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2012 campaign priorties
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2012 campaign priorties

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Transcript

  • 1. Campaign Prioritization
  • 2. Why?
  • 3. Value of prioritization
    Focus
    Shared understanding
    Clear expectations
    Departmental collaboration
  • 4. What it doesn’t mean
    Low priority campaigns are not important
    Your work is less valued
    Campaigns won’t get support
  • 5. 3 level evaluation
    Chapter campaigns
    Action Index vs. Funding
    Campaign impact matrix
  • 6. 2011 Process
  • 7.
  • 8.
  • 9. 2010 Campaign Impact Matrix
  • 10. Results: 2011 Priorities
    RAP
    NTA
    KYH20
    OFG
    Ocean Ecosystems
    Beach Preservation
    Water Quality
    Beach Access
  • 11. 2012 Prioritization
  • 12.
  • 13. Top Chapter Campaign Areas
  • 14.
  • 15. Campaign
    Beginning, middle & end
    Target -> decision maker
    Outcome: victory or loss
  • 16. Program
    Ongoing
    No victory (as we define it)
    Can have the ground results
    Can lead to campaigns
  • 17.
  • 18. 2011 Campaign Impact Matrix
  • 19. Additional considerations?
    Campaign timelines
    Controversy (NTA, MPAs)
    Membership
    Conservation value
    ….

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