo
 Each stream can be tailored to suit your needs to be available to
the general public as a complimentary service or as a premium
Pay Per View event.
 Target Demographic
 Male (Ages 17 – 42)
 Women (18 – 47)
 Unique and Original Event and Pay-Per-View Structure
 Each event has its own landing page in the PPV module and each of
those pages have the capability to track and reflect who is sending
traffic to the event and its unique landing page.
 All analytics and statistics for any events are tracked and controlled by
the database and SQL series
 Who is logged into what event is tracked by event id
 A specific user access page can be developed to display who
has paid and who is logged in. Each event’s stats can be
viewed in REAL TIME with access via a customer username and
password.

6. Marketing
and
Media Outlets

7. Marketing
and
Media Outlets

8. Company & Personal Bios
SwaggMedia is that something unique and forward-thinking that
breaks out from the pack, SwaggMedia is bringing exactly that
to the world of new media and online digital multi-media
platforms, and unique business models. Masterminded by music
industry veteran Craig Nobles, and co-founded by professional
basketball players David West and Anthony Coleman,
SwaggMedia represents the evolution of internet distribution. SMI
has built proprietary technology to launch a platform that will be
the one-stop destination for news, commerce, social networking,
original content and live streaming video. Users can purchase
music, TV and movies, while sharing their experiences with their
extended networks. They can also listen to Swagg Radio, watch
live events and get up to the minute information on all facets of
pop culture and entertainment. More than a website,
SwaggMedia will encompass a lifestyle, now giving users access
to a global world they could only imagine in their wildest dreams.
SwaggMedia is a technology driven media and marketing
company, which was founded to create a new global
communications infrastructure for the delivery of the world’s
information and communication services (i.e. voice, audio,
video, data, streaming media) in an innovative yet universally
functional platform. SwaggMedia provides a wide range of
internet services that accommodates most online activities
customized to suit the user. Swaggmedia.com operates as a
web portal which provides content including the latest news,
entertainment, music, lifestyle and sports information, as well as
being a social networking networking site and offering voice
operations, video sharing and streaming applications.
SwaggMedia is a forward thinking company which aligns
technology, information, lifestyle, and entertainment entities and
delivers information to its end user in an easy and personalized
manner.
More than a website or portal, SwaggMedia will encompass a
lifestyle, giving users across the globe access to a limitless arena
of information and communication. “I like to think that
SwaggMedia takes the best elements of our competitors such as
MSN, YouTube and Facebook and personalizes a destination

9. Company & Personal Bios
by providing content, social networking, communication
applications and video in a format desired by the user.”
SwaggNedia has evolved into multiple related divisions:
SwaggMedia Technology, Wireless, Advertising and
Marketing, Independent Music Label Development, and
Artist Development and Merchandising.
Craig Nobles (founder of SwaggMedia), began his twenty
five year respected career as a music executive on the
streets as a DJ. He worked his way thru the top clubs
and events throughout Los Angeles and New York
building relationships with artists, labels and promotional
teams. Eventually Craig’s passion for music brought him
to Sony Music where he learned every aspect of the
music industry. His personality being more of an
innovator than a follower eventually took him on the
entrepreneurial path. He took the position as head of
A&R for Grand Jury artists with major labels such as
Interscope, Warner Brothers, and RCA just to name a
few. His responsibilities included A&R, Marketing,
Promotions, Sales, Business Affairs, and Deal Negotiations
on behalf of the artists which taught him the ins and outs
of music marketing and artist development. With the
digital revolution in music and entertainment, Nobles
saw the trend and decided to launch SwaggMedia as
the digital solution for entertainment, music, and
communications. Under nobles’ direction the company
has already branched out into many different facets
including fashion, wireless technology, advertising and
marketing and label development.

10. Past Events

11. Contact
Craig Nobles
310.722.5668
craig@swaggmedia.com
http://swaggmedia.com