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Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
Communication
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Communication

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This presentation was used as a teaching tool for a graduate level communication course at Dallas Baptist University. It covers four different chapters from one of the texts that was used in the class …

This presentation was used as a teaching tool for a graduate level communication course at Dallas Baptist University. It covers four different chapters from one of the texts that was used in the class called Communication Strategies.

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Transcript

  • 1.
  • 2. C. Nicholas Morris
    Advertising
    Public Relations
    International Evangelical Media
    Communicating in Cybernetic Culture
  • 3. Advertising
    Fueling a Passion for Consumption
  • 4. Advertising
    The process of creating and using advertisements, not the paid ads themselves
  • 5. Enticements to buy, use or believe something
    1.
    Identifiers of the advertiser
    2.
    Presentations of a particular paid medium
    3.
  • 6. IMC
    Includes advertising and other tools used to persuade
    Aims to convince people to purchase a product or service
    Used for nonprofit purposes
    Integrated Marketing Communication
  • 7. Branding
    Build the churches identity and image
    Ensure that members actively support the programs of the church
    Remain members for a lifetime – Brand Loyalty
    Brand Equity – the assets that add to the value assigned to a product in the minds of the consumers
  • 8.
  • 9. Branding
    Brand Awareness
    Brand Acceptance
    Brand Preference
    Brand Loyalty
    Brand Loyalty Continuum
  • 10. Branding
    Brand your organization effectively online, because your website is a 24/7 storefront for your organization
    Branding in Cyberspace
  • 11. Fellowship Church
    www.fellowshipchurch.com
  • 12.
  • 13. Word of Mouth
    Holy Spirit
  • 14. Excess Passion
    Excess of Materialism
    Excess of Profession
    Excess of Emotion
    Mere Excess
  • 15. Promoting Public Relations
    In a New-Media Environment
  • 16. Public Relations
    Fostering positive relationships with audiences (“public”) both inside and outside an organization
  • 17. Public Relations
    Goal of PR Involves building and preserving a relationship and a lasting reputation, guiding what comes to mind when people hear, think, or read about an organization
  • 18. Public Relations
    Proactively Inviting
    Responding
    Partnering
    Establishing
    Raising and Recruiting
    Communicating
    Fostering
    Keeping a Pulse
    Ministry PR Involves
  • 19. Public Relations
    Corrupting Influence
    Misallocation of Resources
    Political Entanglement
    Difficult to Evaluate
    Potential Pitfalls
  • 20. Internationalizing
    Evangelical Media
  • 21. Africa
    Roman Catholic, Muslim (northern), Christian (Southern)
    Denominations: Baptist, Methodist, Presbyterian, Pentecostal
  • 22. Asia
    CHINA
    - officially closed to all foreign missionaries
    - Government sanctioned churches
    - Three-Self Patriotic Church
    - Underground Christian Churches
    - In 2007, 10,000 Chinese were becoming Christian everyday
    NORTH KOREA – officially and atheistic state
    SOUTH KOREA – 2nd largest source of missionaries in the world; (USA - 1st)
    Indonesia & Malaysia – Islamic state
    India – Christian- militant anti-Christian and anti-Muslim political parties
  • 23. Europe
    Post-Christian Europe
    Global Center of Christianity
    3rd Place
  • 24. Latin America
    Roman Catholic
  • 25. Middle East
    Christianity, Judaism, Islam, Zionism
    most complex and difficult
    roots of the three most monotheistic religions
  • 26. Communicating
    In Cybernetic Culture
  • 27. Cybernetic Culture
    6% of the people on the planet have accessed the Internet
  • 28. Cybernetic Culture
    Human beings can escape themselves and their earthly reality
    Bringing our individual experiences into cybernetic culture and make it part of the collective whole
    Can extend our spiritual lives
    Cybernetic Culture Results
  • 29. Cybernetic Culture
    Economic
    Political
    Social
    Identity and Self
    Cybernetic Culture Concerns
  • 30. Cybernetic Culture
    What are the physics of technological change? 
    Who directs or manages the technological change and its content?
    What are the metaphysical dimensions of the change and their implications for communication?
  • 31. Cybernetic Culture
    Culture has consequences
    Global mass culture remains centered in the West – homogenization
    Process occurs using the means of communication and its artifactual representations
    Globalization, Cellularization and Implications for Communication
  • 32. Cybernetic Culture
    Metaphysical Dimensions of Communication in a Cellular World
  • 33. C. Nicholas Morris
    Advertising
    Public Relations
    International Evangelical Media
    Communicating in Cybernetic Culture

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