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Surfonomics 101 at Chapman U. November 2013

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Lecture on the basics of Surfonomics for Chapman University Class - November 4th, 2013

Lecture on the basics of Surfonomics for Chapman University Class - November 4th, 2013

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  • Hidden in plain sight…the lost 10-15%?
  • http://www.surfparkcentral.com/the-wavegarden-of-eden-video/

Surfonomics 101 at Chapman U. November 2013 Surfonomics 101 at Chapman U. November 2013 Presentation Transcript

  • Surfonomics 101 Dr. Chad Nelsen Surfrider Foundation
  • What is Surfonomics? • Demographics • Behavior • Economic Impact • Economic Value • Measuring change • Sustainable tourism
  • California Beaches: 17.8 million visits $15 billion/year (Source: Pendleton et al. 2011, King, 1999)
  • Solana Beach, CA Beach Use (Source: CIC Research, July 2009)
  • Economic Impact vs Economic Value • Economic Impact (Local Spending): – Support local businesses – Create jobs – Provide salaries and wages • Economic Value: – Travel Cost Model – Willingness to Pay (Consumer Surplus)
  • Surfonomics steps • • • • Study design Survey surfers (in person/internet) Data Collection Data Analysis – Spending – Economic Value • Reporting
  • Demand Curve
  • Surfonomics Studies • • • • • • • Trestles (Nelsen, 2007, 2012) Mundaka (Murphy (STW), 2007) South Stradbroke (Lazarow, 2008) Bastion Point (Lazarow, 2008) Mavericks (Coffman, 2009) Oregon Rec. Study (2010) Socioeconomic & Recreational Profile of US Surfers (Nelsen, 2011)
  • Trestles Photo: Craig Copoolla
  • $0 Photo: TKO
  • Trestles: Economic Impacts Total Visits 367,000 Surfer Visits 330,000 Ave Expenditure/Visit Range Economic Impact Range (Nelsen, Pendleton 2007) $23 - $40 $8-13 million Per year
  • Trestles: Economic Value Total Visits 367,000 Surfer Visits 330,000 Value/Visit Range Consumer Surplus Range (Nelsen 2010) $29 - $80 $10-26 million Per year
  • Site Specific Studies in Bali, Chile & Peru
  • Opt-in Data Results: Ocean Group
  • Coastal Visitation in Oregon: 2010 • 21 million estimated coastal trips in Ore. • $87 average trip expenditure • $2.4 billion in expenditures in 2010 (estimated) http://www.surfrider.org/coastal-blog/entry/ocean-recreation-in-oregon
  • What’s Next • More Site Studies • Larger regional studies • More studies / experts • Academic partners / centers • Clearing house for information • Case Studies
  • Photo: Surf Park Central
  • Surf Parks “Surf parks could mean a lot to the surf industry. Surfing is obviously limited by geography today and the ultimate potential “unlock” is substantial when you think of all the places that don’t have natural surf… … the opportunity for surf parks is massive for our industry ” Doug Paladini - CEO Vans http://www.youtube.com/watch?v=YBKQc1E545M
  • • 3,000 Skate parks • 250+ Wake Board Parks
  • Wave Garden Video
  • Challenges to Surf Parks? • Energy costs • Siting & associated costs • Site management – Waste management – Human health – Facilities • Others?
  • Benefits of Surf Parks • More access to surfing • Surf industry “unlock” • Advanced tricks • Olympic!
  • More.. US Surf econ study: http://bit.ly/us_surfecon Coastal Blog: surfrider.org/coastal-blog/c/surf-protection Chad Nelsen cnelsen@surfrider.org twitter: chadenelsen
  • Questions Chad Nelsen cnelsen@surfrider.org t: chadenelsen www.surfrider.org/coastal-blog