How to Integrate Social Media into Marketing Activities Through IT and Cloud Computing Solutions?
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How to Integrate Social Media into Marketing Activities Through IT and Cloud Computing Solutions?

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My sharing to the delegates in the 4th Annual CIO China Summit 2011 at the Purple Mountain Hotel in Shanghai on 24 June 2011

My sharing to the delegates in the 4th Annual CIO China Summit 2011 at the Purple Mountain Hotel in Shanghai on 24 June 2011

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How to Integrate Social Media into Marketing Activities Through IT and Cloud Computing Solutions? Presentation Transcript

  • 1. How to Integrate Social Media into Marketing Activities Through IT and Cloud Computing Solutions?
    • 如何利用 IT 解决方案和云计算应用将社交媒体植入企业市场活动?
  • 2. Emil Chan
    • Greater China Capital - China Managing Director
    • Hong Kong IBM User Group - Chairman 香港 IBM 用户学会主席
    • iProA - Council Member 香港互联网专业协会常务理事
    • Certified Trainer of Neuro Linguistic Programming (NLP) 神经语言程式教练
    • 20 Years experience on IT and back office operations in international banks
  • 3. AGENDA
    • Let ’ s work it out together interactively
    • 互動
  • 4. 一将功成万骨枯 What millions died that Caesar might be great!
  • 5. Social Network
    • 社交网路,是由 许多节点 构成的一种社会结构,节点通常是指个人或组织‧社交网路代表各种社会关係,经由这些社会关係,把从偶然相识的泛泛之交到紧密结合的家庭关係的 各种人们或组织串连起来 。社交网路由一个或多个特定类型的相互依存,如价值观、理想、观念、金融交流、友谊、血缘关係、不喜欢、冲突或贸易。由此产生的图形 结构往往是非常複杂 的。
  • 6. A social network diagram
  • 7. Six Degrees of Separation
    • “ 六度分隔理论 ”
    • 若每个人平均认识 260 人,其六度就是 2606 = 308,915,776,000,000 (约 300 万亿)
  • 8. Social Media
    • Social Networking Sites
    • Blogging
    • Microblogging
    • Photo, Video, and Audio Sharing
    • Bookmarks
    • Knowledges Sharing and Collaborations - Wiki, Forums
  • 9. 3 Distinct Areas Social News Sites and Blogs User-generated Content Sites Social Network Sites
  • 10. SNS Providers
  • 11. Social Media Basic
    • To listen
    • To build identity, good relationship
    • To enhance SEO ranking
    • To communicate and engage in the community
    • Be yourself
    • To provide better customer service at lower cost
  • 12. CLOUD COMPUTING 云计算
  • 13. The choices 2010 Geoff McDonald
  • 14. Centralized
    • Military
    • Government
    • Television
    • Typical Corporation
    • Apple
    • Microsoft
  • 15. DeCentralized
    • Starfish
    • Our Brain
    • The Internet
    • Android
    • Open Source Software
    • Peer to Peer Software
  • 16. Fusion
    • Wikipedia
    • Toyota
    • Skype
    • Alibaba
    • China Mobile
    • IBM
  • 17. CLOUD COMPUTING 云计算种类
    • I aaS (Infrastructure-as-a- Service) :基础设施即服务。消费者通过 Internet 可以从完善的计算机基础设施获得服务。
    • P aaS (Platform-as-a- Service) :平台即服务。 PaaS 实际上是指将软件研发的平台作为一种服务,以 SaaS 的模式提交给用户。因此, PaaS 也是 SaaS 模式的一种应用。但是, PaaS 的出现可以加快 SaaS 的发展,尤其是加快 SaaS 应用的开发速度。
    • S aaS (Software-as-a- Service) :软件即服务。它是一种通过 Internet 提供软件的模式,用户无需购买软件,而是向提供商租用基于 Web 的软件,来管理企业经营活动。相对于传统的软件, SaaS 解决方案有明显的优势,包括较低的前期成本,便于维护,快速展开使。
  • 18. Market Players
  • 19. 云计算产业链全景图
  • 20. The flow of Information
  • 21. Integration
  • 22. Social Network Analysis
    • Influencer Marketing
    • Retention & Churn Prevention
    • Customer Acquisition
    • Cross & Up-Sell
    • Loyalty & Customer Experience Management
    • Social CRM
  • 23. social Network@work
    • 公司把淘宝网, QQ ,人人网都封死了,上不去,只有网页能上,谁能帮我破解啊!
    • 我要我女儿停止玩开心网。 我以后也不上开心网了,因为我要做个好榜样。
    • CEO 有话儿
    • http://v.youku.com/v_show/id_XMTg0NzEyMjYw.html
  • 24. Good or Bad?
  • 25. Right or Wrong?
  • 26. CIO ’ s Role on S ocial Networking
    • Provide a cross-functional view of the potential social media use cases.
    • Evaluate the benefits and risks of social media usage.
    • Support the effort to inventory how employees are currently using social tools.
    • Setup social media policy and strategy
    • Identify appropriate technology resources and services (Cloud computing with CRM)