An Introduction To Social Media Slideshare

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A presentation for people who are unfamiliar with social media. We use this with organizations that are looking to introduce social media concepts. …

A presentation for people who are unfamiliar with social media. We use this with organizations that are looking to introduce social media concepts.

It's easy to start in the trenches, so the goal of this slide deck is to step back and help everyone understand the worlds of social media and new marketing.

More in: Technology
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  • 1. An Introduction to Social Media What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it? // save ink, print grayscale // pdf // slideshare
  • 2. What is Social Media?
    • Social media are platforms for interaction and relationships ,
    • not content and ads.
    What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it? Brian Eisenberg
      • in·ter·ac·tion - mutual or reciprocal action or influence
        • re·la·tion·ship - a specific instance or type of kinship
    //
  • 3.
    • Connect to people with similar interests.
    • Listen, learn, and interact.
    • Add value.
    • Create relationships.
    • Maintain and foster relationships.
    • Increase your network (personal or professional).
    • Build your personal brand and expertise.
    What is Social Media? What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it?
  • 4. What is Social Media?
    • a conversation between the brand and its customers – r. meyer
    • // just look at barack obama’s entire campaign – i. amit
    • word of mouth, telling stories, connecting P2P, findability – w. brache
    • // social media and new marketing is about open conversation – j. king
    • listening, listening, listening, listening, listening - @ninjarunner
    • // building community based on likes/dislikes - @groovybrent
    • social media is the definition of marketing - @koukoupuff
    • // sharing caring conversations online - @activelife
    • no holds barred informal networking and content sharing - @thefloatingfrog
    • // internet media that has the ability to interact with it – r. scoble
    • the various activities that integrate technology, social interaction – m. kagan
    • CONVERSATION, SHARING , INTERACTION
    What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it? What they say… Disclaimer : this slide is intended to be crowded and overwhelming.
  • 5. What is Social Media? What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it?
  • 6. Blogging
    • Blog is derived from we blog .
    • Simply a site with frequently updated commentary.
    • Most blogs are focused on one, or a couple of topics.
    • Commenting is generally encouraged to create “real-time” discussion.
    What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it?
  • 7. Blogging
    • Archives : a historical compilation of posts and content.
    • Blogrolls : a list of links to other sites, blogs, etc.
    • Category : a filing system for blog posts (e.g. Marketing).
    • Comment : human responses based on blog content.
    • Content : the information, photos, videos, etc on a site.
    • Feeds : a reading subscription to blog content (e.g. RSS).
    • Permalinks : Perma nent links to individual posts.
    • Plugins : Scripts that add functionality to your blog.
    • Post : an entry to the blog, the process of adding content.
    • Wordpress , Typepad , Blogger : platforms for blogs.
    What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it? Cheat sheet : key words and terms that you may hear in the future.
  • 8. Facebook
    • A social network connecting friends.
    • Some “big brands” use FB to connect to a large audience.
    • Messaging, status updates, photos, videos, shared links, applications, & more.
    • More than 175 million active users.
    • More than 3 billion minutes are spent on Facebook each day.
    What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it?
  • 9. Facebook
    • An intro to Facebook video .
    • Applications : add-ons to your Facebook profile (Photos, Links, Video, Groups, Marketplace, Games, etc.)
    • Facebook Chat : A feature that allows you to type and communicate in real-time with your online friends.
    • Mark Zuckerberg : Founder, CEO & President of FB.
    • Poke : Alert another user that you are thinking of them, even Facebook admits pokes have no real use.
    • Privacy : Restricting access to various areas of your profile.
    • Profile : a user’s personal page with photos, info, etc.
    What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it? Cheat sheet : key words and terms that you may hear in the future.
  • 10. LinkedIn
    • A business-oriented social network .
    • Most users connect to people they know.
    • Users tend to be more senior (28% VP+).
    • 66% of users are decision makers or influencers.
    • More connections = greater the likelihood of higher personal income
      • Those with personal incomes between $200K-$350K were seven times more likely than others to have over 150 connections!
    What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it?
  • 11. LinkedIn
    • Applications : Add-ons (upload a blog, slides, etc.).
    • Completeness : Removing gaps by having an image and informative content uploaded in your profile.
    • Connections : Similar to friends, your network.
    • Groups : a network of people with similar interests.
    • Profile : a user’s personal information, rendered in a format similar to a resume.
    • Recommendations : Feedback on a user to further support their professional networking.
    • Usage tip : Participate in discussions! It helps to build your network and build your expertise.
    What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it? Cheat sheet : key words and terms that you may hear in the future.
  • 12. Twitter
    • Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
    • A great overview of Twitter at tweeternet .
    • Twitter allows you to listen and monitor what people are saying about you, your company, your interest, and anything else.
    What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it?
  • 13. Twitter
    • @reply : A public response to a Twitter user; @username Insert body of message .
    • #hashtag : Group popular, commonly referenced topics; IBM is laying off more people #jobless .
    • Direct Messages : D username sends a direct message to that user (referred to as a DM).
    • Monitter , Tweetgrid , Tweetdeck : A few of many useful Twitter tools to help you monitor trends, interact, etc.
    • Retweet : Repost another user’s tweet; RT username: “Text you’d like to retweet.”
    • Tweetup : a gathering of Twitter users to discuss trends, usage, and more; usually benefitting a charity.
    • URL Shorteners : sites that convert links to shorter links to save characters and add analytics in some cases.
    What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it? Cheat sheet : key words and terms that you may hear in the future.
  • 14. Delicious
    • A social bookmarking site that aggregates the number of bookmarks for any link.
    • Bookmark and tag links that you like for easy web access.
    • Each bookmark will have a number beside it indicating other users with the same link.
    What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it?
  • 15. Digg
    • “ A place for people to discover and share content from anywhere on the web.”
    • Post content and other users that like the content “Digg” it, voting it up in the ranks.
    • Valued at $200 million (BusinessWeek).
    • The Digg Effect : a flood of traffic to a site based on have lots of “Diggs.”
    • Notable competitors include Reddit and Slashdot.
    What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it?
  • 16. How to use Social Media
    • It’s all about BALANCE .
      • Time, Resources, Goals, Outlets used, etc.
    • F ocus : Align the social media outlets you use with your goals and add value.
    • A nticipate : Find where you think your goals will lead you and be proactive.
    • I nteract : Social media is about community, build yours, and join others.
    • L isten : You can’t add value if you don’t know what is being said. LISTEN.
    What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it? From Why Companies FAIL at Social Media in One Word by Chris Moody
  • 17. Questions? What is it? | Blogging | Facebook | LinkedIn | Twitter | Delicious | Digg | How to use it? Chris Moody // cm@chris-moody.com