History has proven that random acts of sales enablement delivers marginal value to the business. Having an understanding of the business strategy, combined with an understanding of the 4 elements of sales enablement (people, process, content, technology), sets the foundation to climb the sales enablement maturity model and improve how sales enablement is delivered.

1. With the Sales
Enablement
Maturity Model™
in place, an
organization has a
detailed roadmap
to improve sales
enablement
initiatives and grow
revenue