Making Social Media Work for Business

MAKING SOCIAL WORK CHRISMOODY @CNMOODY CHRIS-MOODY.COMWednesday, March 23, 2011

AGENDA WHY DOES SOCIAL MEDIA MATTER? AN OVERVIEW OF SOME SOCIAL PLATFORMS HOW TO MAKE YOUR COMPANY SOCIAL DEVELOPING A SOCIAL MEDIA STRATEGYWednesday, March 23, 2011

150 SLIDES IN 180 MINUTES IF YOU WERE EXPECTING THIS, YOU MAY LEAVE DISAPPOINTED.Wednesday, March 23, 2011

IF YOU WERE EXPECTING THIS, YOU MAY LEAVE DISAPPOINTED.Wednesday, March 23, 2011

MOST SLIDES ARE AWFUL. CHANGE THAT.Wednesday, March 23, 2011

+ WHO IS THIS GUY? this is one slide you aren’t required to pay attention toWednesday, March 23, 2011

WHAT TO EXPECT one forced exercise for participation. discussion. videos.Wednesday, March 23, 2011

Name, Title, Industry What one thing do you want to learn today about social media? OUR FORCED EXERCISE only one today, pinky swearWednesday, March 23, 2011

1 GET TO KNOW SMART PEOPLE HIRE SMART. NETWORK SMART. A FEW GROUND RULES tips to save you & your company time and moneyWednesday, March 23, 2011

1 GET TO KNOW SMART PEOPLE 2 DON’T REINVENT THE WHEEL BORROW. CITE. REWORK. A FEW GROUND RULES tips to save you & your company time and moneyWednesday, March 23, 2011

1 GET TO KNOW SMART PEOPLE 2 DON’T REINVENT THE WHEEL 3 TAKE RISKS - BIG, HUGE & SCARY FAIL OR TRY HARDER. A FEW GROUND RULES tips to save you & your company time and moneyWednesday, March 23, 2011

Jay Baer Jason Falls Amber Naslund Chris Broganconvinceandconvert.com socialmediaexplorer.com brasstackthinking.com chrisbrogan.com YELLOW PAGES OF SOCIAL most social questions or dilemmas are answered hereWednesday, March 23, 2011

WHY DOES SOCIAL MATTER?Wednesday, March 23, 2011

WHY IS THIS IMPORTANT? stats don’t lie (in this case at least)Wednesday, March 23, 2011

SOCIAL MEDIA IS NOT NEW customers have always talked, now their voice is ampliﬁedWednesday, March 23, 2011

THE MESSAGE WAS PUSHED they talked. we listened.Wednesday, March 23, 2011

WORD OF MOUTH BECAME EASY we could talk to more people about more thingsWednesday, March 23, 2011

NOW WE TALK AND HOPEFULLY... they listenWednesday, March 23, 2011

PUSH AND PRAY OR NOW WE TALK AND HOPEFULLY... PULL AND STAY? they listenWednesday, March 23, 2011

THE INTERACTIONS ARE REAL and they matter to more people than you realizeWednesday, March 23, 2011

A BRIEF OVERVIEW OF SOME OF THE PLATFORMSWednesday, March 23, 2011

BLOGGING PLATFORMS free or extremely inexpensive to get startedWednesday, March 23, 2011

A BLOG AS A SOCIAL HUB and a conversion machine...Wednesday, March 23, 2011

TWITTER DOES HAVE VALUE networking, research, connecting, voice of the customerWednesday, March 23, 2011

STALKING IS OKAY what are your prospects and customers talking about?Wednesday, March 23, 2011

TAKE DISCUSSIONS OFFLINE 90% of word of mouth is thereWednesday, March 23, 2011

CONNECTIONS ARE REAL most of these folks were met through twitterWednesday, March 23, 2011

TWITTER VS. REAL LIFE relevance varies depending on the audienceWednesday, March 23, 2011

27% OF SMB’S USE FACEBOOK statistically valid, but not for everyoneWednesday, March 23, 2011

FACEBOOK FOR BUSINESS much more feasible for B2C companiesWednesday, March 23, 2011

LINKEDIN a new member joins every secondWednesday, March 23, 2011

USE CURRENT INFORMATION people are looking, let them ﬁnd youWednesday, March 23, 2011

ANSWER QUESTIONS building expertise ain’t easyWednesday, March 23, 2011

VIDEO AS A DIFFERENTIATOR authentic content can set your business apartWednesday, March 23, 2011

VIDEO CASE STUDY blendtec’s genius seriesWednesday, March 23, 2011

NOT THE SAME OLD VIDEO Boone Oakley chose to do their entire website on YouTubeWednesday, March 23, 2011

LOCATION BASED SERVICES a few of way too many and they’re all slightly differentWednesday, March 23, 2011

A GENERIC LBS STRATEGY without incentives, LBS is a waste of timeWednesday, March 23, 2011

A BRIEF BREAK 5-7 MINUTESWednesday, March 23, 2011

HOW TO MAKE YOUR COMPANY MORE SOCIALWednesday, March 23, 2011

“ the emotional aftertaste that’s conjured up by, but not necessarily dependent on, a series of experiences.” WHAT IS A BRAND ANYWAY? -ze frankWednesday, March 23, 2011

DON’T FORGET TO CLICK ME SOCIAL MEDIA AT WORK traditional communication is changingWednesday, March 23, 2011

WHAT TO DO this is a social session - take it to the peopleWednesday, March 23, 2011

link WHAT TO DO this is a social session - take it to the peopleWednesday, March 23, 2011

WHAT TO DO read “the now revolution” or join us may 19 with triangle amaWednesday, March 23, 2011

WHAT TO DO eliminate silos andsay no to silosred tape around processes unnecessary and unneccesary red tapeWednesday, March 23, 2011

WHAT TO DO hire and ﬁre the right people - an hr thing, not a social thingWednesday, March 23, 2011

WHAT TO DO empower the correct stakeholdersWednesday, March 23, 2011

WHAT TO DO listen, listen, and listen some moreWednesday, March 23, 2011

WHAT TO DO react and engage at the appropriate timeWednesday, March 23, 2011

WHAT TO DO measure the metrics that make sense for youWednesday, March 23, 2011

link WHAT NOT TO DO this isn’t always crystal clear...Wednesday, March 23, 2011

WHAT NOT TO DO eliminate silos and unnecessary red you know your market don’t assume tape around processesWednesday, March 23, 2011

DEVELOP YOUR SOCIAL MEDIA STRATEGYWednesday, March 23, 2011

DEVELOPING A SOCIAL STRATEGY 7 steps from Jay Baer and what we do at PhoneboothWednesday, March 23, 2011

1Wednesday, March 23, 2011 WHAT IS YOUR PITCH? elevator - ceo - 140 characters

Why are we spending time on social media?2Wednesday, March 23, 2011 WHAT IS THE POINT? goals - control - community driven

3 WHAT IS YOUR RELATIONSHIP? how do you interact - advocates vs. new visitorsWednesday, March 23, 2011

SPAM3 WHAT IS YOUR RELATIONSHIP? how do you interact - advocates vs. new visitorsWednesday, March 23, 2011

SPAM VALUE3 WHAT IS YOUR RELATIONSHIP? how do you interact - advocates vs. new visitorsWednesday, March 23, 2011

vs4 WHERE IS YOUR AUDIENCE?Wednesday, March 23, 2011 goals - control - community driven

5 WHAT’S YOUR ONE THING?Wednesday, March 23, 2011 a little test...

Wednesday, March 23, 2011

6 HOW WILL YOU BE HUMAN?Wednesday, March 23, 2011 people, brand, culture, sarcasm

7 HOW WILL YOU MEASURE SUCCESS?Wednesday, March 23, 2011 people, brand, culture, sarcasm

POST-IT NOTE RECAP check and see if there is anything we missedWednesday, March 23, 2011

QUESTIONS? and potentially some answersWednesday, March 23, 2011

Chris Moody @cnmoody chris-moody.com cm@chris-moody.com need a business phone solution? phonebooth.com WANT TO DISCUSS MORE? feel free to reach outWednesday, March 23, 2011

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Making Social Media Work for Business

by Chris Moody on Apr 30, 2011

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Making Social Media Work for Business — Presentation Transcript