Regional & Program Communications Strategy

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  • 1. Regional Communications
  • 2. Regional
  • 3. TYPE:•Regional–NE, MA, FL,WA, OR, CA,S.CA, HI•Program–Ocean–OFG–BWTF
  • 4. Platforms• Regional Blogs• Facebook• Twitter• MailChimp• Others…?
  • 5. Distribution• Membership• Chapter Executive Committees• Chapter Collected Lists• Action Network• Gatekeepers (?)
  • 6. Regional Types• Policy /Issue Updates Updates• Chapter / Field Updates• Legislative Updates (FL)• Executive Committee Updates
  • 7. M / EC / CL / AAM: MembershipEC: Executive CommitteeCL: Chapter generated ListAA: Action AlertMailChimpFacebookTwitterBlog
  • 8. To Do• Regional Page/Blogs:– Oregon – new template– Florida – outdated– WA, CA, S. CA – Blogger– M-A & NE – New• Regional Page/Blogs not connected to Site
  • 9. http://oregon.surfrider.org
  • 10. Discussion• Regional Updates vs. new Making Waves• Regional Templates– What should they include• Regional / Chapter /National TemplateIntegration• Role of Coastal Blog• Program Communications• Standardization• Next Steps