About I am a reporter turned MBA with a decade of public relations and marketing experience. I combine my passion for story telling with strategic communications perspective and a geeky fascination with the latest tools for reaching audiences.
My eclectic background means I speak both editorial and business, left brain and right brain, qualitative and quantitative. I feel comfortable with a reporter's notebook in my hand and an Excel pivot table on my screen.
I launched one of AP's most successful Twitter accounts, @APStylebook, which now has more than 120,000 followers, and I'm knowledgeable about Facebook, Twitter, FourSquare, Pinterest, TweetDeck, HootSuite, Tumblr, Yelp, Paper.li, Klout