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Making Social Media Work for Business
 

Making Social Media Work for Business

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The slides (minus the cool effects from Keynote) from my session on using social media for business at Meredith College. All of the media dropped out due to the file size, but it is linked in the ...

The slides (minus the cool effects from Keynote) from my session on using social media for business at Meredith College. All of the media dropped out due to the file size, but it is linked in the comments.

Apologies for it not being consolidated, it was a three hour session with a large Keynote file.

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    Making Social Media Work for Business Making Social Media Work for Business Presentation Transcript

    • MAKING SOCIAL WORK CHRISMOODY @CNMOODY CHRIS-MOODY.COMWednesday, March 23, 2011
    • AGENDA WHY DOES SOCIAL MEDIA MATTER? AN OVERVIEW OF SOME SOCIAL PLATFORMS HOW TO MAKE YOUR COMPANY SOCIAL DEVELOPING A SOCIAL MEDIA STRATEGYWednesday, March 23, 2011
    • 150 SLIDES IN 180 MINUTES IF YOU WERE EXPECTING THIS, YOU MAY LEAVE DISAPPOINTED.Wednesday, March 23, 2011
    • IF YOU WERE EXPECTING THIS, YOU MAY LEAVE DISAPPOINTED.Wednesday, March 23, 2011
    • MOST SLIDES ARE AWFUL. CHANGE THAT.Wednesday, March 23, 2011
    • + WHO IS THIS GUY? this is one slide you aren’t required to pay attention toWednesday, March 23, 2011
    • WHAT TO EXPECT one forced exercise for participation. discussion. videos.Wednesday, March 23, 2011
    • Name, Title, Industry What one thing do you want to learn today about social media? OUR FORCED EXERCISE only one today, pinky swearWednesday, March 23, 2011
    • 1 GET TO KNOW SMART PEOPLE HIRE SMART. NETWORK SMART. A FEW GROUND RULES tips to save you & your company time and moneyWednesday, March 23, 2011
    • 1 GET TO KNOW SMART PEOPLE 2 DON’T REINVENT THE WHEEL BORROW. CITE. REWORK. A FEW GROUND RULES tips to save you & your company time and moneyWednesday, March 23, 2011
    • 1 GET TO KNOW SMART PEOPLE 2 DON’T REINVENT THE WHEEL 3 TAKE RISKS - BIG, HUGE & SCARY FAIL OR TRY HARDER. A FEW GROUND RULES tips to save you & your company time and moneyWednesday, March 23, 2011
    • Jay Baer Jason Falls Amber Naslund Chris Broganconvinceandconvert.com socialmediaexplorer.com brasstackthinking.com chrisbrogan.com YELLOW PAGES OF SOCIAL most social questions or dilemmas are answered hereWednesday, March 23, 2011
    • WHY DOES SOCIAL MATTER?Wednesday, March 23, 2011
    • WHY IS THIS IMPORTANT? stats don’t lie (in this case at least)Wednesday, March 23, 2011
    • WHY IS THIS IMPORTANT? stats don’t lie (in this case at least)Wednesday, March 23, 2011
    • SOCIAL MEDIA IS NOT NEW customers have always talked, now their voice is amplifiedWednesday, March 23, 2011
    • THE MESSAGE WAS PUSHED they talked. we listened.Wednesday, March 23, 2011
    • WORD OF MOUTH BECAME EASY we could talk to more people about more thingsWednesday, March 23, 2011
    • NOW WE TALK AND HOPEFULLY... they listenWednesday, March 23, 2011
    • PUSH AND PRAY OR NOW WE TALK AND HOPEFULLY... PULL AND STAY? they listenWednesday, March 23, 2011
    • THE INTERACTIONS ARE REAL and they matter to more people than you realizeWednesday, March 23, 2011
    • THE INTERACTIONS ARE REAL and they matter to more people than you realizeWednesday, March 23, 2011
    • A BRIEF OVERVIEW OF SOME OF THE PLATFORMSWednesday, March 23, 2011
    • BLOGGING PLATFORMS free or extremely inexpensive to get startedWednesday, March 23, 2011
    • A BLOG AS A SOCIAL HUB and a conversion machine...Wednesday, March 23, 2011
    • TWITTER DOES HAVE VALUE networking, research, connecting, voice of the customerWednesday, March 23, 2011
    • STALKING IS OKAY what are your prospects and customers talking about?Wednesday, March 23, 2011
    • TAKE DISCUSSIONS OFFLINE 90% of word of mouth is thereWednesday, March 23, 2011
    • CONNECTIONS ARE REAL most of these folks were met through twitterWednesday, March 23, 2011
    • TWITTER VS. REAL LIFE relevance varies depending on the audienceWednesday, March 23, 2011
    • TWITTER VS. REAL LIFE relevance varies depending on the audienceWednesday, March 23, 2011
    • 27% OF SMB’S USE FACEBOOK statistically valid, but not for everyoneWednesday, March 23, 2011
    • FACEBOOK FOR BUSINESS much more feasible for B2C companiesWednesday, March 23, 2011
    • LINKEDIN a new member joins every secondWednesday, March 23, 2011
    • USE CURRENT INFORMATION people are looking, let them find youWednesday, March 23, 2011
    • ANSWER QUESTIONS building expertise ain’t easyWednesday, March 23, 2011
    • VIDEO AS A DIFFERENTIATOR authentic content can set your business apartWednesday, March 23, 2011
    • VIDEO CASE STUDY blendtec’s genius seriesWednesday, March 23, 2011
    • VIDEO CASE STUDY blendtec’s genius seriesWednesday, March 23, 2011
    • NOT THE SAME OLD VIDEO Boone Oakley chose to do their entire website on YouTubeWednesday, March 23, 2011
    • LOCATION BASED SERVICES a few of way too many and they’re all slightly differentWednesday, March 23, 2011
    • A GENERIC LBS STRATEGY without incentives, LBS is a waste of timeWednesday, March 23, 2011
    • A BRIEF BREAK 5-7 MINUTESWednesday, March 23, 2011
    • HOW TO MAKE YOUR COMPANY MORE SOCIALWednesday, March 23, 2011
    • “ the emotional aftertaste that’s conjured up by, but not necessarily dependent on, a series of experiences.” WHAT IS A BRAND ANYWAY? -ze frankWednesday, March 23, 2011
    • DON’T FORGET TO CLICK ME SOCIAL MEDIA AT WORK traditional communication is changingWednesday, March 23, 2011
    • WHAT TO DO this is a social session - take it to the peopleWednesday, March 23, 2011
    • link WHAT TO DO this is a social session - take it to the peopleWednesday, March 23, 2011
    • WHAT TO DO read “the now revolution” or join us may 19 with triangle amaWednesday, March 23, 2011
    • WHAT TO DO eliminate silos andsay no to silosred tape around processes unnecessary and unneccesary red tapeWednesday, March 23, 2011
    • WHAT TO DO hire and fire the right people - an hr thing, not a social thingWednesday, March 23, 2011
    • WHAT TO DO empower the correct stakeholdersWednesday, March 23, 2011
    • WHAT TO DO listen, listen, and listen some moreWednesday, March 23, 2011
    • WHAT TO DO react and engage at the appropriate timeWednesday, March 23, 2011
    • WHAT TO DO measure the metrics that make sense for youWednesday, March 23, 2011
    • link WHAT NOT TO DO this isn’t always crystal clear...Wednesday, March 23, 2011
    • link WHAT NOT TO DO this isn’t always crystal clear...Wednesday, March 23, 2011
    • link WHAT NOT TO DO this isn’t always crystal clear...Wednesday, March 23, 2011
    • link WHAT NOT TO DO this isn’t always crystal clear...Wednesday, March 23, 2011
    • link WHAT NOT TO DO this isn’t always crystal clear...Wednesday, March 23, 2011
    • WHAT NOT TO DO eliminate silos and unnecessary red you know your market don’t assume tape around processesWednesday, March 23, 2011
    • WHAT NOT TO DO eliminate silos and unnecessary red you know your market don’t assume tape around processesWednesday, March 23, 2011
    • WHAT NOT TO DO eliminate silos and unnecessary red you know your market don’t assume tape around processesWednesday, March 23, 2011
    • DEVELOP YOUR SOCIAL MEDIA STRATEGYWednesday, March 23, 2011
    • DEVELOPING A SOCIAL STRATEGY 7 steps from Jay Baer and what we do at PhoneboothWednesday, March 23, 2011
    • 1Wednesday, March 23, 2011 WHAT IS YOUR PITCH? elevator - ceo - 140 characters
    • Why are we spending time on social media?2Wednesday, March 23, 2011 WHAT IS THE POINT? goals - control - community driven
    • 3 WHAT IS YOUR RELATIONSHIP? how do you interact - advocates vs. new visitorsWednesday, March 23, 2011
    • SPAM3 WHAT IS YOUR RELATIONSHIP? how do you interact - advocates vs. new visitorsWednesday, March 23, 2011
    • SPAM VALUE3 WHAT IS YOUR RELATIONSHIP? how do you interact - advocates vs. new visitorsWednesday, March 23, 2011
    • vs4 WHERE IS YOUR AUDIENCE?Wednesday, March 23, 2011 goals - control - community driven
    • 5 WHAT’S YOUR ONE THING?Wednesday, March 23, 2011 a little test...
    • Wednesday, March 23, 2011
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    • Wednesday, March 23, 2011
    • 6 HOW WILL YOU BE HUMAN?Wednesday, March 23, 2011 people, brand, culture, sarcasm
    • 7 HOW WILL YOU MEASURE SUCCESS?Wednesday, March 23, 2011 people, brand, culture, sarcasm
    • POST-IT NOTE RECAP check and see if there is anything we missedWednesday, March 23, 2011
    • QUESTIONS? and potentially some answersWednesday, March 23, 2011
    • Chris Moody @cnmoody chris-moody.com cm@chris-moody.com need a business phone solution? phonebooth.com WANT TO DISCUSS MORE? feel free to reach outWednesday, March 23, 2011