In 2006, the Surfrider Foundation established the victory metric to measure the effectiveness of our campaigns to achieve tangible on the ground conservation outcomes that improve the state of the coastal and ocean environment and/or improve access to the coast. We defined a victory as a decision made in favor of the coastal and ocean environment that results in a positive conservation outcome, improves coastal access, or both. We set a goal in the 2006 – 2010 Strategic Plan to achieve 150 victories. This was based on 6 months of hindcasting. In December 2010, we achieve this goal and totaled 153 victories by January 2011. See slide 12.
A victory is defined as a decision made in favor of the coastal and ocean environment that results in a positive conservation outcome, improves coastal access, or both.
This graph shows the 153 victories. The bar graph shows the monthly totals and the red line shows the cumulative total. From month to month you can see the variation – some months have zero victories and other months have almost 10. That said, the cumulative total is pretty steady over the 5 year period.
For the 2011 – 2013 Strategic Plan we set a goal to increase the number of victories by 10% year and also to increase the reach of local victories by scaling victories into meaningful policy advancements. So what does a 10% increase in victories mean? 150 victories over 5 years yields 30 victories per year. A 10% increase would mean 33 victories in 2011, 36 victories in 2012 and 40 victories in 2013. However, 17 of the victories in our 2006-2010 plan were international and we are not currently including international victories because of our inability to accurately track them. Subtracting those 17 victories results in 133 victories over 5 years or 27 victories per year. Increase that by 10% and round up and you get 30 victories in 2011, 33 victories in 2012 and 36 victories in 2013.
We support campaigns and convert them into victories by providing tools and services, scaling the network and providing staff support. Tools and services such as the forums, chapter templates, beachapedia, etc. and scaling the network by adding new chapters and international affiliates have an indirect effect on converting campaigns to victories. We are working on these efforts and they will increase in supply and use over the 3 year strategic planning period. Providing support staff, particularly regional staff, has a direct effect on converting campaigns to victories (Slide 23). This is evidenced by the comparing the number of victories in regions with regional staff support and those without (Slide 24). We did not budget hiring a regional staff person in 2011 but have received funding to hire a Rise Above Plastics coordinator this year.
A comparison of regions where we have regional staff to areas without regional staff (red circles) shows the regional staff have a direct benefit in increasing victories. We have regional staff in OR, WA, CA, HI, FL and the Northeast. We lack regional staff in TX, the Great Lakes area and the Mid Atlantic and northern CA.
Scaling victories means trying to take our local victories and scale them up to meaningful policy at the state or federal level. For example, in Oregon were have leveraged our involvement in local wave energy project campaigns to get involved in Oregon statewide marine spatial planning, which intends to develop a plan for renewable ocean energy siting in Oregon’s territorial waters (0-3 miles). This shifts our focus from reactive individual campaigns in the state to a proactive statewide solution to ocean energy siting.In another example, we have tried to scale up our local bag ban campaigns and victories to get statewide bans in MD, VA, HI, OR and CA. We were not successful on achieving these legislative victories.
As of June 2011, we have achieved 13 victories. We are slightly below our year to date goal but not by much given the month to month variability. When the 10% goal was set during the strategic planning process, it was predicated on hiring regional staff to support campaigns in those regions, convert them to victories and help scale those victories into meaningful policy advancements. We may see an uptick in RAP victories as a result of hiring a full time RAP coordinator but it is too early to see that yet.
We are continuing to gain victories at a steady pace and this pace is expected to remain steady, probably at the 2006-2010 pace, for the foreseeable future.
We have had mixed success in scaling local victories into meaningful policy advancements. This effort is aided by having regional policy staff, as we do in Oregon, Washington and California. Scaling victories is an area that we will continue to focus on and may require longer time scales.
Iam concerned about meeting the 10% growth in victories goal without the additional of regional staff.
Surfrider Victories Update 2011
> Victories<br />
2011-2013 Strategic Plan:Increase victories 10% per yearIncrease scale of victories<br />