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Five Ways to Harness the Power of Community
 

Five Ways to Harness the Power of Community

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Feel like you don't have a community? Are people not talking about your product or service? There are still some easy ways to develop a community. Chris will walk through several examples and review ...

Feel like you don't have a community? Are people not talking about your product or service? There are still some easy ways to develop a community. Chris will walk through several examples and review the best practices of creating and harnessing the power of an online community.

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    Five Ways to Harness the Power of Community Five Ways to Harness the Power of Community Presentation Transcript

    • FIVEWAYS TO HARNESS THEPOWEREVEN IF YOUCOMMUNITY OF DON’T THINK YOU HAVE ONE CHRIS MOODY | RED HAT | @CNMOODY
    • WHO IS THIS GUY?HE WAS NOT ON THE ORIGINAL AGENDA!
    • POTENTIAL TWEETWOW. @CNMOODY HAS TOTALLY EXCEEDED MYEXPECTATIONS AS A SPEAKER. #SOCIALFRESH
    • 1. MARKET RESEARCHTAP INTO AN EXISTING COMMUNITY
    • BLOOD PRESSURE HIGH BPBP DIAGNOSTIC STATION STRESS TESTBP MEASUREMENT SP02BP CUFF PULSE OXIMETERHYPERTENSION DIAGNOSISCLINICALS NURSING SCHOOLMED SCHOOL MEDICAL PRACTICESUNTECH BP SPHYG
    • POTENTIAL TWEETPEOPLE ARE ALREADY TALKING ABOUTSOMETHING SIMILAR TO WHAT YOU DO. STUDYTHEM. @CNMOODY #SOCIALFRESH
    • 2. GIVE OTHERS A VOICEARE YOU AMPLIFYING WHAT PEOPLE ARE SAYING?
    • TURN CRITICS INTO ADVOCATES
    • POTENTIAL TWEETACT ON CUSTOMER FEEDBACK AND PUBLICIZEYOUR ACTIONS. @CNMOODY #SOCIALFRESH
    • 3. GET CUSTOMERS INVOLVEDPOTENTIAL CUSTOMERS COUNT TOO.
    • DO PEANUTS CREATE COMMUNITY?
    • STOP TREATING CUSTOMERSLIKE A MIDDLE SCHOOL DANCE
    • BUT I DON’T HAVE BUDGET OR TIME CHRIS…ASK ONE QUESTION PER MONTH TO YOUR LIST.
    • POTENTIAL TWEETIF YOU HAVE ANY CUSTOMERS, YOU HAVE ACOMMUNITY. DO SOMETHING ABOUT IT.@CNMOODY #SOCIALFRESH
    • 4. HOST COLLABORATIONSPONSOR A MOVEMENT.
    • POTENTIAL TWEETFIND A WAY TO MAKE WHAT YOU HAVE BETTERTHROUGH COMMUNITY. HOST THAT. @CNMOODY#SOCIALFRESH
    • 5.INTERESTING PEOPLE INTHOUGHT LEADERSPUT EXPOSE THE GENERAL PUBLIC.
    • A thought-leader is someone who is willing to stepinto the spotlight and voice their points of view,innovative ideas, and potentially controversialopinions. He drives conversation and peppers theInternet and other outlets with his insights, ideas,and expertise. marla tabaka THIS SLIDE IS FOR CHUCK HEMANN AND INCLUDES LOTS OF TEXT
    • OWN YOUR NICHE COMMUNITY
    • 1. RESEARCH EXISTING COMMUNITIES2. GIVE OTHERS A VOICE3. GET CUSTOMERS INVOLVED4. HOST COLLABORATION5. EXPOSE THOUGHT LEADERS
    • OPEN QUESTIONS. RE: COMMUNITYI HAVE SOME Q&A CHRIS MOODY | RED HAT | @CNMOODY