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Transcontinental eBook Solution A Unique Product Offer for Book Publishers
THE eBOOK MARKET <ul><li>Transcontinental eBook Solution  </li></ul>
The Emergence of eBooks in the Publishing Market <ul><li>Amazon’s 2007 introduction of the Kindle ignited intense focus on...
The iPad’s Effect on eBooks: A Game Changer The iPad is a tablet computer marketed as a platform for audio and visual  med...
<ul><li>North American eBook sales rose 150.2% to $40.8 million in July  2010  alone </li></ul><ul><li>Through the first s...
<ul><li>Convenient availability of the most popular books in digital form </li></ul><ul><li>Instant download via mobile de...
vs. The eBook   Market The great eBook wars have begun.
Big Player Dynamics <ul><li>Amazon dominated the market and was able to set and enforce pricing and other publisher demand...
Forecasted Rate of eBook Adoption <ul><li>Forrester Research says that the 7% of US online adults who read eBooks today wi...
Forecasted Rate of eBook Adoption <ul><li>Forrester Research says that the 7% of US online adults who read eBooks today wi...
Forecasted Rate of eBook Adoption <ul><li>Forrester Research says that the 7% of US online adults who read eBooks today wi...
Forecasted Rate of eBook Adoption <ul><li>Forrester Research says that the 7% of US online adults who read eBooks today wi...
Forecasted Rate of eBook Adoption <ul><li>Forrester Research says that the 7% of US online adults who read eBooks today wi...
THE CHALLENGES OF  A NEW MARKET <ul><li>Transcontinental eBook Solution  </li></ul>
Challenge #1: Revenue Model  <ul><ul><li>Publishers are not clear on a profitable go-to-market strategy.  </li></ul></ul>M...
Challenge #2: Limited Unproven Options  <ul><li>Publishers are not convinced of current business model. Amazon and Apple, ...
The Current eBook Business Model
Challenge #3: Technology  <ul><li>Technology issues inherent to this new market </li></ul><ul><li>•   Few internal resourc...
Challenge #4: Technical Logistics  <ul><li>The actual conversion process of in-house book titles including archives requir...
Challenge #5: Distribution  <ul><li>The distribution process is still not clearly established. Industry standards have not...
<ul><li>The Transcontinental eBook Opportunity </li></ul>The Transcontinental eBook Solution
The Transcontinental eBook   Business Model
Opportunity #1: Archiving <ul><ul><li>Archived digital copies can provide a significant new revenue stream </li></ul></ul>...
Opportunity #2: Test Market Capabilities <ul><ul><li>Bring your book to market digitally first, and collect valuable feedb...
Opportunity #3: Productivity <ul><ul><li>With Transcontinental, the publisher becomes unburdened by such considerations as...
Opportunity #4: eBook Neutrality in 24hrs <ul><li>Our digital solution is platform neutral. It reduces time to market and ...
<ul><li>The Differentiator </li></ul>
The key differentiator is DATA. With Transcontinental powered technology, our publishers receive an impressive amount of c...
The Core Values of our Strategy: Our Core Values <ul><li>We took the time to listen and understand the digital market and ...
<ul><li>Transcontinental eBook Solution </li></ul>6 EASY STEPS
6 Easy Steps
6 Easy Steps
THE COMPETITIVE ADVANTAGE <ul><li>Transcontinental eBook Solution  </li></ul>
<ul><li>Catch the wave! </li></ul><ul><li>While book readers drive device and content sales  today ,  the next five years ...
<ul><ul><li>To market in 24-hours </li></ul></ul><ul><ul><li>Publishers can sell online via their website with an easy to ...
<ul><li>Transcontinental, Your eBook Partner. </li></ul><ul><li>Print </li></ul><ul><li>Fulfillment </li></ul><ul><li>Emai...
<ul><li>Pricing </li></ul>Transcontinental – The Competitive Advantage
<ul><li>eBook – Price list </li></ul><ul><li>Start-up fees 50.00$ / P.O. </li></ul><ul><li>Conversion  with  digital wareh...
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  1. 1. Transcontinental eBook Solution A Unique Product Offer for Book Publishers
  2. 2. THE eBOOK MARKET <ul><li>Transcontinental eBook Solution </li></ul>
  3. 3. The Emergence of eBooks in the Publishing Market <ul><li>Amazon’s 2007 introduction of the Kindle ignited intense focus on the rapid adoption and proliferation of eReaders. </li></ul><ul><li>Source: Forrester Research US eBook Forecast 2010-2-15 </li></ul>The eBook Market
  4. 4. The iPad’s Effect on eBooks: A Game Changer The iPad is a tablet computer marketed as a platform for audio and visual media including books, comic books and periodicals. Released in April 2010, it immediately sold over 3 million devices <ul><li>Early adopters purchased 5 million eBooks within just a few months </li></ul><ul><li>Enthusiasm fast-tracked the device to a 22% eBook market share </li></ul><ul><li>Apple sold approximately 10 million iPads in 2010 and expects to sell more than 30 million in 2011 </li></ul><ul><ul><li>One in five Americans owns or plan to own a tablet within three years </li></ul></ul><ul><ul><li>More than half say they will use it to read eBooks and newspapers </li></ul></ul><ul><li>Source: International Business Times , Sept 13 th 2010, Harris Interactive </li></ul>The eBook Market
  5. 5. <ul><li>North American eBook sales rose 150.2% to $40.8 million in July 2010 alone </li></ul><ul><li>Through the first seven months of 2010 </li></ul><ul><ul><li>eBook sales rose 191.0% to $219.5 million </li></ul></ul><ul><ul><li>eBooks continued to close the gap on mass market paperbacks </li></ul></ul><ul><ul><ul><li>Year-to-date sales were 13.1%, or $385.9 million, within the third largest format for adult titles </li></ul></ul></ul><ul><li>Source: AAP July 2010 Sales report </li></ul>The eBook Market Significant Growth in 2010
  6. 6. <ul><li>Convenient availability of the most popular books in digital form </li></ul><ul><li>Instant download via mobile device </li></ul><ul><li>Prices often significantly below print </li></ul><ul><li>These factors are attracting consumers more rapidly than any other media. </li></ul>The eBook Market Key Success Drivers:
  7. 7. vs. The eBook Market The great eBook wars have begun.
  8. 8. Big Player Dynamics <ul><li>Amazon dominated the market and was able to set and enforce pricing and other publisher demands </li></ul><ul><li>Apple saw an opportunity to: </li></ul><ul><ul><li>Create a new device category </li></ul></ul><ul><ul><li>Penetrate global publishing market similar to its transformation of music industry </li></ul></ul><ul><ul><li>Offer publishers more pricing flexibility </li></ul></ul>The eBook Market
  9. 9. Forecasted Rate of eBook Adoption <ul><li>Forrester Research says that the 7% of US online adults who read eBooks today will grow so rapidly that they will easily spend nearly $3 billion on eBooks in 2015. </li></ul><ul><li>Source: Forrester Research, eBook Buying Is About To Spiral Upward US eBook Forecast, 2010 To 2015 </li></ul>The Future Of eBook s
  10. 10. Forecasted Rate of eBook Adoption <ul><li>Forrester Research says that the 7% of US online adults who read eBooks today will grow so rapidly that they will easily spend nearly $3 billion on eBooks in 2015. </li></ul><ul><li>Source: Forrester Research, eBook Buying Is About To Spiral Upward US eBook Forecast, 2010 To 2015 </li></ul>The Future Of eBooks
  11. 11. Forecasted Rate of eBook Adoption <ul><li>Forrester Research says that the 7% of US online adults who read eBooks today will grow so rapidly that they will easily spend nearly $3 billion on eBooks in 2015. </li></ul><ul><li>Source: Forrester Research, eBook Buying Is About To Spiral Upward US eBook Forecast, 2010 To 2015 </li></ul>The Future Of eBooks
  12. 12. Forecasted Rate of eBook Adoption <ul><li>Forrester Research says that the 7% of US online adults who read eBooks today will grow so rapidly that they will easily spend nearly $3 billion on eBooks in 2015. </li></ul><ul><li>Source: Forrester Research, eBook Buying Is About To Spiral Upward US eBook Forecast, 2010 To 2015 </li></ul>The Future Of eBooks
  13. 13. Forecasted Rate of eBook Adoption <ul><li>Forrester Research says that the 7% of US online adults who read eBooks today will grow so rapidly that they will easily spend nearly $3 billion on eBooks in 2015. </li></ul><ul><li>Source: Forrester Research, eBook Buying Is About To Spiral Upward US eBook Forecast, 2010 To 2015 </li></ul>$3 billion The Future Of eBooks 2015
  14. 14. THE CHALLENGES OF A NEW MARKET <ul><li>Transcontinental eBook Solution </li></ul>
  15. 15. Challenge #1: Revenue Model <ul><ul><li>Publishers are not clear on a profitable go-to-market strategy. </li></ul></ul>Market Challenges
  16. 16. Challenge #2: Limited Unproven Options <ul><li>Publishers are not convinced of current business model. Amazon and Apple, as the biggest players, are dictating how business is done. </li></ul>Market Challenges
  17. 17. The Current eBook Business Model
  18. 18. Challenge #3: Technology <ul><li>Technology issues inherent to this new market </li></ul><ul><li>• Few internal resources to deal with ePUB conversions </li></ul><ul><li>• QA process lengthy and requires dedicated testing team. </li></ul>Market Challenges
  19. 19. Challenge #4: Technical Logistics <ul><li>The actual conversion process of in-house book titles including archives requires a considerable amount of internal bandwidth, storage space and hardware. </li></ul>Market Challenges
  20. 20. Challenge #5: Distribution <ul><li>The distribution process is still not clearly established. Industry standards have not been clearly defined for either publisher or distributor. </li></ul>Market Challenges
  21. 21. <ul><li>The Transcontinental eBook Opportunity </li></ul>The Transcontinental eBook Solution
  22. 22. The Transcontinental eBook Business Model
  23. 23. Opportunity #1: Archiving <ul><ul><li>Archived digital copies can provide a significant new revenue stream </li></ul></ul>The Transcontinental eBook Solution
  24. 24. Opportunity #2: Test Market Capabilities <ul><ul><li>Bring your book to market digitally first, and collect valuable feedback and demographic data that will help you make an educated choice prior to making a print decision. This frictionless, low-cost digital publishing removes the need for large capital outlays. </li></ul></ul>The Transcontinental eBook Solution
  25. 25. Opportunity #3: Productivity <ul><ul><li>With Transcontinental, the publisher becomes unburdened by such considerations as file security, IT considerations, conversion protocols or logistical details. </li></ul></ul>The Transcontinental eBook Solution
  26. 26. Opportunity #4: eBook Neutrality in 24hrs <ul><li>Our digital solution is platform neutral. It reduces time to market and is visible on any device within 24 hours. Access to worldwide bookstores and powerful sales reporting and analytics empower you to create new revenue streams with speed to market. </li></ul>The Transcontinental eBook Solution
  27. 27. <ul><li>The Differentiator </li></ul>
  28. 28. The key differentiator is DATA. With Transcontinental powered technology, our publishers receive an impressive amount of consumer statistics not previously available with any other application on the market. In-depth online analytics and sales information will help publishers understand who their online customer is, what they are purchasing and which titles are performing. In addition, the publisher’s content is now securely hosted on Transcontinental servers with full security and built-in universal distribution to all selected Online Bookstores from one file location. For Online Bookstores, Transcontinental provides properly pre-formatted files, advanced marketing tools such as Page-Flip Previews, and direct download links for use in their eCommerce systems. The files delivered are market ready - no extra work or investment required. The Differentiator
  29. 29. The Core Values of our Strategy: Our Core Values <ul><li>We took the time to listen and understand the digital market and to source the right technology solution based on book publishers’ digital needs. </li></ul><ul><li>To ensure ‘plug-in’ capabilities to existing customer systems as a complimentary service; our technology is always on and runs in the background </li></ul><ul><li>To provide our customer’s with technology that is: data centric, low investment and has rapid means of acquiring and distributing new material. </li></ul>
  30. 30. <ul><li>Transcontinental eBook Solution </li></ul>6 EASY STEPS
  31. 31. 6 Easy Steps
  32. 32. 6 Easy Steps
  33. 33. THE COMPETITIVE ADVANTAGE <ul><li>Transcontinental eBook Solution </li></ul>
  34. 34. <ul><li>Catch the wave! </li></ul><ul><li>While book readers drive device and content sales today , the next five years will see an explosion of the eReader textbook market. Retailers, mobile operators, and device manufacturers are all vying for a piece of the action. </li></ul><ul><li>Publishers of all sizes and types need to plan and grow their businesses in step with their tech-savvy consumers. </li></ul>Transcontinental – The Competitive Advantage Your Audience. Their Preference. Publishers must proactively shape their own eReader opportunities — or miss their last best chance to control their own destinies .
  35. 35. <ul><ul><li>To market in 24-hours </li></ul></ul><ul><ul><li>Publishers can sell online via their website with an easy to use, intuitive application that enables real-time reporting including ‘in-market stats’ and more. </li></ul></ul><ul><ul><li>Expand your sales channels by leveraging multiple distributors through one application. </li></ul></ul><ul><ul><li>Control your content via secure servers </li></ul></ul>Transcontinental – The Competitive Advantage
  36. 36. <ul><li>Transcontinental, Your eBook Partner. </li></ul><ul><li>Print </li></ul><ul><li>Fulfillment </li></ul><ul><li>Email Marketing </li></ul><ul><li>Custom Publishing </li></ul><ul><li>Marketing Communications </li></ul><ul><li>DIGITAL EDITIONS—Books, Magazines, Catalogs </li></ul>Transcontinental – The Competitive Advantage
  37. 37. <ul><li>Pricing </li></ul>Transcontinental – The Competitive Advantage
  38. 38. <ul><li>eBook – Price list </li></ul><ul><li>Start-up fees 50.00$ / P.O. </li></ul><ul><li>Conversion with digital warehouse </li></ul><ul><li>Simple Conversion 0.50$ / page </li></ul><ul><li>Complex Conversion 1.00$ / page </li></ul><ul><li>Conversion without digital warehouse </li></ul><ul><li>Simple Conversion 0.75$ / page </li></ul><ul><li>Complex Conversion 1.25$ / page </li></ul><ul><li>Account creation and upload to digital warehouse </li></ul><ul><li>Titles currently in printing process at Transcontinental No charge </li></ul><ul><li>Older titles (already printed) 50.00$ </li></ul><ul><li>Titles printed outside Transcontinental 100.00$ </li></ul>Transcontinental – The Competitive Advantage Please note : YOU NEED A DIFFERENT ISBN NUMBER FOR EACH PUBLICATION / 1 FOR EPUB – 1 FOR PDF – 1 FOR PRINTED VERSION.
  39. 39. Thank You
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