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The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
The 7 habits of highly effective websites webinar slides
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The 7 habits of highly effective websites webinar slides

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Slides from Ambassador Solutions and Sitecore's webinar presenting design features of websites following the form of Steven Covey's 7 habits of Highly Effective People.

Slides from Ambassador Solutions and Sitecore's webinar presenting design features of websites following the form of Steven Covey's 7 habits of Highly Effective People.

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Transcript

  • 1. Sitecore. Compelling Web Experiences Seven Habits of Highly Effective Web 2.0 Sites Evan Nicoud, Regional Director evn@sitecore.net Page 1 www.sitecore.net
  • 2. Sitecore. Compelling Web Experiences About Sitecore  Leading provider of enterprise-class .NET web content management and portal software for mid-to-large organizations  Presence  San Francisco, Portland, Boston, Copenhagen, London, Munich,Amsterdam and Brisbane  Stability  Profitable since inception in 1999, same owners, same vision and same technology (.NET)  Customers  Over 1600 client installations managing over 20,000 web sites worldwide  Recognized  Best Microsoft technology alignment, Microsoft ISV Partner of the Year 2003/2004, Microsoft Gold Partner  Gartner “Cool Vendor in WCM” 2008  Gartner WCM Marketscoperating: Positive  Supported  Over 450 Sitecore Certified Partners worldwide, with over 150 in NorthAmerica Page 2 www.sitecore.net
  • 3. Sitecore. Compelling Web Experiences Sitecore’s 1600+ customers include: Page 3 www.sitecore.net
  • 4. Sitecore. Compelling Web Experiences The Value Gap If you had a resource that could…  Increase customer retention  Increase qualified leads  Create more loyal and repeat customers  Lower customer support costs Would you make use of it? Page 4 www.sitecore.net
  • 5. Sitecore. Compelling Web Experiences Most Web Sites are Untapped Resources Many organizations fail to harness the potential of customer facing sites to:  Improve customer retention/relationships  Test marketing effectiveness  Increase lead generation  Generate customer self service Due to consumerism elsewhere, customer expectations continue to rise Page 5 www.sitecore.net
  • 6. Sitecore. Compelling Web Experiences Audience Poll… How long does it currently take to make updates or changes to your Web site?  Minutes  Hours  Days  Weeks Page 6 www.sitecore.net
  • 7. Sitecore. Compelling Web Experiences Introduction to the 7 Habits  Steven Covey’s book, “The 7 Habits of Highly Effective People” (Simon & Schuster, 1989)  Apply the same rules to your Web site  Your Web site is a mechanism to build and grow an online relationship with your audience Page 7 www.sitecore.net
  • 8. Sitecore. Compelling Web Experiences Habit #1 Your Customers are in Charge Listen and respond to your customers’ needs  Learn how to listen  Optimize for what your customer wants to do  Analytics only tell part of the story  Engage focus groups, surveys and your online user community The customer is always right  Become adaptive - Learn and evolve  CMS to the rescue  Prioritize high value content (that user behavior shows you) Benefits By creating a customer centric website:  More loyal customers (goodwill)  More repeat customers  Lower support costs per customer Page 8 www.sitecore.net
  • 9. Sitecore. Compelling Web Experiences Page 9 www.sitecore.net
  • 10. Sitecore. Compelling Web Experiences Habit #2 Implement your site goals with consistency Not as obvious as you think  Most sites still behave like single dimensional marketing literature  Create targeted (segment based) calls for action  Leverage the advantages of the web, speak to who they are  Guide users where you want them to go  Remember: different types of users will react differently and plan for it Ask yourself…  What should users achieve on this site?  What different types of goals do they have? Benefits  Provide focus and direction into every piece of content and functionality  Higher conversion rates (leads, transactions, self service, etc.) Page 10 www.sitecore.net
  • 11. Sitecore. Compelling Web Experiences Page 11 www.sitecore.net
  • 12. Sitecore. Compelling Web Experiences Page 12 www.sitecore.net
  • 13. Sitecore. Compelling Web Experiences Habit #3 Balance User experiences with Site goals Prioritize Your Customers’ Experiences  User experience must win out  Create value for your customers  Provide what they need, or what they didn’t even know they needed  Align their needs with your desired outcomes  Make your customers a part of the experience Benefits  Increased customer retention  Lower cost of doing business with customers  Word of Mouth (WOM) marketing Page 13 www.sitecore.net
  • 14. Sitecore. Compelling Web Experiences Page 14 www.sitecore.net
  • 15. Sitecore. Compelling Web Experiences Page 15 www.sitecore.net
  • 16. Sitecore. Compelling Web Experiences Habit #4 Deliver Value to Your Web Visitors Provide value  Deliver value back to customers;  Understand what they need and deliver it quickly  Demonstrate utility of the information they provide Benefits  Creates stronger collaboration habits with customers  Builds goodwill with customers  Stronger customer relationships for increased customer retention Page 16 www.sitecore.net
  • 17. Sitecore. Compelling Web Experiences Page 17 www.sitecore.net
  • 18. Sitecore. Compelling Web Experiences Habit #5 Be Honest – What is and is not working Examine and evaluate what does not work  Find the holes  Identify what customers seek, but can’t find  Elicit feedback and communicate back  Offer expertise Benefits  Help your customers learn how to do business with you  Lower customer support costs Page 18 www.sitecore.net
  • 19. Sitecore. Compelling Web Experiences Page 19 www.sitecore.net
  • 20. Sitecore. Compelling Web Experiences Insert Search report showing zero result searches Page 20 www.sitecore.net
  • 21. Sitecore. Compelling Web Experiences Habit #6 The real Web 2.0 - Create the ongoing dialogue with your customer Create an ongoing conversation with your customer  Use personalization to have an ongoing dialogue  Episodic marketing can expand customer relationships  Put your customer community to work for you  Bubble up ideas and product feedback from customer community  Build trust and confidence using your community Benefits  Creates value for the customer  Greater customer intimacy / Loyalty  Expands the customer relationship  Deeper understanding of customer needs Page 21 www.sitecore.net
  • 22. Sitecore. Compelling Web Experiences Audience Poll… Are you engaging your customers with blogs, forums and wiki’s on your Web site?  Yes  No  Considering, but hesitant Page 22 www.sitecore.net
  • 23. Sitecore. Compelling Web Experiences Page 23 www.sitecore.net
  • 24. Sitecore. Compelling Web Experiences Page 24 www.sitecore.net
  • 25. Sitecore. Compelling Web Experiences Habit #7 Sharpening your Website’s Saw Renewal Techniques that work:  A/B Split testing  Multivariate testing Marketers love metrics  Use test and control mechanisms to analyze marketing effectiveness  Learn what is working and what is not  Prototype the customer response to new messaging and imagery Benefits  Actionable knowledge of what is working on your site  A low-cost channel for measuring marketing effectiveness Page 25 www.sitecore.net
  • 26. Sitecore. Compelling Web Experiences Page 26 www.sitecore.net
  • 27. Sitecore. Compelling Web Experiences The Seven Habits Your Customers Are in Charge Implement Your Site Goals With Consistency Balance User Experiences With Site Goals Deliver Value Back to Your Customers Be Honest – What is and is not working Create the ongoing dialogue with your customer Sharpening Your Website’s Saw Page 27 www.sitecore.net
  • 28. Sitecore. Compelling Web Experiences Putting the Habits to Work Demand more from results from your Web site Extract more value by implementing these seven habits CMS and Search Technologies can support these goals Page 28 www.sitecore.net
  • 29. Sitecore. Compelling Web Experiences Q&A Addition information can be found at: www.sitecore.net Follow up questions please contact: Evan Nicoud evn@sitecore.net Page 29 www.sitecore.net
  • 30. Sitecore. Compelling Web Experiences Page 30 www.sitecore.net

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