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Surfonomics 101
Dr. Chad Nelsen
Surfrider Foundation
What is Surfonomics?
• Demographics
• Behavior
• Economic Impact
• Economic Value
• Measuring change
• Sustainable tourism
California Beaches:
17.8 million visits
$15 billion/year
(Source: Pendleton et al. 2011, King, 1999)
Solana Beach, CA Beach Use

(Source: CIC Research, July 2009)
Economic Impact vs Economic Value
• Economic Impact (Local Spending):
– Support local businesses
– Create jobs
– Provide s...
Surfonomics steps
•
•
•
•

Study design
Survey surfers (in person/internet)
Data Collection
Data Analysis
– Spending
– Eco...
Demand Curve
Surfonomics Studies
•
•
•
•
•
•
•

Trestles (Nelsen, 2007, 2012)
Mundaka (Murphy (STW), 2007)
South Stradbroke (Lazarow, 2...
Trestles

Photo: Craig Copoolla
$0

Photo: TKO
Trestles: Economic Impacts

Total Visits

367,000

Surfer Visits

330,000

Ave Expenditure/Visit
Range

Economic Impact Ra...
Trestles: Economic Value
Total Visits

367,000

Surfer Visits

330,000

Value/Visit Range
Consumer Surplus Range
(Nelsen 2...
Site Specific Studies in Bali, Chile & Peru
Opt-in Data Results: Ocean Group
Coastal Visitation in Oregon: 2010
• 21 million estimated
coastal trips in Ore.
• $87 average trip
expenditure
• $2.4 bill...
What’s Next
• More Site Studies
• Larger regional studies
• More studies / experts
• Academic partners / centers
• Clearin...
Photo: Surf Park Central
Surf Parks
“Surf parks could mean a lot to the surf industry.
Surfing is obviously limited by geography today
and the ulti...
• 3,000 Skate parks
• 250+ Wake Board Parks
Wave Garden Video
Challenges to Surf Parks?
• Energy costs
• Siting & associated costs
• Site management
– Waste management
– Human health
–...
Benefits of Surf Parks
• More access to surfing
• Surf industry “unlock”
• Advanced tricks
• Olympic!
More..
US Surf econ study: http://bit.ly/us_surfecon
Coastal Blog:
surfrider.org/coastal-blog/c/surf-protection
Chad Nelse...
Questions

Chad Nelsen
cnelsen@surfrider.org
t: chadenelsen
www.surfrider.org/coastal-blog
Surfonomics 101 at Chapman U. November 2013
Surfonomics 101 at Chapman U. November 2013
Surfonomics 101 at Chapman U. November 2013
Surfonomics 101 at Chapman U. November 2013
Surfonomics 101 at Chapman U. November 2013
Surfonomics 101 at Chapman U. November 2013
Surfonomics 101 at Chapman U. November 2013
Surfonomics 101 at Chapman U. November 2013
Surfonomics 101 at Chapman U. November 2013
Surfonomics 101 at Chapman U. November 2013
Surfonomics 101 at Chapman U. November 2013
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Surfonomics 101 at Chapman U. November 2013

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Lecture on the basics of Surfonomics for Chapman University Class - November 4th, 2013

Published in: Economy & Finance, Technology
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  • Hidden in plain sight…the lost 10-15%?
  • http://www.surfparkcentral.com/the-wavegarden-of-eden-video/
  • Transcript of "Surfonomics 101 at Chapman U. November 2013"

    1. 1. Surfonomics 101 Dr. Chad Nelsen Surfrider Foundation
    2. 2. What is Surfonomics? • Demographics • Behavior • Economic Impact • Economic Value • Measuring change • Sustainable tourism
    3. 3. California Beaches: 17.8 million visits $15 billion/year (Source: Pendleton et al. 2011, King, 1999)
    4. 4. Solana Beach, CA Beach Use (Source: CIC Research, July 2009)
    5. 5. Economic Impact vs Economic Value • Economic Impact (Local Spending): – Support local businesses – Create jobs – Provide salaries and wages • Economic Value: – Travel Cost Model – Willingness to Pay (Consumer Surplus)
    6. 6. Surfonomics steps • • • • Study design Survey surfers (in person/internet) Data Collection Data Analysis – Spending – Economic Value • Reporting
    7. 7. Demand Curve
    8. 8. Surfonomics Studies • • • • • • • Trestles (Nelsen, 2007, 2012) Mundaka (Murphy (STW), 2007) South Stradbroke (Lazarow, 2008) Bastion Point (Lazarow, 2008) Mavericks (Coffman, 2009) Oregon Rec. Study (2010) Socioeconomic & Recreational Profile of US Surfers (Nelsen, 2011)
    9. 9. Trestles Photo: Craig Copoolla
    10. 10. $0 Photo: TKO
    11. 11. Trestles: Economic Impacts Total Visits 367,000 Surfer Visits 330,000 Ave Expenditure/Visit Range Economic Impact Range (Nelsen, Pendleton 2007) $23 - $40 $8-13 million Per year
    12. 12. Trestles: Economic Value Total Visits 367,000 Surfer Visits 330,000 Value/Visit Range Consumer Surplus Range (Nelsen 2010) $29 - $80 $10-26 million Per year
    13. 13. Site Specific Studies in Bali, Chile & Peru
    14. 14. Opt-in Data Results: Ocean Group
    15. 15. Coastal Visitation in Oregon: 2010 • 21 million estimated coastal trips in Ore. • $87 average trip expenditure • $2.4 billion in expenditures in 2010 (estimated) http://www.surfrider.org/coastal-blog/entry/ocean-recreation-in-oregon
    16. 16. What’s Next • More Site Studies • Larger regional studies • More studies / experts • Academic partners / centers • Clearing house for information • Case Studies
    17. 17. Photo: Surf Park Central
    18. 18. Surf Parks “Surf parks could mean a lot to the surf industry. Surfing is obviously limited by geography today and the ultimate potential “unlock” is substantial when you think of all the places that don’t have natural surf… … the opportunity for surf parks is massive for our industry ” Doug Paladini - CEO Vans http://www.youtube.com/watch?v=YBKQc1E545M
    19. 19. • 3,000 Skate parks • 250+ Wake Board Parks
    20. 20. Wave Garden Video
    21. 21. Challenges to Surf Parks? • Energy costs • Siting & associated costs • Site management – Waste management – Human health – Facilities • Others?
    22. 22. Benefits of Surf Parks • More access to surfing • Surf industry “unlock” • Advanced tricks • Olympic!
    23. 23. More.. US Surf econ study: http://bit.ly/us_surfecon Coastal Blog: surfrider.org/coastal-blog/c/surf-protection Chad Nelsen cnelsen@surfrider.org twitter: chadenelsen
    24. 24. Questions Chad Nelsen cnelsen@surfrider.org t: chadenelsen www.surfrider.org/coastal-blog
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